(212) 431-7676

142 Mercer St (Cross Streets Prince St.)
New York, NY 10012 40.7247 -73.9985

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Neighborhoods: SoHo, Downtown

LUREFISHBAR.COM

Years in business

Established in 2004

Hours:

Mon-Thu 11:30am-11pm

Fri 11:30am-12am

Sat 11:30am-3pm, 5pm-12am

Sun 11:30am-3:30pm, 4pm-10pm

Price:

$$$$

Last updated 4.12.12

Category:

Restaurants

Payment Methods:

American Express, Visa, MasterCard, Debit Card

Restaurant Special Features:

Brunch, People Watching, Business Dining, Lunch Spot, Group Dining, Bar Scene

Cuisine:

Seafood

What People Are Saying About Lure Fishbar

Featured Review

Josh Ozersky

Contributor

Beige banquettes, dark blue accents and a ribbed ceiling set a seafaring tone; round fixtures and copper accents further the cruise-ship vibe. The space draws a similarly showy crowd. The attractive staff looks good, but can be stretched too thin. It's a modern take on the old, big-time seafood house. Mom can have her shrimp cocktail and Dad can dig into a heavenly bowl of clam chowder, bearing tender whole clams and bits of bacon. Both can enjoy treats from the sushi bar or the surprisingly tasty chicken wings.

