(212) 397-1700

348 W 52nd St (nr. Eighth Ave.)
New York, NY 10019 40.764 -73.9868

Get Map & Directions »

Neighborhoods: Clinton, Midtown

therapy-nyc.com/

Hours:

Sun-Thu, 5pm-2am

Fri-Sat, 5pm-4am

Last updated 8.16.11

Category:

Restaurants, Gay & Lesbian Bars, Bars & Pubs, Bars & Clubs, Lounges

Payment Methods:

Cash

Bar & Pub Special Features:

Happy Hour

Bar & Club Special Features:

Specialty Cocktails, After Work

What People Are Saying About Therapy

Featured Review

Contributor

Contributor

In Short – It's refreshing to find a nightlife environment disappear instead of kaleidoscopically pulse like XL. Therapy's physical space is simple: The two levels are joined by a grand staircase, plain brick walls, lots of warm wood and a dramatic skylight. On any given night, it's jammed with well-groomed, 30-somethings having Psychotic Episodes, Delusions or any other martini from the menu, as well as tasty appetizers.

Editor's Tips

Know Before You Go:
The menu--which includes traditional grub--is served everyday except Saturdays, between 5pm and midnight.
Save Money:
Daily drink specials and happy hours drop prices on top-shelf vodkas, draft beers and more. Call for hours and the deals du jour.
When to Go:
Weekday 11pm shows range from the ridiculous to the sublime, but a professional DJ takes over on weekends.
ambiance
93.75% positive
  1. loved the decor, it had a very modern and "sex-in-the-city" feel to it.
  2. used to be a big fan of Therapy years ago and routinely recommended it as the best gay bar in NYC because of the decor, the after-work professional vibe (compared to the model/waiter/i-banker looking for a toy vibe at G and XL), and the location, but th
  3. definately affordable and has a great dimly lit atmosphere, a little bit of what XL was just not as pretentious.
  4. It's just a generally "cool" and "chill" place to unwind, and relax with friends; the atmosphere is very friendly, and the drinks are ok (nothing amazing though).
drinks
95.0% positive
  1. Strange mauves, greens and blues in a bar that used to be minimal with beautiful wood tones.
  2. The bar was so refreshing and the bartenders were so happy to be there and serve me!
  3. Great drinks & awesome food
  4. used to be a big fan of Therapy years ago and routinely recommended it as the best gay bar in NYC because of the decor, the after-work professional vibe (compared to the model/waiter/i-banker looking for a toy vibe at G and XL), and the location, but th
  5. This used to be the most beautiful boy bar in Hell's Kitchen.
  6. Great drinks, extremely classy place.
  7. Therapy is a great place to meet friends and have a few drinks.
  8. It's just a generally "cool" and "chill" place to unwind, and relax with friends; the atmosphere is very friendly, and the drinks are ok (nothing amazing though).
  9. After an unpleasant evening at another local Hells Kitchen Bar, this was such a nice place to hang out and get great drinks with great friendly service, The bar was very nicely air conditioned which is very hard to find in NY.
food quality
100.0% positive
  1. The food was surpisingly really good, who knew a lounge could have great food.
  2. Great drinks & awesome food
overall
90.0% positive
  1. Therapy is a great place to meet friends and have a few drinks.
  2. After an unpleasant evening at another local Hells Kitchen Bar, this was such a nice place to hang out and get great drinks with great friendly service, The bar was very nicely air conditioned which is very hard to find in NY.
service
90.20999908447266% positive
  1. After an unpleasant evening at another local Hells Kitchen Bar, this was such a nice place to hang out and get great drinks with great friendly service, The bar was very nicely air conditioned which is very hard to find in NY.
  2. The bar was so refreshing and the bartenders were so happy to be there and serve me!
  3. used to be a big fan of Therapy years ago and routinely recommended it as the best gay bar in NYC because of the decor, the after-work professional vibe (compared to the model/waiter/i-banker looking for a toy vibe at G and XL), and the location, but th
  4. The server was awesome and friendly.
  5. It's just a generally "cool" and "chill" place to unwind, and relax with friends; the atmosphere is very friendly, and the drinks are ok (nothing amazing though).
  6. But if you want a laid-back, relaxing, trendy watering hole to enjoy good music and great people, then Therapy is a MUST!
  7. One of the groups I belong to had its holiday party there last week and a good party ended on a very sour note because of a bartender.
  8. great space and cute crowd, nasty service
value
100.0% positive
  1. definately affordable and has a great dimly lit atmosphere, a little bit of what XL was just not as pretentious.
5 Star Rating: Highly Recommended

