It's ready for a Wallpaper magazine closeup!. The Scene Design mecca R's Tribeca location (there's an outpost in Williamsburg, too) is just so cool it hurts. The stark white walls! The natural brick! All those mid-century heavy-hitters (Jacobsen, Saarinen, Knoll, Aalto and Eames)! All together in one rarified space! The Goods We'll ignore the downstairs gallery space, the proximity to coolster neighbors Totem and Grace. There's so much to detest ... but we can't. Because the aim of this, the bigger, better R is to teach the people. To tell them about the designers, the materials, the construction. Because in an industry filled with design snobs who only care about the name on that sofa from the '50s, anyone who cares about knowing what that name means is OK by us.