Editor's Tips

When to Go:
A limited menu is served between lunch and dinner, from 3pm to 5:30pm.
What to Drink:
Signature cocktails, including a sparkling peach Bellini topped with champagne, run about $12. Also look out for a spiked Arnold Palmer to go with your fried oysters.
The Extras:
Though it's a seafood house through and through, Lure serves a perfect simulacrum of an In-N-Out burger, and some of the best chicken wings in New York.
ambiance
100.0% positive
  1. The ambiance was great, music was spot on and the food was awesome.
  2. Amazing decor - a must see, excellent service and very tasty seafood.
  3. this place is beautiful, modern decor.
  4. Excellent food, service, ambiance
  5. the service was fine and the decor is nice.
  6. perfect location hidden deep down away from the millions,
  7. At around 5 bucks a pop, there's a whole delicious assortment of fun drinks like the watermelon margarita and tasty morsels like the mini lobster cakes.
  8. The decor was beautiful.
  9. The feeling of the place was fun and the server was amusing and knowledgeable.
  10. And the food and ambiance were wonderful.
dessert
83.33000183105469% positive
  1. We had an AMAZING meal from the Fevely chablis, osetra caviar deviled eggs, dill salmon tartare, the special squid ink tagliatelle seafood special and wahoo, to the yummy ice cream sandwiches, warm choc cake and the ice cream/espresso biscotti (forgot the
  2. the chocolate molten cake was fab, their fruit sorbet was also very good.
  3. It's all just average, whilst the desserts were just terrible and lazy.
  4. The yellowtail-jalapeno rolls, Salmon Tartar, California roll, crab cakes, crispy calamari (spicy!)
  5. At around 5 bucks a pop, there's a whole delicious assortment of fun drinks like the watermelon margarita and tasty morsels like the mini lobster cakes.
  6. Yummy, warm mixed berry crumble with vanilla ice cream for dessert and a round of drinks on the house!
drinks
80.7699966430664% positive
  1. At around 5 bucks a pop, there's a whole delicious assortment of fun drinks like the watermelon margarita and tasty morsels like the mini lobster cakes.
  2. We had great oysters, first rate sushi and some killer cocktails followed by a nice bottle of wine.
  3. Great food, overpriced wine
  4. Great cocktails, unbelievable raw bar, amazing sushi everything a girl could dream of.
  5. The food & drinks here are great, but the service is a deal breaker.
  6. Go for the cool interior, have a drink at the bar, then go eat somewhere else.
  7. The bar is a happening spot and the bartender was great at letting us sample the wine before pouring the whole glass.
  8. Great wine selection and fresh, fresh fish.
  9. We had an AMAZING meal from the Fevely chablis, osetra caviar deviled eggs, dill salmon tartare, the special squid ink tagliatelle seafood special and wahoo, to the yummy ice cream sandwiches, warm choc cake and the ice cream/espresso biscotti (forgot the
  10. The food isn't particularly good or inspired, and I was a little aghast that a place that calls themselves an oyster bar served me oysters that were barely shucked.
  11. And the weird eyed receptionist at the front (same one from before) saw me come in the second time, around 12 and she was talking with some guys , saw me ,looked at me and started talking again so when i motioned myself to the bar to order, she ran over s
  12. Happy Hours-5pm - 7pm at the bar section.
  13. Yummy, warm mixed berry crumble with vanilla ice cream for dessert and a round of drinks on the house!
food quality
81.11000061035156% positive
  1. the vino flows and the main fish dishes were extremely nice.
  2. had another nice meal at Lure today.
  3. We had an AMAZING meal from the Fevely chablis, osetra caviar deviled eggs, dill salmon tartare, the special squid ink tagliatelle seafood special and wahoo, to the yummy ice cream sandwiches, warm choc cake and the ice cream/espresso biscotti (forgot the
  4. Overall the food was good (but perhaps not very memorable), the service was great, and I will definitely come back if I'm in the area.
  5. friend took me here for my birthday recently, and the sushi was terrific.
  6. Overall the menu is an inventive mix of traditional seafood fare and sushi with a formidable steak au poivre (a Soho staple) thrown in for good measure.
  7. The yellowtail-jalapeno rolls, Salmon Tartar, California roll, crab cakes, crispy calamari (spicy!)
  8. Loved the Jalapeno Yellowtail sushi roll.
  9. i've been here a few times for happy hours and the food is great.
  10. We ate here the other night and the food is ok, but the so called "sommelier" (who I looked up and turns out has no credentials except jumping from one restaurant to another) was extremely rude and obviously had no idea what he was talking about.
  11. Amazing decor - a must see, excellent service and very tasty seafood.
  12. You get the cool vibe, great people watching and great food you expect in Soho without the attitude and without the outrageous prices.
  13. Great food, overpriced wine
  14. Great cocktails, unbelievable raw bar, amazing sushi everything a girl could dream of.
  15. Plus the food was delicious (yellowtail sashimi with green apple a highlight) and the space beautiful and well thought-out.
  16. Great wine selection and fresh, fresh fish.
  17. wouldn't recommend this place to anyone unless you're a tourist or don't mind spending a good amount of money for subpar food.
  18. The roll and sushi offerings were also excellent.
  19. We had great oysters, first rate sushi and some killer cocktails followed by a nice bottle of wine.
  20. trendy seafood restaurant in Soho is not someplace you typically bring babies but I did and had the best service ever.
  21. I've eaten here 3 or 4 times in the past - never had a bad meal.
  22. The interior design is beautiful and fitting without it being so cliched trendy that it overshadows the food.
  23. Although the rock shrimp tempura was good, it did taste a little seafoody.
  24. The food was slightly overpriced considering the portion sizes, but the preparation and taste is to die for.
  25. The food was actually quite good.
  26. In a nut shell: worst food, worst service and the worst general manager on earth: Is he High!
  27. The last time my group was here was the night of the unfortunate conflagration, so we had just ordered our food but had evacuated before we could enjoy our meal.
  28. Their menu was pretty standard- the salmon I hear was very good, I had the lobster roll - their bread is delicious!
  29. overall it was expensive and frustrating, i hate leaving an expensive meal hungry!
  30. The ambiance was great, music was spot on and the food was awesome.
