(212) 982-5870

105 1st Ave (Between 6th Street and 7th Street)
New York, NY 10003 40.7267 -73.9861

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Neighborhoods: East Village, Downtown

counternyc.com

Hours:

Mon-Thu 5pm-12am

Fri 5pm-1am

Sat 11am-1am

Sun 11am-12am

Price:

$$

Last updated 10.17.11

Category:

Restaurants, Wine Bars

Payment Methods:

American Express, Visa, Discover, MasterCard

Catering Services:

Restaurant Management

Restaurant Special Features:

Notable Beer List, Family-Friendly Dining, Brunch, Dine At The Bar, Notable Wine List, Prix Fixe Menu

Cuisine:

Vegetarian

What People Are Saying About Counter

Featured Review

Contributor

Contributor

The Scene – Set in a pleasant white room with quasi-retro aqua and pink accents, fronted by a handsome, circular wine bar, Counter has a friendly air of cleanliness and competence. The staff are well-trained, eager to please--occasionally to the point of intrusive doting--and opinionated about the food and drink they serve. – – The Food – An all-vegetarian take on mostly traditional Southern cuisine, with a few Asian and other flavors thrown in. Standouts among the Southern fare include a terrific lentil-based version of meat loaf with savory mashed potatoes, an…

Editor's Tips

What to Drink:
Check out the bar, which features a large all-organic selection of beers and wines. Educate your palate with an $12 flight: two-ounce pours of three different wines.
ambiance
96.42999649047852% positive
  1. VEGAN food, (not your typical, either) organic wine bar that is stunning, enjoyable atmosphere, soothing lighting, clean bathrooms (very important for me) and service that is knowledgable, attentive, yet unobtrusive.
  2. The organic wine bar is fun and you may even learn something about wine from the knowledgeable staff.
  3. Wine tastings are fun but nothing on the "out of ordinary whites" list impressed me.
  4. Nice atmosphere, very cool bar area.
  5. also liked the atmosphere--hip, but not trendy--and the bathroom was nice and clean.
  6. Plus it has a great atmosphere, pleasant service and very good wine.
  7. The food was prepared very nicely and the decor was very comfortable.
  8. The only nice things about the restaurant were the ambiance, the friendly restaurant host and the organic wines.
  9. Whether we're seeking a casual meal and sangria with friends, or a romantic evening with a bottle of organic wine followed up by one of Counter's amazing vegan desserts (the chocolate tart with berry sauce is our favorite), we always leave satisfied and i
  10. Counter is a great date spot to soak up some East Village ambiance while keeping your karma clean.
  11. hip decor, good veggie burger
  12. the atmosphere and great food make this a must hit in the east village.
  13. The decor is warm and hip with diner-style tables that are casual enough to make everyone feel welcome anytime.
  14. my husband and i could not get over the child friendly atmosphere and service but this would also be a place to go with just the two of us later in the evening.
dessert
85.0% positive
  1. There was so much food and all of it good but I had room for the great chocolate dessert.
  2. Whether we're seeking a casual meal and sangria with friends, or a romantic evening with a bottle of organic wine followed up by one of Counter's amazing vegan desserts (the chocolate tart with berry sauce is our favorite), we always leave satisfied and i
  3. The food was amazing, everything from our 3 Mezze Apps, to our delicious Lentil Terrine (which my husband, a meat eater, was very satieted with), to the complimentary birthday dessert.
  4. My children love the deserts they have.
  5. The caramelized onion/mushroom/ricotta pizza app was delicious but the shepherd's pie entree was a glorified, layered salad.
  6. Pomme frites were top notch paired with a harissa mayo and homemade ketchup; especially loved the raw cheesecake dessert.
  7. AND, don't forget to order dessert - Go for the chocolate torte and the ice-cream sundae!
  8. liked the desserts- hard to believe they had no milk products!
  9. amazing desserts that don't taste like the vegan dense, dry bricks that are far to common in this world.
  10. We skipped dessert and an entree and left shocked at what a bad experience we had after all the positive reviews we had read.
drinks
84.25999641418457% positive
  1. Great wine bar and awesome organic martinis!
