Neighborhoods: Downtown, SoHo
The ultimate Soho shopping theme park. – A giant wooden wave dominates Prada's massive Soho outpost, stretching from the upper to lower level. The shop feels less like a place in which people actually purchase things, and more like an art installation that explores the idea of consumerism. The entire Prada line is here--ethereal peasant dresses, trademark Miuccia uniforms, sumptuous leathers, a mind-boggling array of bags, games, home stuff, skin care and, of course, shoes. Clothing hangs alongside video monitors playing endless loops of Prada stores, street scenes and classic movies; changing room settings can be adjusted and the full catalogue is digitally browsable, too.
RUDE RUDE RUDE – Just read some of the reviews on this store, and compared to the reviews on the store on 5th. They said that the one on 5th is much friendlier.
The snotty treatment that I received from the SOHO store was due to bad management to hire these unqualified staff I suppose. The manager couldn't even tell a real Prada. He took a look at my purse and said it's not real and feels funny (yah right, Barneys sold me a fake), until I showed him the Authenticity Card and it checked out fine. After that then he offered help - with "whatevah" kind of attitude. Why do they all think they're better than all of us just because they work there?
Prada has Alotta – This store has been defined as "a new approach to consumerism." It is certainly very hard to locate for your first visit, since there is no markings anywhere on the building that note what store it is. The layout is very confusing and easy to get lost in, which isn't always a bad thing. Half of their stock is not on the floor, as one must ask for a specific piece by name. Not good for browsing, and dissapointing unless you ask. It is not usually crowded in the morning/early afternoon. They have a pretty nice selection of goods and seems to be more like an exhibit at a strange museum. I had to remind myself that it was a store and that it was ok to touch. Anyway you should at least check it out once just for fun!
Ugh! How rude can you possibly get? – So we all know we make way more than any of the salestaff does, but they still think they're God's Gift to Fashion. Great stock as always, very innovative layout, and a convenient location, and once you get past the attitudes of the employees that NEED the employee discount to actually sport the clothes, it's a great experience!
Soho Prada's Not So Hotta – Walking by and looking in, one would assume the Prada Flagship store in SoHo would be much more pleasant shopping experience than it actually is. Despite the sleek interior, the store has some of the rudest sales people in NYC, and it becomes clear that this store was created as a PR stunt to entice clients into saving Prada from near bankruptcy. If you like Prada and Prada Sport, I strongly reccomend shopping at the 57th Street store, or buying the collections at Barneys, where the sales people don't look at you as an inconvenience, but as a customer.
Oh- just a tip if you choose to shop here- the store is stocked with other sizes and goods not seen on the racks, just be sure to ask
Amazing design – This store is an amazing piece of architecture and definitely has one of the most unique interiors of any store I've ever seen. But the layout suffers from it's architectural innovation. Hallways are narrow, areas are hard to fine, etc. Sales help seems non-existant especially when the store gets crowded. These people need to understand that owning Prada is NOT an life-altering experience.
Not Fratelli Prada... – The store is a true testament to Miuccia's vision, however, I dont think it was designed to encourage a user-friendly shopping experience. Sections interconnecting, mobile shelving and a dispersed format make this space more of a showcase, not a superstore. However, given the sparse display of past collections, I believe that was the ultimate goal: a pradaesque locale to enhance the illusion created by the collections; a "museum". If you are actually going there to buy, stick to the 5th avenue or the 57th street stores because those are actual stores. People expect this place to be designed like Fratelli Prada in Milan, but Fratelli Prada is the true superstore because it is a regular store and it happens to house a lot of goods because it is in a prime spot in Milan. The Soho store is like Tiffany's: people walk in, stroll around, gawk at stuff and leave.
Very high tech – The store is very high-tech and cool with great looking sales people. The merchandise offered is really sparse. Not much in stock. Some clothes on the mannequins are not even available. Not for shopping, only for entertainment!
nice clothes, bad store – Sure, the space is a sight to behold. The sloping curves that form an inverted wave is pretty cool, if not a little vertigo-inducing. But the actual layout to showcase clothes is horrible. I don't know which is harder, trying to squeeze through one of the few rooms that showcases clothes, or trying to get a smile from one of the mean salespeople. For an amazingly large space, they actually seem to have a smaller selection than the Prada collection at Barneys. Also, it was actually pretty funny to see dozens of men in a space the size of a New York closet jostling each other to fit shoes. Form definitely does not equal function in this particular store.
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