  31. At around 5 bucks a pop, there's a whole delicious assortment of fun drinks like the watermelon margarita and tasty morsels like the mini lobster cakes.
  32. The food isn't particularly good or inspired, and I was a little aghast that a place that calls themselves an oyster bar served me oysters that were barely shucked.
  33. And the food and ambiance were wonderful.
  34. Great fish selection and oysters.
  35. The food is pricey but very tasty.
  36. the oysters were fresh and delicious.
  37. Everything we had was delicious.
  38. The food & drinks here are great, but the service is a deal breaker.
  39. Excellent food, service, ambiance
  40. especially loved the house roll of soft-shell crab.
  41. Great design, food, service and music!
  42. conversly the pizza place down the street was delicious, cheap, and filling.
  43. Yes, even the house salad was incredible.
  44. Great sushi!
  45. We then tried several apps, some suprisingly good sushi and some entrees which we all shared and raved about!
menu variety
100.0% positive
  1. Overall the menu is an inventive mix of traditional seafood fare and sushi with a formidable steak au poivre (a Soho staple) thrown in for good measure.
  2. Great fish selection and oysters.
  3. Great wine selection and fresh, fresh fish.
  4. Their menu was pretty standard- the salmon I hear was very good, I had the lobster roll - their bread is delicious!
  5. The service was very attentive and laidback and the music wasn't the standard loungy I hear everywhere variety.
  6. Crowd pleasing menu and scene makes this a great, great date place.
  7. the happy hours menu is great, you can't find $1 oyster anywhere in the city.
overall
66.66999816894531% positive
  1. Crowd pleasing menu and scene makes this a great, great date place.
  2. It was a great place to catch up with girlfriends.
  3. The food isn't particularly good or inspired, and I was a little aghast that a place that calls themselves an oyster bar served me oysters that were barely shucked.
return potential
100.0% positive
  1. Overall the food was good (but perhaps not very memorable), the service was great, and I will definitely come back if I'm in the area.
service
72.02000141143799% positive
  1. The waitress that served us was very helpful.
  2. All my friends (non-mothers) were also impressed w/their service.
  3. the service was fine and the decor is nice.
  4. Food is not bad, just dead average (think City Crab at SoHo prices) and service is ambivalent (except for the busboys).
  5. We had this awesome waiter, Timmy, who steered us in the right direction and made sure everyone had a wonderful time.
  6. The feeling of the place was fun and the server was amusing and knowledgeable.
  7. great staff but they rushed you after happy hours is over.
  8. However, the service was poor and the portions wouldn't satisfy anyone who isn't on a diet.
  9. Attentive, friendly service too.
  10. Amazing decor - a must see, excellent service and very tasty seafood.
  11. It was just a bad decision on the waiters part to even say that to us - poor timing.
  12. The review says it's not baby friendly, but when called, they said they were.
  13. We ate here the other night and the food is ok, but the so called "sommelier" (who I looked up and turns out has no credentials except jumping from one restaurant to another) was extremely rude and obviously had no idea what he was talking about.
  14. The hostess, waitress, and busboys were all friendly but not subservient or too saccarine-sweet.
  15. trendy seafood restaurant in Soho is not someplace you typically bring babies but I did and had the best service ever.
  16. In a nut shell: worst food, worst service and the worst general manager on earth: Is he High!
  17. Excellent food, service, ambiance
  18. The bar is a happening spot and the bartender was great at letting us sample the wine before pouring the whole glass.
  19. The food & drinks here are great, but the service is a deal breaker.
  20. Usually baby friendly means they have at least 1 high chair so I didn't have high expectations.
  21. Overall the food was good (but perhaps not very memorable), the service was great, and I will definitely come back if I'm in the area.
  22. The entire wait staff was wonderful.
  23. The service was very attentive and laidback and the music wasn't the standard loungy I hear everywhere variety.
  24. Great design, food, service and music!
  25. would still order it again :) The service was not superb, but hey, it's happy hour, what do you expect?
  26. You get the cool vibe, great people watching and great food you expect in Soho without the attitude and without the outrageous prices.
  27. And the weird eyed receptionist at the front (same one from before) saw me come in the second time, around 12 and she was talking with some guys , saw me ,looked at me and started talking again so when i motioned myself to the bar to order, she ran over s
  28. Rude staff, terrible service.
value
42.30999946594238% positive
  1. wouldn't recommend this place to anyone unless you're a tourist or don't mind spending a good amount of money for subpar food.
  2. am a huge fan of raw oysters and these were by far the best I have had in Manhattan.
  3. Just trying to push pricey bottles, and badmouthed his coworkers as he was doing it!
  4. The food was slightly overpriced considering the portion sizes, but the preparation and taste is to die for.
  5. conversly the pizza place down the street was delicious, cheap, and filling.
  6. At around 5 bucks a pop, there's a whole delicious assortment of fun drinks like the watermelon margarita and tasty morsels like the mini lobster cakes.
  7. Food is not bad, just dead average (think City Crab at SoHo prices) and service is ambivalent (except for the busboys).
  8. However, the service was poor and the portions wouldn't satisfy anyone who isn't on a diet.
  9. The food is pricey but very tasty.
  10. overall it was expensive and frustrating, i hate leaving an expensive meal hungry!
  11. You get the cool vibe, great people watching and great food you expect in Soho without the attitude and without the outrageous prices.
  12. Great food, overpriced wine
  13. " ...well anyway i came back a week later , and finally tried the lobster roll, which i had to wait for FOR-EVER , and it definately wasnt worth the wait-it was average, nothing"wow" and the chips were so deep fried and saggy that they were just wet from
wait time
100.0% positive
  1. resisted this place for a long time because I loved the restaurant that inhabited this space before it was LURE (loved those funky orange chairs).
3 Star Rating: Average