  2. The food was taking a VERY long time so we kept ordering drinks which you would think the restaurant would want but the waitress was quite rude about it.
  3. Sangria was not very tasty and citrus iced tea tasted medicinal.
  4. They had a top notch drink menu and a great variety of tasty vegetarian foods.
  5. The huge selection of earth-friendly wines rocked, and the bar was a great spot for a pre-dinner drink.
  6. Good food, amazing wine, great service.
  7. The service at the bar was awful and tacky.
  8. Also, expect wonderfully friendly bartenders who are always ready to recommend an outstanding bottle of wine.
  9. warning: earth friendly wine/spirits/cocktails/teas may cause unending mental and/or moral 0rgasm for eco-conscious folk.
  10. organic and biodynamic wines--the perfect compliment to a great dining experience.
  11. The only nice things about the restaurant were the ambiance, the friendly restaurant host and the organic wines.
  12. Plus it has a great atmosphere, pleasant service and very good wine.
  13. VEGAN food, (not your typical, either) organic wine bar that is stunning, enjoyable atmosphere, soothing lighting, clean bathrooms (very important for me) and service that is knowledgable, attentive, yet unobtrusive.
  14. and with such a huge wine list I have my work cut out for me.
  15. love the wines, all organic and great great food!
  16. Prices are reasonable and am very fussy about coffee and theirs is the best!
  17. The wine was fabulous, as was the service.
  18. The drink menu is brilliant and the bartender Tanya was great.
  19. love wine.
  20. Their selection of organic wines was impressive and affordable and the food was delicious.
  21. Nice atmosphere, very cool bar area.
  22. the waiter offered us a perfect wine recommendation for each of our courses and the kitchen whipped up a special soba and peanut sauce dish for the kids.
  23. The drinks were mediocre though.
  24. The organic wine bar is fun and you may even learn something about wine from the knowledgeable staff.
  25. Love the bar!
  26. The service was just ok and the wine was limited - this life-long vegan rather go to a steak house with friends and enjoy a dry baked potato & a good glass of wine.
  27. Whether we're seeking a casual meal and sangria with friends, or a romantic evening with a bottle of organic wine followed up by one of Counter's amazing vegan desserts (the chocolate tart with berry sauce is our favorite), we always leave satisfied and i
food quality
86.87000274658203% positive
  1. also tried their grilled eggplant with pomogranate seeds, and their mushroom leek flat bread.
  2. My burger was delish, my sis's portabella mushroom dish was much more expensive but no better than my burg.
  3. he's a vegetarian, im not (though i do LOVE my share of yummy veggies, tofu, tempeh, et all) both of us were not impressed.
  4. wonderful choice for fresh, inventive eating.
  5. Had a terrific meal at Counter tonight.
  6. Awesome quality vegetarian cuisine.
  7. For a vegan restaurant, it's a very non-vegan friendly restaurant, as in you can bring meat-eaters and they would probably be impressed a little bit.
  8. otherwise nothing adorns the walls, albeit what looks like a dirty fish tank in the back.
  9. The food was prepared very nicely and the decor was very comfortable.
  10. The artichoke farinata (a kind of crepe meets a pizza) was a great appetizer, while the risotto style cauliflower with morel mushrooms was downright delicious.
  11. Everything we ordered was fresh and delicious.
  12. Their selection of organic wines was impressive and affordable and the food was delicious.
  13. Good food, amazing wine, great service.
  14. Overall the meal was decent but our waitress ruined our whole dining experience.
  15. How serendipitous that I would come during Rioja restaurant week where I only had to order a delicious cauliflower salad small plate to get a glass of organic Rioja together for 12$.
  16. There was so much food and all of it good but I had room for the great chocolate dessert.
  17. Cuz ordered the asian salad, which seemed refreshing.
  18. Sangria was not very tasty and citrus iced tea tasted medicinal.
  19. loved their grilled romaine salad and cauliflower risotto with wild mushrooms.
  20. This was the first time in 6 months that I REALLY enjoyed a meal out and didn't feel like I was missing anything.
  21. affordable & tasty organic Merlot and eating some of the best food that I've had in a long time.
