Rice To Riches Inc

(212) 274-0008

37 Spring St
New York, NY 10012 40.7218 -73.9958

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Neighborhoods: NoLita, Downtown

RICETORICHES.COM

Price:

$

Last updated 1.27.12

Category:

Restaurants, Dessert Shops

Payment Methods:

American Express, Discover, Visa, MasterCard

Editor's Tips

What People Are Saying About Rice To Riches Inc

Featured Review

Allison Austin

Contributor

The Scene – If a group of rice pudding-addicted aliens ever set up a shop in Nolita, this is what it would look like. And the color scheme--bright orange, pink, yellow and stark white--along with neon lighting, tables suspended from the ceiling and a profusion of flat-screen TVs, makes it official: This is stimulation central. – – The Food – You'd better like rice pudding, because that's all they serve. There are 18 flavors, plus three seasonal flavors, to choose from, with cheeky names like "Stubborn Banana" and "Melon-choly." Some flavors, such as "Qualified Lemon"…

Editor's Tips

The Extras:
The pudding is served in groovy custom-made plastic containers--the small size can be filled with two flavors, while the large container is ideal for taking home dessert for a group--and is eaten with matching spoons.
Know Before You Go:
There is a $20 minimum for credit card purchases.
ambiance
92.8600025177002% positive
  1. “The decor is also great, and the flat-screen monitor menus, featuring tumbling rice grains and flying dishes, among other things, will keep you entertained even if the food doesn't.”
  2. “Fun atmosphere - Good not great pudding”
  3. “The decor is hip, and the place is great for an after-dinner treat.”
  4. “This is a fun spot to visit, great look, and very tasty treats!”
  5. “Plus at $5.00 for a single serving, I'll stick with cozy shack, thanks.”
  6. “Fun futuristic atmosphere, dishes, and attitude compliment a great selection of flavors - but is the pudding really up to par?”
  7. “PS---CozyShack IS great, and way more affordable, but Rice To Riches is definitely a fun and yummy splurge.”
dessert
100.0% positive
  1. “and there's no doubt this is my favorite spot for desserts in the city.”
  2. “there aren't many places in NY where you can have such good (unique) desserts for this price!”
  3. “We stopped by here before a concert at the bowery for dessert and shared a bowl with two flavors and I have to say, it was certainly a cool experience.”
  4. “very unique dessert joint.”
  5. “The best dessert place ever!”
  6. “When you select your choice of pudding, you'll get a yummy dessert or snack.”
drinks
100.0% positive
  1. “Unfortunately, a lot of the high cost is probably going to those huge plastic containers---they should have some system like the coffee places, where people can bring back their containers for refills at a reduced cost.”
food quality
83.8700008392334% positive
  1. “i'm a huge fan of rice pudding and i love how they had different flavors to choose from.”
  2. “Fun futuristic atmosphere, dishes, and attitude compliment a great selection of flavors - but is the pudding really up to par?”
  3. “place that serves nothing but delicious, flavorful rice pudding.”
  4. “If you are also a fan, then imagine a place totally devoted to providing you with dozens of yummy flavors of rice pudding.”
  5. “Every time I can, I bring my family and friends with me to be delighted with the great flavors on rice pudding.”
  6. “If you hate rice pudding, then you've never had Rice to Riches.”
  7. “was so excited to bring my boyfriend to Rice to Riches because I knew that he loves rice pudding.”
  8. “The staff was not unpleasant but they said their policy is to allow only two flavors in one dish.”
  9. “You can tell by looking at the outside that the food will be pricey.”
  10. “It is THE BEST rice pudding you will ever eat.”
  11. “Their rice pudding is very rich (in taste AND price), but SO good---the free samples are definitely a plus!”
  12. “This place has awesome rice pudding!”
  13. “The best rice pudding I've ever had!”
  14. “Rice to Riches is a perfect place for rice pudding lovers like myself.”
  15. “And seating is a bit tough- hope you like your rice pudding with a side of stand up and eat.”
  16. “:) If you love homemade rice pudding (it really tastes homemade) then RICE TO RICHES is a MUST!”
  17. “... they must love rice pudding!”
  18. “You no doubt have created the best rice pudding, please create containers that are more environmental friendly.”
