(212) 931-8363

594 Broadway
New York, NY 10012 40.7249 -73.9969

Get Map & Directions »

Neighborhoods: SoHo, Downtown

myshobha.com

Hours:

monday 12pm - 8pm

tuesday 10am - 8pm

wednesday 10am - 8pm

thursday 10am - 8pm

friday 10am - 8pm

saturday 10am - 6pm

sunday 11am - 6pm

Last updated 3.22.11

Category:

Beauty Salons, Hair Removal, Spas

Payment Methods:

American Express, Visa, Discover, MasterCard

Manicure & Pedicure Services:

Manicures

What People Are Saying About Shobha SoHo

Featured Review

Sandra Ramani

Contributor

A bright loft space outfitted with lovely fabrics and stylish touches, Shobha is not your everyday hair removal salon. The owner's not so typical, either: A Harvard business school grad with a background in electrical engineering, Shobha Tummala oversees her company with a passion for education, quality and details. As a result, every aspect of a client's experience--from the employees' bedside manner to the post-service spritzes of rosewater--are pitch-perfect.

Editor's Tips

Save Time:
Women (and tons of men) flock to Shobha for perfect brows and baby smooth skin, so walk-in appointments are near impossible. Plan ahead.
Know Before You Go:
Many dermatologists send patients or are clients themselves, since threading is great for people on Retin-A or with sensitive skin. Call for more specific information.
The Extras:
Check out the cool accessories they sell in the shop.
ambiance
96.30000114440918% positive
  1. The service is great, the staff is courteous, the atmosphere is wonderful, I love their tea.
  2. The staff there was also very friendly, the decor was bright and cozy.
  3. And you have a nice view of Soho.
  4. Great atmosphere and perfect shaping of my brows.
  5. highly recommend Bimala at the Soho location.
  6. nice atmosphere, quick, thorough.
  7. Tabi wore non-latex gloves, which made feel SO much more comfortable.
  8. thought the atmosphere in the waiting area was nice and the staff was very friendly, my experience in the waxing room was not so nice.
  9. The atmosphere was great and I felt rather at ease when I arrived, though it took me just a bit to find the place.
drinks
100.0% positive
  1. The service is great, the staff is courteous, the atmosphere is wonderful, I love their tea.
  2. The receptionists are polite and ask if you want anything to drink while waiting, and if you're a first timer (like me) you fill out some paperwork and sign a consent form.
overall
80.0% positive
  1. The atmosphere was great and I felt rather at ease when I arrived, though it took me just a bit to find the place.
  2. Shobha is, hands down, the best place to get waxed/threaded in the city.
  3. Shobha is by far the best place I've been to in this country.
  4. So, let me know if you know a nice place where they can't miss your appointment.
  5. The place looked nice but was the staff was NOT more polite or any cleaner than my regular place.
return potential
100.0% positive
  1. Nawina was very nice, I will go back and use her again.
service
79.7599983215332% positive
  1. The staff is also very professional and make an unpleasant experience as pleasant as possible.
  2. will be a very loyal customer if they keep up such great service.
  3. The service is great, the staff is courteous, the atmosphere is wonderful, I love their tea.
  4. The place looked nice but was the staff was NOT more polite or any cleaner than my regular place.
  5. thought the atmosphere in the waiting area was nice and the staff was very friendly, my experience in the waxing room was not so nice.
  6. The staff there was also very friendly, the decor was bright and cozy.
  7. The space is big and there are a lot more waxing rooms to accommodate more people.
  8. Great service!
  9. the staff is friendly, professional, efficient, and THOROUGH.
  10. The place was clean and the people were nice, i'm definately going back!
  11. The receptionists were very friendly and professional.
  12. The waxer, Surjit, was not overly friendly, and didn't really say much, but she did what she had to do.
  13. Amazing service
  14. First - Shobha is a friendly and very spa-like environment.
value
57.14000225067139% positive
  1. They do take their time, which is fine, since you do want it to be the best brazilian for that amout of money.
  2. Eye brow threading was precise, painless (but expensive imo).
  3. really like this place, and come here often for my brazilian, the place is not cheap and will run you $60 (tip included), but the best part is that they use new strip every time and new was stick, so there is no double dipping, which is huge plus!
  4. don't know but I paid the price, both in $$$ and in a horrible experience.
  5. The price is a great value, they are very thorough, clean and professional.
  6. Great value!
  7. This is the only place I will go to get my eyebrows done - I used to go to Bliss Soho which was more expensive and unpredictable - sometimes they did a good job and sometimes they didn't.
wait time
75.0% positive
  1. To make a long story short - I totally recommend Shobha for Brazilian Bikini Waxing!
  2. nice atmosphere, quick, thorough.
  3. first, there was no music for the first 10 minutes, only to suddenly blare over the speakers at full blast.
  4. In and out in 12 minutes, really fast, no going over the same spot twice, very pleasant conversation to distract me, and all around pleasant!
4 Star Rating: Recommended

03/21/11

some technicians lacking professionalism

by stickycandy

This place is known for their Brazilian waxes, and I've been going here for the past year for that service.