  22. The service was just ok and the wine was limited - this life-long vegan rather go to a steak house with friends and enjoy a dry baked potato & a good glass of wine.
  23. The melange of flavors in this dish was EXCEPTIONAL, and one of the best meals I've EVER had!
  24. The French Lentil and Wild Rice Terrine (this is what one of my friends got) was also delicious!
  25. Went here with a big group for bachelorette party and had a wonderful meal.
  26. was in need of a big glass of anything alcoholic and some food to fill the longing belly after a few stressfilled day.
  27. hip decor, good veggie burger
  28. Cauliflower "Risotto" was super yummy and really special.
  29. wanted to like this place, but unfortunately the food quality wasn't enough to justify the cost: a meal for 2, plus sangria: $80 :(
  30. really ordinary food and way overpriced.
  31. There are numerous other vegeatrain resaurants but a third of the price that are far tastier and have way more delicious options.
  32. probably the worst value meal i've had in the last year.
  33. Meanwhile, the food is brilliant.
  34. the atmosphere and great food make this a must hit in the east village.
  35. It might be that we ordered the wrong thing, but we got 4 things and of all of them I really only liked 1: The food was pretty mediocre.
  36. The food was fine (although whom I found out later was the owner) but the person seating us with her mouth full of food was strange at best.
  37. We ordered a bunch of different dishes to share and everything was excellent.
  38. Its so nice to have a place I can take even my meat eating friends too for a fantastic organic meal with a lot of style and a lot of class.
  39. Not only is the restaurant beautiful and sexy but the food blew me away.
  40. Counter has the best food of any restaurant in this very competitive neighborhood.
  41. The frozen sake mojito was very tasty but a bit too minty even for a mojito.
  42. VEGAN food, (not your typical, either) organic wine bar that is stunning, enjoyable atmosphere, soothing lighting, clean bathrooms (very important for me) and service that is knowledgable, attentive, yet unobtrusive.
  43. the waiter offered us a perfect wine recommendation for each of our courses and the kitchen whipped up a special soba and peanut sauce dish for the kids.
  44. Whether we're seeking a casual meal and sangria with friends, or a romantic evening with a bottle of organic wine followed up by one of Counter's amazing vegan desserts (the chocolate tart with berry sauce is our favorite), we always leave satisfied and i
  45. recommend this place for the burgers and sandwiches; they seemed to be of the best value, which I am very concerned with as i am a cheapskate.
  46. The food is some of the best vegetarian cuisine that I have had in the city.
  47. recommend the blue plate special, the beet salad (beets are marinated in citrus, the arugula is garden fresh and the vinaigrette is bright and light) and the roasted veg napoleon--love those roasted garlic cloves!
  48. However, That's when you remind yourself that there is a cost to cooking totally FRESH food from LOCAL ORGANIC producers.
  49. They had a top notch drink menu and a great variety of tasty vegetarian foods.
  50. love the food here.
  51. how can the food here be so good?
  52. came here with a friend who thought I might enjoy the food because of the menu (I'm vegan).
  53. even if you don't like vegetarian food you must try it out.
  54. love the appetizer with great hummus and all the other delicious spreads.
  55. I'm a huge fan of the homemade sangria & the walnut-lentil panini, and he loves the veggie burger.
  56. Po Boy sandwich was excellent and ginger crepes were delicious.
  57. Everything is fresh and healthy and prepared in interesting and creative ways.
  58. This place has such a cool vibe and great veg food to boot
  59. The food is fresh, imaginative, and tasty.
  60. love the wines, all organic and great great food!
  61. Great service; bland food.
  62. the 'meat'loaf was great comfort food!
  63. The food was tasty and inventive.
  64. Our waiter was excellent, but bus boy kept bringing us food from another table.
  65. Brunch is super yummy, too.
  66. The flavours are delicate, and the food is filling without leaving you feeling heavy.
  67. The caramelized onion/mushroom/ricotta pizza app was delicious but the shepherd's pie entree was a glorified, layered salad.
  68. The food was taking a VERY long time so we kept ordering drinks which you would think the restaurant would want but the waitress was quite rude about it.