  19. “The best rice pudding I've had in that price range, hands down ( Gabriel's is the only competition, but you'll have to hack your way through an expensive dinner to get there, and it's a little more expensive).”
  20. “PS---CozyShack IS great, and way more affordable, but Rice To Riches is definitely a fun and yummy splurge.”
  21. “I'm not a big fan of rice pudding, but this will automatically change your mind.”
  22. “If you like rice pudding this place will be a noteable surprise!”
  23. “If you like rice pudding you have got to come here!”
  24. “The decor is also great, and the flat-screen monitor menus, featuring tumbling rice grains and flying dishes, among other things, will keep you entertained even if the food doesn't.”
  25. “My husband doesn't like rice pudding, but when he tasted mine I couldn't pull it away from him.”
  26. “So, because I care about this wonderful planet that has been created for us, I am kindly asking you to consider using recyclable containers for your rice pudding.”
  27. “Let me preface by saying that I love rice pudding.”
  28. “got their maple syrup and blueberries flavor which was delicious.”
  29. “am a fan of your wonderful rice puddings.”
  30. “This is a fun spot to visit, great look, and very tasty treats!”
  31. “When you select your choice of pudding, you'll get a yummy dessert or snack.”
menu variety
100.0% positive
  1. “The decor is also great, and the flat-screen monitor menus, featuring tumbling rice grains and flying dishes, among other things, will keep you entertained even if the food doesn't.”
  2. “Nothing like HDTV menus to impress out-of-towners.”
  3. “Fun futuristic atmosphere, dishes, and attitude compliment a great selection of flavors - but is the pudding really up to par?”
overall
100.0% positive
  1. “good place for a sweet snack.”
  2. “This is a great place.”
  3. “Just a great place!”
  4. “The best dessert place ever!”
  5. “This is a nice little place.”
service
58.33000183105469% positive
  1. “The staff isn't overly friendly, but they are far from the worst I've encountered.”
  2. “HOWEVER, during my most recent visit on Sunday evening last week, I had the worst service I've ever received at any store in NY.”
  3. “There are many other people out there with good manners trying to get a job, get rid of this a** hole!”
  4. “Awesome product, worst service ever!”
  5. “Much to my chagrin , I found that the service there to be quite cold and unpleasant, much like their pudding.”
  6. “The staff was not unpleasant but they said their policy is to allow only two flavors in one dish.”
  7. “The staff should be a bit more friendly.”
  8. “You have truly created a unique product and people come from all over the world to have a taste.”
  9. “You no doubt have created the best rice pudding, please create containers that are more environmental friendly.”
  10. “durring the week days its acceptable , but on weekends it's worst service ever!”
  11. “Unfortunately, a lot of the high cost is probably going to those huge plastic containers---they should have some system like the coffee places, where people can bring back their containers for refills at a reduced cost.”
  12. “Rice Pudding at its best; Containers not environmentally friendly”
value
72.22000122070312% positive
  1. “It's a cool little cafe where the pudding is overpriced.”
  2. “And, you BETTER like the flavor that you choose, because you will get a lot of it, and not at a great price either.”
  3. “there aren't many places in NY where you can have such good (unique) desserts for this price!”
  4. “i'm a huge fan of rice pudding and i love how they had different flavors to choose from.”
  5. “The best rice pudding I've had in that price range, hands down ( Gabriel's is the only competition, but you'll have to hack your way through an expensive dinner to get there, and it's a little more expensive).”
  6. “You can tell by looking at the outside that the food will be pricey.”
  7. “Unfortunately, a lot of the high cost is probably going to those huge plastic containers---they should have some system like the coffee places, where people can bring back their containers for refills at a reduced cost.”
  8. “Their rice pudding is very rich (in taste AND price), but SO good---the free samples are definitely a plus!”
  9. “PS---CozyShack IS great, and way more affordable, but Rice To Riches is definitely a fun and yummy splurge.”
2 Star Rating: Below Average

02/24/12

O come on he's just a kid!

