Fresh Direct Inc

(718) 433-0982

2330 Borden Ave
Long Island City, NY 11101 40.7397 -73.9468

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Neighborhood: Hunters Point

FRESHDIRECT.COM

Years in business

Established in 1999

Last updated 4.01.09

Category:

Grocery Stores, Marketing Consultants, Prepared Food Manufacturers, Wholesale Foods

Payment Methods:

American Express, Visa, Discover, MasterCard

What People Are Saying About Fresh Direct Inc

Featured Review

Erin Behan

Contributor

In Short – There's something magical about scrolling through neat lists of food and drink, checking off items you'd like to appear on your doorstep, and then having them appear. The easy-to-navigate website features fruit, vegetables, meat, seafood, deli, cheese, dairy, pasta, coffee, baked goods--even beer, wine and health-care items. The prices are competitive, and the fruit and veggies make most local grocery stores' selections pale in comparison.

Editor's Tips

Save Time:
Delivery is $4.95. The minimum order is $30.
drinks
0.0% positive
  1. Okay I am European and a food snob, but for god's sake, I spent more than 7 hours of my life waiting for the stupid tea?
food quality
72.55000114440918% positive
  1. like the Web site and the food, but I don't like the thugs who make the deliveries.
  2. Good prices and I had Freshdirect's food before and it's great.
  3. Fresh direct is a godsend, a time saver and a purveyor of excellent quality food.
  4. The food has consistently been great quality, at cheap prices, and they deliver it to my door!
  5. The food is delicious and much cheaper than D'agastinos & Gristedes.
  6. They don't deliver within the designated time frame, so frozen foods, meats and dairy go bad.
  7. Fresh food is extremely fresh and pre-made food is top quality.
  8. While their selection is quite wide and their fresh foods are fantastic, their delivery service is horrible.
  9. was initially skeptical about buying fresh food online but I gave it a try because they give you $50 free food on your first order.
  10. The food from FD is fresh and of the highest quality 99% of the time.
  11. They have a nice variety of fresh food but the packaged (brand) food selection was skimpy (makes sense- their name is FRESH Direct).
  12. FreshDirect was great when it started, but the quality of meats and vegetables seem to have deteriorated recently.
  13. full of sea water, so their actual weight of meat is just a few ounces.
  14. Our food came fresh and during the delivery window.
  15. Okay I am European and a food snob, but for god's sake, I spent more than 7 hours of my life waiting for the stupid tea?
  16. Excellent, fresh fish, meat, produce, all.
  17. They are no longer as timely, and last time they delviered fruit that was not fresh.
menu variety
88.88999938964844% positive
  1. While their selection is quite wide and their fresh foods are fantastic, their delivery service is horrible.
  2. Great quality, prices, variety.
  3. They have a nice variety of fresh food but the packaged (brand) food selection was skimpy (makes sense- their name is FRESH Direct).
overall
0.0% positive
  1. Let's face it - New York is not the best place to shop for groceries.
service
62.96000003814697% positive
  1. It's a great service, but lately they have been seriously lacking in inventory.
  2. We've also had missing items and when we call to report it, rude customer service who will not deliver on promised made.
  3. Super convenient, good quality products and service
  4. was charged for the items and when I called customer service (a horrible experience) I was given credit toward my next order.
  5. great service that has gone downhill, but sadly, there is no competition.
  6. While their selection is quite wide and their fresh foods are fantastic, their delivery service is horrible.
  7. The service would be great if only they hired courteous drivers.
  8. We loved the service when it first came out, or at least when we started using it last year, but it has gone down the tubes in the past few months.
  9. Completely unreliable and lousy customer service
value
66.66999816894531% positive
  1. It is convenient and worth every penny!
  2. Good prices and I had Freshdirect's food before and it's great.
  3. The food has consistently been great quality, at cheap prices, and they deliver it to my door!
  4. The prepared foods are expensive and I don't think worth it.
  5. The prices are high, the quality streaky and the stores often dirty, and inaccessible.
  6. Great quality, prices, variety.
wait time
5.0% positive
  1. no same day delivery; sometimes it's hard to get a last minute delivery slot.
  2. Worst Service EVER, extremely slow
4 Star Rating: Recommended

02/13/12

Not perfect, but better than a Sunday @ Fairway

by MaryJones84

I used FreshDirect when they first started, many years ago. They were just okay, they used to do things like forget to pack half your order & then not apologize & take weeks to process your refund. So I stopped using them. I started back a few months ago & they have definitely changed. The last few months, I've always had positive customer service experiences, they haven't forgotten any part of any of my orders and the drivers have been great. Their fresh stuff (meat, fish, veg, & fruit) has not disappointed my so far. I don't order any pre-made meals, b/c the one I got was horrible, but their par-cooked & uncooked bakery items are good. The only weird thing is sometimes you get a box with, like, one thing in it. Seems like a waste. If you don't want to deal with shopping at Brooklyn Fairway on a Sunday, with it's brigade of morons, who don't seem to understand how to maneuver a shopping cart or a child, and you don't want go into full-on panic-attack mode, get some stuff delivered and cook with some decent meat from FreshDirect. BTW, maybe the day before Thanksgiving is not the best time to give them a try, that's just bad planning. (And YOU should tell YOUR doorman to put YOUR stuff in the freezer YOURself.)

