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575 Broadway (Prince Street)
New York, NY 10012 40.7245 -73.9976

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Neighborhoods: SoHo, Downtown

PRADA.COM

Last updated 11.23.09

Category:

Shopping, Fashion Designers, Furniture, Men's Clothing, Women's Clothing, Clothing Accessories, Clothing, Formal Wear, Shoes

Payment Methods:

American Express, Diners Club, Discover, Visa, MasterCard

Clothing Accessory Products:

Handbags

What People Are Saying About Prada

Featured Review

Contributor

Contributor

A giant wooden wave dominates Prada's massive Soho outpost, stretching from the upper to lower level. The shop feels less like a place in which people actually purchase things, and more like an art installation that explores the idea of consumerism. The entire Prada line is here--ethereal peasant dresses, trademark Miuccia uniforms, sumptuous leathers, a mind-boggling array of bags, games, home stuff, skin care and, of course, shoes. Clothing hangs alongside video monitors playing endless loops of Prada stores, street scenes and classic movies; changing room settings can be adjusted and the…

Editor's Tips

The Extras:
Visit their website to learn more about their selection.
ambiance
100.0% positive
  1. Great stock as always, very innovative layout, and a convenient location, and once you get past the attitudes of the employees that NEED the employee discount to actually sport the clothes, it's a great experience!
service
50.0% positive
  1. Great stock as always, very innovative layout, and a convenient location, and once you get past the attitudes of the employees that NEED the employee discount to actually sport the clothes, it's a great experience!
  2. The snotty treatment that I received from the SOHO store was due to bad management to hire these unqualified staff I suppose.
0 Star Rating: Poor

11/15/03

RUDE RUDE RUDE

by lprisr

Just read some of the reviews on this store, and compared to the reviews on the store on 5th. They said that the one on 5th is much friendlier.

The snotty treatment that I received from the SOHO store was due to bad management to hire these unqualified staff I suppose. The manager couldn't even tell a real Prada. He took a look at my purse and said it's not real and feels funny (yah right, Barneys sold me a fake), until I showed him the Authenticity Card and it checked out fine. After that then he offered help - with "whatevah" kind of attitude. Why do they all think they're better than all of us just because they work there?

  • Pros: Cool looking store
  • Cons: 3 out of 4 staff are, rude, rude, rude
4 Star Rating: Recommended

02/01/03

Prada has Alotta

by fortknox14

This store has been defined as "a new approach to consumerism." It is certainly very hard to locate for your first visit, since there is no markings anywhere on the building that note what store it is. The layout is very confusing and easy to get lost in, which isn't always a bad thing. Half of their stock is not on the floor, as one must ask for a specific piece by name. Not good for browsing, and dissapointing unless you ask. It is not usually crowded in the morning/early afternoon. They have a pretty nice selection of goods and seems to be more like an exhibit at a strange museum. I had to remind myself that it was a store and that it was ok to touch. Anyway you should at least check it out once just for fun!

  • Pros: corner location, large selection, plenty of space
  • Cons: price, unattentive staff, maze like store
2.5 Star Rating: Below Average

10/18/02

Ugh! How rude can you possibly get?

by indiehead

So we all know we make way more than any of the salestaff does, but they still think they're God's Gift to Fashion. Great stock as always, very innovative layout, and a convenient location, and once you get past the attitudes of the employees that NEED the employee discount to actually sport the clothes, it's a great experience!

  • Pros: variety of stock, quality
  • Cons: rude, overcrowded
1.5 Star Rating: Poor

09/17/02

Soho Prada's Not So Hotta

by NYshopper

Walking by and looking in, one would assume the Prada Flagship store in SoHo would be much more pleasant shopping experience than it actually is. Despite the sleek interior, the store has some of the rudest sales people in NYC, and it becomes clear that this store was created as a PR stunt to entice clients into saving Prada from near bankruptcy. If you like Prada and Prada Sport, I strongly reccomend shopping at the 57th Street store, or buying the collections at Barneys, where the sales people don't look at you as an inconvenience, but as a customer.

Oh- just a tip if you choose to shop here- the store is stocked with other sizes and goods not seen on the racks, just be sure to ask

  • Pros: convenient location, sleek design, decently stocked
  • Cons: rude sales staff, incompitent stuff, unprofessional staff
2.5 Star Rating: Below Average

08/24/02

Amazing design

by choth21

This store is an amazing piece of architecture and definitely has one of the most unique interiors of any store I've ever seen. But the layout suffers from it's architectural innovation. Hallways are narrow, areas are hard to fine, etc. Sales help seems non-existant especially when the store gets crowded. These people need to understand that owning Prada is NOT an life-altering experience.

  • Pros: Unique
  • Cons: Pricey

The Details on Prada

Place Categories:

  • rude
  • great shopping experience
  • bad management
  • convenient location
  • bad store
  • nice clothes
  • beautiful elevator
  • most unique interiors
  • pretty cool sloping curves
  • horrible actual layout
  • amazing design
  • great stock

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