by tiera30

The pudding is delicious! I made one of my trips right after leaving the dentist office across the street! On my 3rd visit in two weeks, yesterday (Thursday 2/23 @ 6p.m.) to be exact... I decided to bring my family which included my 5 yr old son. We walked a long way out of our way to get there. My 5yr old got so excited with all the commotion of customers getting samples all around us he beamed and asked politely for a sample too... of a topping! what a cardinal sin! I almost died of embarrassment! ...he got ignored. So i told him ppl dont usually get samples of toppings, but I tried anyway because hes not a spoiled kid... a very mannerly, positive and friendly kid... I was planning on buying enough for atleast 4 ppl anyways right?. So I explained about the situation... told her that I was planning to buy a a medium size for our family could she please let my son sample so that he could feel good too, you know included since everyone was having samples she said flat out no they dont do that cause its a topping. She then says trust me "the cherry topping tastes good" as if i wanted to get over and get free cherries for my family! lol I stated I know the cherry topping is good and so does my bf cause we ate there b4 more than once... but this was a 5yr olds 1st visit, i was only asking so he could feel included and get a "sample" too. I gave up... she looked disgruntled now like I asked her if i could move into her apt rent free. I bought a medium for us... with topping too so he could taste the cherry... but I think u guys who have kids know what I mean... its not the same. but he still smiled. Altough i do find the cheesecake flavor great! also the cherry mascapone and i love the cute containers i wont go again if they r gonna b that petty. she didnt seem nervous but maybe she thought she was gonna lose her job if she got busted offering my kid a cherry perserve sample. My bf thought it was kinda funny that a 5 yr old couldnt get a cherry sample on their tiny spoon on a 1st visit... to fit in... just cause it was a cherry topping. Bye Bye. U coulda been getting rich off of me as my latest addiction of the year... but no.

5 Star Rating: Highly Recommended

03/27/11

My response to short-sighted Container complaints

by MarianneH

I love the rice pudding and buy several solos on every trip to NYC. These containers, while seemingly not recyclable, ARE fantastic as RE-USABLE storage containers - they are air-tight and great for freezing single size meals and for microwaving. Let's not forget - Reduce, Reuse, Recycle. You can also bring your own container back and have it re-filled when you order - Take ownership rather than just complaining. I love the containers for the multiple uses I come up with after I've scraped up and eaten every tasty bit of rice pudding.

5 Star Rating: Highly Recommended

02/21/11

So Tasty!

by Food Mission

This place is dangerous for the waist line! It is seriously good. My only complaint is that the containers are insanely environmentally irresponsible. I actually only break down and go about twice a year because of the containers (when I would like to be there once a week). It's a simple change that I don't understand why they won't make.

5 Star Rating: Highly Recommended

02/10/11

Rice pudding NOT LIKE YOUR MOM MADE!

by rchubly

if you can imagine 100 different kinds of rice pudding and delicious toppings as well -- its a rice pudding orgy -- great place to dazzle out of town guests -- try the coconut -- be fearless-- experiment -- its like an ice cream parlor- they will let you sample any flavor you like - then encourage your friends to get something different so you can share ! I adore this place -it's great fun - and it is so NOT about the service - just enjoy!

1 Star Rating: Poor

10/02/10

Terrible Customer Service

by charityluis

While the rice pudding is so delicious it would lure me into placing a $90 order online to be delivered to Virginia for my husbands birthday, the delivery was delayed by Fed Ex.

It has been 2 days and not expected for at least another 2. It already ruined the birthday and now I'm still disappointed my husband won't even get it to enjoy, Anetta at Rice to Riches acts as if she's doing me a HUGE favor by either refunding the money or reshipping. No compensation offered at all. Nothing. No thanks Rice to Riches. We won't be doing business with you again.

The Details on Rice To Riches Inc

Place Categories:

  • great decor
  • wonderful planet
  • very unique dessert joint
  • weird animations
  • fave vanilla pudding
  • great look
  • best homemade rice pudding
  • favorite flavors
  • worst service
  • overpriced rice pudding
  • great tupperware containers
  • not unpleasant staff
  • yummy dessert
  • recommend half
  • very tasty treat
  • huge fan
  • big solo
  • unique product
  • delicious blueberries flavor
  • cozy shack
  • like nothing
  • favorite spot
  • yummy snack
  • great little place
  • affordable cozyshack
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