1 Star Rating: Poor

11/22/11

Fresh Direct, Deceptive Website and poor service

by blizzard08

My Thanksgiving was ruined by Fresh Direct. After placing a long order on website, message popped up that deadline for delivery for Thanksgiving was reached. It came up at Checkout. If it was there earlier it was NOT obvious. I would have spent my time shopping somewhere where I could get the food before ThanksgivingCalled and they said delivery passed earlier in day and apologized. When I complained they said they sent emails to customers--I did not receive and this wouldn't help any new customers. All I got was an empty apology

1 Star Rating: Poor

03/19/11

It's never right

by cslug

I used them for about year. Almost every order either had items missing or was replaced with an item THEY believed was close enough. Then you have to call them that I didn't get something, they will give you store credit but no refund. And I'm sorry, when I order organic eggs, don't send me regular eggs and say they were close enough.

In addition their self-made food... ooh, it's really really tasteless. The salads are always like frozen so when you open them they look like they are going bad.

And finally good luck with getting your order on time.

The extra alk to the grocery is worth it. Forget these guys.

1 Star Rating: Poor

02/01/11

RUDE and STUPID employees!!~ Use Dagastino instead!

by iiannableeii

I have multiple problems with Fresh Direct so hold on tight..

(1) For whatever reason, these morons said that my building is listed as a commercial building and they arent able to change that in their systems. What that means is, they can only deliver M-F between 9-5pm. I am AT WORK during those times. On top of that, my delivery charges are $10 more than normal residence

(2)I ordered frozen items from them and I noted (in bold and caps) in the Delivery Instructions to let the doorman know that there are frozen items in the order. The delivery person did NOT tell him, so the doorman did not put the items in the freezer but in the fridge. So ALL my frozen items melted and got all over the rest of my order!

(3) I called to complain about the order because not only did I have to throw the frozen items out, but I also had to throw a bunch of the other stuff out because it had melted ice cream, etc on it! The female call rep was VERY insensitive, not apologetic, and basically said "its not our job to put frozen items into your freezer" Is she f-ing retarded!? I asked her what the purpose of the delivery instructions were and she goes "That's not the point. THe point is the delivery man is there to deliver. Not to put things in freezers." WHile I understand her point, she didnt answer my question. A delivery man should READ the delivery instructions. Just MENTIONING To my doorman that there were frozen items in the order isnt that hard, is it????? Are Fresh Directs' delivery employees that much of an idiot that they cant read?!?!?!?

I spoke to the people in my building and they said they've had NOTHING BUT TROUBLE from Fresh Direct and that's why they only order from Dagastino because DAG has reliable service (with delivery people that can READ!)

1 Star Rating: Poor

12/01/10

Horrible customer service

by squeakings

Fresh Direct has the worst customer service ever!

Tuesday night before Thanksgiving I was home waiting for my order until 11:30pm. No one bothered to tell me it wasn't coming, or contact me in any way. When I finally did get through to customer service I was told my order wouldn't be delivered until around 1am. No apology or anything. And considering I needed to be up at 6am on Weds, that really was not acceptable. After talking to the supervisor, she agreed to try to deliver it before 8am on Weds, and if they weren't able to do that, it would be delivered between 2:30pm and 7pm on Weds.

7:30am arrived on Weds and I called to check on it and was told that I couldn't get it before 8am, and someone would call me back within an hour to let me know what was going on. 8:30am arrived and I hadn't heard anything so I called again. I was told they were still working on it and they would let me know. Another hour and a half passed and I called again and was told they would be delivering it between 2:30pm and 7pm.

When I called from the train on my way home because I was running ten mins late, I was told the truck was running late too, which worked in my favor and the girl giggled a little. When I got home I sent an email and was assured my delivery was on the way and would be there by 7pm, so instead of going to meet my sister at the airport, I sent a car for her and stayed at home and waited.

At 5:30pm when I called they said it would be delivered in 30-45 mins.

At 6:30pm when I called they said they couldn't find my order and that they would get a new one out to me and asked when I would be home. Since my family had tickets to a show that night, I said I wouldn't be home until 11pm and I was assured that it would be delivered at 11pm.

When 11pm came there was no truck and when I called they said it would be coming but they didn't know when, at which point I said if it couldn't be there in 1/2 hour I didn't want it since most of the things including the main dish weren't actually available.

I was told that they would try, and that was the last I heard.

So Thanksgiving morning, I got up early and headed into the city and went shopping for the Thanksgiving dinner and vowed to never order from Fresh Direct again!

The Details on Fresh Direct Inc

Place Categories:

  • fresh quality food
  • great service
  • bad meat
  • bad experience
  • rude customer service
  • great prices
  • excellent fresh fish
  • worst delivery service
  • surprisingly good quality
  • worst service ever
  • nice variety
  • fresh fruit
  • convenient good quality products
  • extremely fresh food
  • worth penny
  • often dirty stores
  • great orders
  • great freshdirect
  • not like thugs
  • fresh godsend
  • great prepared meals
  • stupid tea
  • stupid regular snapple
  • fresh purveyor
  • great fan
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