  69. Not super tasty, but the spinach was extremely FRESH.
  70. The food is amazing and we're always asking ourselves "how can this be vegan?
  71. at least hoped the food would be good.
  72. As vegetarians that are always seeking out great vegetarian food in the city, we decided to give this East Village place a chance.
  73. The food was amazing, everything from our 3 Mezze Apps, to our delicious Lentil Terrine (which my husband, a meat eater, was very satieted with), to the complimentary birthday dessert.
menu variety
100.0% positive
  1. great menu and service
  2. because the flavors are so rich and diverse.
  3. There are numerous other vegeatrain resaurants but a third of the price that are far tastier and have way more delicious options.
  4. came here with a friend who thought I might enjoy the food because of the menu (I'm vegan).
  5. But, quickly all would realize that most items on the menu are grease-laden, and the portions are so big that you'd get tired of the flavors before you finish half a plate.
  6. Their selection of organic wines was impressive and affordable and the food was delicious.
  7. The huge selection of earth-friendly wines rocked, and the bar was a great spot for a pre-dinner drink.
  8. The drink menu is brilliant and the bartender Tanya was great.
  9. They had a top notch drink menu and a great variety of tasty vegetarian foods.
  10. love the variety of raw foods they have.
overall
100.0% positive
  1. As vegetarians that are always seeking out great vegetarian food in the city, we decided to give this East Village place a chance.
  2. Counter has the best food of any restaurant in this very competitive neighborhood.
  3. The only nice things about the restaurant were the ambiance, the friendly restaurant host and the organic wines.
  4. The actual restaurant was quite beautiful and I thought it would be a great place for a date.
  5. What a great place to unwind the knots that were so tightly bound throughout the week.
  6. think I have found my new favorite restaurant--Counter!
  7. Its so nice to have a place I can take even my meat eating friends too for a fantastic organic meal with a lot of style and a lot of class.
  8. If you want bland, "well everything is great," pollyana-type waiters, this is not the place for you.
  9. I'm vegetarian, my fiance is not, and Counter is by far our favorite restaurant.
return potential
100.0% positive
  1. wouldn't return back to the place unless I had rich vegatarian relative in town picking up the bill and fortunately for me I don't.
  2. But because our entrees were so good, I'd definitely return!
service
83.97000312805176% positive
  1. am so grateful to have met more of these wonderful people and looking forward for a life in NYC if it'll continue to have me!
  2. Also, expect wonderfully friendly bartenders who are always ready to recommend an outstanding bottle of wine.
  3. VEGAN food, (not your typical, either) organic wine bar that is stunning, enjoyable atmosphere, soothing lighting, clean bathrooms (very important for me) and service that is knowledgable, attentive, yet unobtrusive.
  4. Definitely go here, if for no other reason than to get outstanding service.
  5. Whether we're seeking a casual meal and sangria with friends, or a romantic evening with a bottle of organic wine followed up by one of Counter's amazing vegan desserts (the chocolate tart with berry sauce is our favorite), we always leave satisfied and i
  6. The drink menu is brilliant and the bartender Tanya was great.
  7. The service was just ok and the wine was limited - this life-long vegan rather go to a steak house with friends and enjoy a dry baked potato & a good glass of wine.
  8. Plus it has a great atmosphere, pleasant service and very good wine.
  9. the waiter offered us a perfect wine recommendation for each of our courses and the kitchen whipped up a special soba and peanut sauce dish for the kids.
  10. Service was friendly.
  11. The service was great.
  12. have heard people complain that the portions are on the small side and the place is a bit pricey.
  13. my husband and i could not get over the child friendly atmosphere and service but this would also be a place to go with just the two of us later in the evening.
  14. If you want bland, "well everything is great," pollyana-type waiters, this is not the place for you.
  15. Attentive service.