07/31/09

Great drinks & awesome food

by EReviewer at Citysearch

Me and a couple buddies decided to go and were very pleasntly surprised. The server was awesome and friendly. He honored our 2 for 1drink specials even after 8pm. The food was surpisingly really good, who knew a lounge could have great food. Drinks were strong enough to give me a buzz, so that was good. I loved the decor, it had a very modern and "sex-in-the-city" feel to it.

  • Pros: Really good food, drink specials, service
  • Cons: Crowded
1 Star Rating: Poor

07/29/09

What Happened to Therapy???

by MidtownManHK at Citysearch

This used to be the most beautiful boy bar in Hell's Kitchen. Tastefully done and spacious and you just felt cool.

Not anymore.

The new flow of space is an improvement both downstairs and up and especially at the bars and the new booths... but the level of taste is absolutely dreadful.

Strange mauves, greens and blues in a bar that used to be minimal with beautiful wood tones. Now they've got golden fleur de lis wall sconces and see-through purple fleur de lis cocktail tables all topped with oversized martini glasses filled with cocktail kibble. No lie...

Not to mention the Haunted House style flickering orange candles placed in the strange new lighting fixture above the downstairs bar. It's a completely slap-dash, cheap-looking, Trading Spaces redesign. I can't believe they ruined this beautiful spot.

Is this the West Village in 1990?

  • Pros: good flow
  • Cons: awful decor
5 Star Rating: Highly Recommended

06/05/08

Therapy Is good for everyone who needs it!

by eatdrinkbmerryinnyc at Citysearch

After an unpleasant evening at another local Hells Kitchen Bar, this was such a nice place to hang out and get great drinks with great friendly service, The bar was very nicely air conditioned which is very hard to find in NY. The bar was so refreshing and the bartenders were so happy to be there and serve me!

This is my new favorite spot!

  • Pros: AIR CONDITIONED! Lighting was so cool, friendly
  • Cons: None! Just thankful they rock in Hells Kitchen
3 Star Rating: Average

12/19/07

great space and cute crowd, nasty service

by breezes at Citysearch

I used to be a big fan of Therapy years ago and routinely recommended it as the best gay bar in NYC because of the decor, the after-work professional vibe (compared to the model/waiter/i-banker looking for a toy vibe at G and XL), and the location, but the service was always lacking.

One of the groups I belong to had its holiday party there last week and a good party ended on a very sour note because of a bartender. After having bought 7 drinks and tipping $2-4 for each drink, I was a bit drunk and on the last round of three drinks was busy talking, gave the bartender, by credit card and absently forgot to include a tip. My friends and I lingered a bit as we picked up our drinks. The bartender said 'you need to move'. I said 'give us a sec' and he retorted 'this space is for people who tip, and you don't tip'. Lack of customer service, grace, or a memory aside, this isn't good business.

  • Pros: space, atmosphere, snacks to share
  • Cons: service
4 Star Rating: Recommended

10/13/07

Pretty cool

by trip23 at Citysearch

This is probably the best looking gay bar in NYC. Maybe HK caught up. Love the big communal table downstairs, bathroom is never an issue. Bar access sometimes a problem. Crowd is usually good but sometimes is dead when you wouldn't think it would be.

  • Pros: Awesome set up
  • Cons: Sometimes empty

The Details on Therapy

Place Categories:

  • great classy place
  • great food
  • refreshing boy bar
  • great drinks
  • great friendly service
  • usually good cute crowd
  • favorite spot
  • great lit atmosphere
  • enjoy great people
  • enjoy good music
  • happy bartenders
  • absolutely dreadful level
  • nasty service
  • dead crowd
  • big communal table downstairs
  • amazing nothing
  • good therapy
  • loved decor
  • fantastic wooden tables
  • great space
  • professional vibe
  • not big fan
  • professional location
  • awesome server
  • beautiful wood tones
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