Victorinox - the original.
If you're a fan of the Original Swiss Army gear - knives, luggage, watches and apparel then this is the place to go. All of their products are very high quality and the staff is surprisingly friendly for NYC and will be glad to find what you need and ship it to you.
It's not just the knife!. The Scene The Swiss Army knife comes in handy, we won't argue with that. And Swiss Army watches aren't bad, either. But do we really need a Soho flagship store full of knives with every conceivable attachment under the sun, along with clothing and luggage too? Apparently, yes.
The Goods Unremarkable clothing, save sweaters emblazoned with the cross of the Swiss flag; rugged individualist luggage that aspires to make toting your laptop akin to climbing Mount Everest. The real stars here are the knives, in all their useful glory. If a tool can be shrunk into miniature and stowed in a Swiss Army base, it has been. There's the Classic, in an array of fashion-forward colors (even pink). And here's a sterling silver knife that's crying to become a corporate gift. Perhaps most in touch with the demographic here: the GolfTool, which includes a divot repair tool, ball marker and bottle opener.