  16. warning: earth friendly wine/spirits/cocktails/teas may cause unending mental and/or moral 0rgasm for eco-conscious folk.
  17. The waiter we had was a little slow but maybe he was new and couldn't handle such a big group of demanding people :) I guess he deserved the 20% included tip @ the end.
  18. Good food, amazing wine, great service.
  19. Kinda rude.
  20. great menu and service
  21. The wine was fabulous, as was the service.
  22. Great service; bland food.
  23. The organic wine bar is fun and you may even learn something about wine from the knowledgeable staff.
  24. Our waiter was excellent, but bus boy kept bringing us food from another table.
  25. Service was attentive yet not intrusive and our server, Kirstin was knowledgeable and helpful - going back next week.
  26. Our server whom was nice (thin female- sorry no name) had to apologize three times for her work mates actions.
  27. The service is not the best in the city, to be polite, but that's fine.
  28. We were not only tended to by an excellent waiter, who though very busy, gave us wonderful service, but also the GM who made sure my birthday dinner was perfect.
  29. The owners are friendly and the service is great.
  30. Overall the meal was decent but our waitress ruined our whole dining experience.
  31. however, for some reason, people really liked the blandness.
  32. The entire staff (from bussers to owners) is extremely knowledgeable, friendly and genuine.
  33. Portions were generous but not overwhelming, service was impeccable, and not once did we feel rushed.
  34. the look of this restaurant is cool and hip but unpretentious and the same goes for the wait staff.
  35. The huge selection of earth-friendly wines rocked, and the bar was a great spot for a pre-dinner drink.
  36. The service at the bar was awful and tacky.
  37. For a vegan restaurant, it's a very non-vegan friendly restaurant, as in you can bring meat-eaters and they would probably be impressed a little bit.
  38. The only nice things about the restaurant were the ambiance, the friendly restaurant host and the organic wines.
  39. The food was taking a VERY long time so we kept ordering drinks which you would think the restaurant would want but the waitress was quite rude about it.
value
77.77999877929688% positive
  1. Overall it was a good experience and definitely worth a try.
  2. I'm a huge fan of the homemade sangria & the walnut-lentil panini, and he loves the veggie burger.
  3. and with such a huge wine list I have my work cut out for me.
  4. There are numerous other vegeatrain resaurants but a third of the price that are far tastier and have way more delicious options.
  5. Their selection of organic wines was impressive and affordable and the food was delicious.
  6. But, quickly all would realize that most items on the menu are grease-laden, and the portions are so big that you'd get tired of the flavors before you finish half a plate.
  7. probably the worst value meal i've had in the last year.
  8. really ordinary food and way overpriced.
  9. affordable & tasty organic Merlot and eating some of the best food that I've had in a long time.
  10. have heard people complain that the portions are on the small side and the place is a bit pricey.
  11. recommend this place for the burgers and sandwiches; they seemed to be of the best value, which I am very concerned with as i am a cheapskate.
  12. The huge selection of earth-friendly wines rocked, and the bar was a great spot for a pre-dinner drink.
  13. Portions were generous but not overwhelming, service was impeccable, and not once did we feel rushed.
  14. Good prices -- most are in the $20 and $30 per bottle range.
  15. My burger was delish, my sis's portabella mushroom dish was much more expensive but no better than my burg.
wait time
35.0% positive
  1. The waiter we had was a little slow but maybe he was new and couldn't handle such a big group of demanding people :) I guess he deserved the 20% included tip @ the end.
  2. The food was taking a VERY long time so we kept ordering drinks which you would think the restaurant would want but the waitress was quite rude about it.
  3. The service was just ok and the wine was limited - this life-long vegan rather go to a steak house with friends and enjoy a dry baked potato & a good glass of wine.
  4. affordable & tasty organic Merlot and eating some of the best food that I've had in a long time.
  5. Only drawback is that they seem nervous about the slow start.
4 Star Rating: Recommended

