(212) 431-7676
142 Mercer St
(Prince Street)
New York,
NY
10012
40.7247
-73.9985
Neighborhoods: Downtown, SoHo
Hours:
Mon-Thu 11:30am-11pm
Fri 11:30am-12am
Sat 11:30am-3pm, 5pm-12am
Sun 11:30am-3:30pm, 4pm-10pm
Price:
$$$$
Parking:
Street
Lure Fish Bar
What People Are Saying About Lure Fishbar
The Editor

Josh Ozersky
Citysearch
Beige banquettes, dark blue accents and a ribbed ceiling set a seafaring tone; round fixtures and copper accents further the cruise-ship vibe. The space draws a similarly showy crowd. The attractive staff looks good, but can be stretched too thin. It's a modern take on the old, big-time seafood house. Mom can have her shrimp cocktail and Dad can dig into a heavenly bowl of clam chowder, bearing tender whole clams and bits of bacon. Both can enjoy treats from the sushi bar or the surprisingly tasty chicken wings.
Best Place in Soho
by TrishTheDish
I lived in Soho for years and this place is the best. I went a few months ago for my 40th Birthday and the manager, the chef and the entire staff treated my friends and I like we we're A-list celebs. Great cocktails, unbelievable raw bar, amazing sushi everything a girl could dream of. I was away all summer and when I went back in the chef not only remembered me but was generally mad that I hadn't come in to see him for 3 months. That's how personal the service is. You get the cool vibe, great people watching and great food you expect in Soho without the attitude and without the outrageous prices.
- Pros: Great food, great service, great vibe.
nothing special plus a whole bunch of attitude
by randeL007
my experience was bad........B A D. I love lobster rolls so i was going around a few places in the city that supposedly serve good lobster rolls...anyway i call the bar and ask for help getting there at about 11:10AM and the lady on the phone asks me "where are you" i say, "one block away"..."ok so just head north two blocks", so i show up around 11:15 and she literally looks surprised to see me as if we werent just on the phone and i ask to order and she says were not gonna get set up now , but at 11:30 and i am mad cause im thiking, greatt i gotta go meet someone in half and hour and i came here for nothing, so i ask her, "then why didnt you tell me this when i was on the phone with you" and she goes "do i look like a psychic to you? no, so either you can wait or leave" ...well anyway i came back a week later , and finally tried the lobster roll, which i had to wait for FOR-EVER , and it definately wasnt worth the wait-it was average, nothing"wow" and the chips were so deep fried and saggy that they were just wet from that oil so no i dont recommend this place.
And the weird eyed receptionist at the front (same one from before) saw me come in the second time, around 12 and she was talking with some guys , saw me ,looked at me and started talking again so when i motioned myself to the bar to order, she ran over saying "umm excusee me can i help you" as if i was lost- hellooo wheres the customer service people want? and who does she think she is?
- Pros: decor,lobster roll
- Cons: unattentive and carefree staff
fantastic
by speakyourmind
come for the fish nothing else, added the rancheros as my wife was most upset and now eating fish on the back of them. every cloud and silver lining comes to mind.
perfect location hidden deep down away from the millions,
a real gem and a lifesaver from endless shopping.
prefer the bar than the restuarant and excellent staff always make you feel welcome
- Pros: too many to mention
- Cons: huevos rancheros bland
The Details on Lure Fishbar
When to Go:
A limited menu is served between lunch and dinner, from 3pm to 5:30pm.
What to Drink:
Signature cocktails, including a sparkling peach Bellini topped with champagne, run about $12. Also look out for a spiked Arnold Palmer to go with your fried oysters.
The Extras:
Though it's a seafood house through and through, Lure serves a perfect simulacrum of an In-N-Out burger, and some of the best chicken wings in New York.
Category:
Payment Methods:
American Express, Visa, MasterCard, Debit Card
Restaurant Special Features:
Brunch, People Watching, Lunch Spot, Business Dining, Group Dining, Bar Scene









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