03/15/12

Food is Not Bad But Will Cost 2 Arms and 2 Legs

by Chubby Restaurant Goer

I used to come here all the time but it's just too expensive. I practically don't have any money left to pay the rent so I stop.

I wish I can come back because it's a nice vibe there, the interior is that of a yacht. And the food never disappoints but also does not impress either.

I also missed the old bartender there. Maybe I have more money again when she returns...

5 Star Rating: Highly Recommended

06/12/10

Absolutely delicious!

by ViennaD

Impeccable food and service! Yes, even the house salad was incredible. Very lively restaurant - not for a quiet conversation.

  • Pros: very well prepared food, excellent service
  • Cons: noisy
5 Star Rating: Highly Recommended

12/21/09

Delicious Food/Excellent Service

by arizona95

Let me preface this review by stating that I do not nor have I ever worked at Lure - I am simply a VERY satisfied customer.

I had wanted to go to Lure for a very long time and since I had a friend in from overseas decided to finally give it a try. We went for lunch and our experience from reception to dessert wine was exemplary. I am a huge fan of raw oysters and these were by far the best I have had in Manhattan. You do not have to order the most expensive item on the menu to be blown away - you should see what they do with their simple house salad.

As for the service you couldn't ask for a more personable experience - from the host to chef I rarely have felt more welcome.

I urge anyone on the fence to give Lure a try as I am quite sure you will not be disappointed.

Buon appetit!

  • Pros: Raw Bar/Salads/SERVICE
1 Star Rating: Poor

12/04/09

Simly the Worst!

by Gourmet NY

I really cannot even express what happened at that place... In a nut shell: worst food, worst service and the worst general manager on earth: Is he High!!!

Avoid like the plague!

  • Pros: Nothing
  • Cons: The General Manager
5 Star Rating: Highly Recommended

10/08/09

Best Place in Soho

by TrishTheDish

I lived in Soho for years and this place is the best. I went a few months ago for my 40th Birthday and the manager, the chef and the entire staff treated my friends and I like we we're A-list celebs. Great cocktails, unbelievable raw bar, amazing sushi everything a girl could dream of. I was away all summer and when I went back in the chef not only remembered me but was generally mad that I hadn't come in to see him for 3 months. That's how personal the service is. You get the cool vibe, great people watching and great food you expect in Soho without the attitude and without the outrageous prices.

  • Pros: Great food, great service, great vibe.

The Details on Lure Fishbar

Place Categories:

  • great food
  • great wtheir service
  • beautiful decor
  • recommend fried oysters
  • great first rate sushi
  • worst service
  • beautiful interior design
  • great happy hour
  • all friendly waitress
  • bad meal
  • fantastic dining experience
  • great happy hours menu
  • all friendly busboys
  • all friendly hostess
  • favorite spot
  • not recommend place
  • not friendly baby
  • great entire wait staff
  • cool interior
  • great killer cocktails
  • pricey bottle
  • wonderful evening
  • great date place
  • fresh fish
  • amusing server

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