Overall, it's a very good experience. It's in a great location, the ambience is relaxing, I've never had to wait more than 5 minutes for my appointment, even when I show up early.

The technicians for the most part are friendly and comforting through this rather uncomfortable experience. Everyone I've had knew what they were doing, and were efficient---you're in and out of there in 15 minutes. If you can get the sugaring done instead of the wax, it cuts down on the pain factor considerably.

However, the service and professionalism is hit or miss. Most of the technicians are nice, but today I had a rather unpleasant experience with Reshma that I think should be shared. She knew what she was doing, and it did quickly, I'll give her that much. But she was condescending and borderline rude to me throughout. She made no secret she was annoyed that I was tensing up during our session. I, in turn, became annoyed also, "It hurts." And she replied, "well, it's a Brazilian!" Yeah, and so? I'm not allowed be anxious or tense because I knew about the pain going in? There's a reason I come here and drop more than $80 (including tip) for this service. Because I want to be treated nicely during this delicate task! If I wanted to be treated like cattle, I'd go elsewhere and pay much less---there's no lack of salons doing Brazilians in Manhattan.

To add icing to the cake, as we were walking out, she rolled her eyes at the receptionist, like the way you'd roll your eyes at a friend after dealing with someone annoying. I'm right behind you! It was unprofessional, not to mention uncalled for.

I'll return, but will be requesting NOT Reshma.

5 Star Rating: Highly Recommended

01/04/11

great experience

by danizup

i came here for a brazilian last week. the best brazilian i've had to date. they knew their stuff and treated me well. everything was clean...very professional. i will be back.

1 Star Rating: Poor

11/22/10

Horrible experience

by Vanessa01

The first time I went there I was so please. Maybe I got an poorly trained threader, but they hardly left any eyebrows on my face. I asked her to leave them thick it took me so long to grow back. I really regret going there,

1 Star Rating: Poor

10/14/09

Go elsewhere!

by Josie R

To be fair, I used to think the services provided at Shobha were excellent. A friend recommended Shobha for eyebrow threading to me when I moved to New York last year, and I loved it.

But now, I can twirl my growing mustache and stew, since I won't return. The same friend recently told me about Shobha's new "policy," if it can even be called that. I understand the 24-hour cancellation policy, but was not informed that one would have to pay in full for a rescheduling if it was over a certain amount. The woman taking the order was very condescending and tried to bully my friend into coming in for at least a $10 appointment. This makes no sense, considering that whomever was scheduled to do the rest of the work would be out of an appointment. Apparently, Shobha now needs 24-hour notice to cancel an appointment--even if you schedule last-minute when it's impossible to give such notice.

The condescending person at the Soho location said that Shobha had her credit card info and would charge her anyway for a reschedule. She asked to speak to a manager to figure out what to do. Someone called her 15 minutes AFTER her appointment would have started to tell her a replacement had been found and she wouldn't be charged. The bottom line: Shobha wants your money, not your business. The women answering the phone were very evasive about giving her the managers' names. I was going to go there tomorrow, but I refuse to return. I was thinking about being a bearded lady this Halloween anyway. Shobha lost not one, but two, customers.

  • Pros: Good threading
  • Cons: Rude desk service
5 Star Rating: Highly Recommended

08/24/09

Great!

by newyorkspagal

I was nervous! Trying a new spot for a Brazilian is terrifying. I've been going to Bliss which is efficient and relatively painless. However, had gotten my brows threaded at Shobha before and was happy so I gave it a try. I am a BIG wimp and she did a great job! In and out in 12 minutes, really fast, no going over the same spot twice, very pleasant conversation to distract me, and all around pleasant! Her name was Kanjeet, I think, and she did my bikini and brows--I highly recommend! As with most places, ther might be some less qualfied folks so as with all things, get a recommendation from here or elsewhere for a specific person to request.

The Details on Shobha SoHo

Place Categories:

  • best place
  • bad experience
  • very friendly staff
  • nice atmosphere
  • full brazilian bikini wax
  • best brazilians
  • great service
  • finally good firsttime eyebrows
  • totally recommend shobha
  • good hair removal
  • amazing hair removal experience
  • very spa-like environment
  • polite receptionists
  • fantastic threading
  • unpredictable bliss soho
  • great value
  • expensive imo
  • pleasant conversation
  • love tea
  • full blast
  • fantastic heena
  • best the
  • great skill
  • great double dipping rule
  • big space

As Seen In…

Best of Citysearch

New York

Advertisement

Featured In

Recent Reviews In Manhattan

5 Star Rating: Highly Recommended

A. Ronni Kolotkin Electrolysis, Inc

80 5th Ave, 15th Floor, New York, NY

5 Star Rating: Highly Recommended

Rodolfo Valentin Salon & Spa

696 Madison Avenue, New York, NY

5 Star Rating: Highly Recommended

Tribeca Beauty Spa

8 Harrison St, New York, NY

3 Star Rating: Average

Ohm Spa

260 5th Ave 7th Fl, New York, NY

Advertisement