408 W 14th St, New York, NY | Directions 1001440.741066 -74.006067
Mon-Sat, 11am-7pm; Sun, 12:30pm-6pm
Neighborhoods: Downtown, Meatpacking District
One Stop Shop! – This store has something for everyone and will not leave you wanting. Very urban sophisticate! Really soft t-shirts and cute dresses everywhere! The staff was really helpful in putting together looks!
Lovely girly frocks at sky-high prices grace this Israeli designer's very first store. – The Scene
A spare, open loft of wood and brick is the backdrop for the strategically placed racks of clothes, organized by color scheme and degree of fanciness. A vintage Victorian sofa in pink and mint complements the pastels of the clothes, while wall-mounted copies of hyper-hip fashion periodical Visionaire further inform shoppers of the boutique's cutting-edge aspirations.
Feminine and frilly, slim and almost lingerie-esque at times, Azrouel's designs feature a panoply of sheer layers, lace, rich colors and flowers. Day dresses with interesting details and pleats contrast beautifully with the astounding beaded square-neck flapper gowns in black and pastels for which the designer is best known. Peekaboo closets display a small cache of attractive menswear with similar aesthetics and steep price tags.
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