04/05/11

Good Vegan

by Danielle Finkler

I'm a vegan and pretty picky when it comes to my food but this place did it right. Prices are reasonable depending on what your getting but not too bad. Thanks to the new chef I have to say that this place is an excellent vegan spot that I will returning to shortly.

5 Star Rating: Highly Recommended

05/29/10

Wonderful Evening

by KimBar

Had a terrific meal at Counter tonight. Everything we ordered was fresh and delicious. Highly recommend the beet and arugula salads. Pomme frites were top notch paired with a harissa mayo and homemade ketchup; especially loved the raw cheesecake dessert. Prices are reasonable and am very fussy about coffee and theirs is the best! Service was attentive yet not intrusive and our server, Kirstin was knowledgeable and helpful - going back next week.

  • Pros: Excellent in all areas
  • Cons: None
5 Star Rating: Highly Recommended

03/23/10

Lots of counter space

by truetildeath

I had first visited Counter as a vegan while in college, many years ago (vague, as I am not trying not to date myself), and I must admit, because of this previously underwhelming experience, I was hesitant to return. However, upon hearing that they had a new chef and revamped menu, I decided to try it again, now as a vegetarian. Honestly, I felt stupid for not trying Counter sooner, after sampling several amazing "small plates" including intelligent pairings of quinoa, brussel sprouts with goat cheese, as well as a main course of seitan that changed my life. Portions were generous but not overwhelming, service was impeccable, and not once did we feel rushed. The vegan dessert selection trumps any other vegan dessert in the city and includes home made vegan ice creams and small cakes. Overall, Counter has been one of the best vegetarian experiences I have had in the city, and I now pledge to make it one of my regulars.

  • Pros: food, price, desserts
  • Cons: none
1 Star Rating: Poor

03/08/10

Sustainable In Name Only

by MovieMax

What self-respecting vegetarian who cares about animal rights, "organics" and "sustainability" would eat in a restaurant that covers all its furniture in dead animal skin? Uch! I mentioned the seemingly perverse "oversight?" of universally leather-upholstered furnishings to the host and he simply giggled, shrugged and muttered something like, "Well, maybe its fake leather." Wink wink. Is this place a sociological case study in the stupidity of well-intentioned New Yorkers???

  • Pros: Decent food, though nothing inspirational
  • Cons: Gross hypocrisy
1 Star Rating: Poor

01/29/10

Bland and Overpriced

by phelanclancy

I came here with a friend who thought I might enjoy the food because of the menu (I'm vegan). But I found the food boring and way too "earthy" for me. The service was just ok and the wine was limited - this life-long vegan rather go to a steak house with friends and enjoy a dry baked potato & a good glass of wine.

  • Pros: Great Space
  • Cons: The Food!

The Details on Counter

Place Categories:

  • great food
  • great service
  • great place
  • favorite vegetarianvegan restaurant
  • fresh everything
  • nice atmosphere
  • fantastic organic meal
  • loved cauliflower risotto
  • love wine
  • unexpectedly fabulous dining experience
  • amazing vegan desserts
  • extremely knowledgeable entire staff
  • good prices
  • not like vegetarian food
  • very cool organic wine bar
  • delish veggie burger
  • enjoy good glass
  • romantic evening
  • warm decor
  • great date spot
  • always loved counter
  • much more expensive portabella mushroom dish
  • helpful kirstin
  • helpful server
  • clean bathroom
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