H&M

Contributor

Citysearch

The Scene
The first stateside branch of this Swedish superstore is sprawling (35,000 square feet), with an open, lofty feel, slick escalators and three floors devoted to men's and women's clothing, accessories and even beauty products. A sleek white and steel, minimalist interior, artfully arranged merchandise, neat do-it-yourself makeup displays reminiscent of Sephora and chic mannequins may make you feel as if you're about to spend big bucks. But the prices are indeed low--don't be surprised to find yourself squealing "only $25?!" not just once, but over and over again.

The Goods
Some shoppers have been seen hauling two and three of an item up to the register. And why not, with prices like these? Knockoff fans who usually wait for the fashion trickledown to reach old standbys Contempo Casuals and Joyce Leslie will be overjoyed to find affordable treasures in such a spiffy environment, and uptown gals looking for cheap thrills won't be disappointed either.