(212) 431-7676
142 Mercer St
(Prince Street)
New York,
NY
10012
40.7247
-73.9985
Neighborhoods: SoHo, Downtown
Hours:
Mon-Thu 11:30am-11pm
Fri 11:30am-12am
Sat 11:30am-3pm, 5pm-12am
Sun 11:30am-3:30pm, 4pm-10pm
Price:
$$$$
Parking:
Street
Lure Fish Bar
Last updated 11.20.09
What People Are Saying About Lure Fishbar
The Editor

Josh Ozersky
Citysearch
Beige banquettes, dark blue accents and a ribbed ceiling set a seafaring tone; round fixtures and copper accents further the cruise-ship vibe. The space draws a similarly showy crowd. The attractive staff looks good, but can be stretched too thin. It's a modern take on the old, big-time seafood house. Mom can have her shrimp cocktail and Dad can dig into a heavenly bowl of clam chowder, bearing tender whole clams and bits of bacon. Both can enjoy treats from the sushi bar or the surprisingly tasty chicken wings.
Delicious Food/Excellent Service
by arizona95 at Citysearch
Let me preface this review by stating that I do not nor have I ever worked at Lure - I am simply a VERY satisfied customer.
I had wanted to go to Lure for a very long time and since I had a friend in from overseas decided to finally give it a try. We went for lunch and our experience from reception to dessert wine was exemplary. I am a huge fan of raw oysters and these were by far the best I have had in Manhattan. You do not have to order the most expensive item on the menu to be blown away - you should see what they do with their simple house salad.
As for the service you couldn't ask for a more personable experience - from the host to chef I rarely have felt more welcome.
I urge anyone on the fence to give Lure a try as I am quite sure you will not be disappointed.
Buon appetit!
- Pros: Raw Bar/Salads/SERVICE
Simly the Worst!
by Gourmet NY at Citysearch
I really cannot even express what happened at that place... In a nut shell: worst food, worst service and the worst general manager on earth: Is he High!!!
Avoid like the plague!
- Pros: Nothing
- Cons: The General Manager
Best Place in Soho
by TrishTheDish at Citysearch
I lived in Soho for years and this place is the best. I went a few months ago for my 40th Birthday and the manager, the chef and the entire staff treated my friends and I like we we're A-list celebs. Great cocktails, unbelievable raw bar, amazing sushi everything a girl could dream of. I was away all summer and when I went back in the chef not only remembered me but was generally mad that I hadn't come in to see him for 3 months. That's how personal the service is. You get the cool vibe, great people watching and great food you expect in Soho without the attitude and without the outrageous prices.
- Pros: Great food, great service, great vibe.
The Details on Lure Fishbar
When to Go:
A limited menu is served between lunch and dinner, from 3pm to 5:30pm.
What to Drink:
Signature cocktails, including a sparkling peach Bellini topped with champagne, run about $12. Also look out for a spiked Arnold Palmer to go with your fried oysters.
The Extras:
Though it's a seafood house through and through, Lure serves a perfect simulacrum of an In-N-Out burger, and some of the best chicken wings in New York.
Category:
Payment Methods:
American Express, Visa, MasterCard, Debit Card
Restaurant Special Features:
Brunch, People Watching, Lunch Spot, Business Dining, Group Dining, Bar Scene










