Discovery Wines

(212) 674-7833

10 Avenue A (nr. Houston St.)
New York, NY 10009 40.72254 -73.98609

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Neighborhoods: Alphabet City, East Village, Downtown

Hours:

Mon- Sat 11am-10pm

Sun 2pm-9pm

Last updated 8.28.11

Category:

Wine Stores, Liquor Stores

Payment Methods:

American Express, Visa, MasterCard

What People Are Saying About Discovery Wines

Featured Review

Contributor

Contributor

Customers can browse 3,400-square-feet of wine and spirits from around the globe and search for wines at touch-screen information kiosks.

ambiance
100.0% positive
  1. “Yes the store is really pretty (see also: empty) and yes the computer thingies fun to gaze at if you're bored, but sorry, that doesn't make up for stupidly inflated prices on what is, at best, a very mediocre selection of wines.”
drinks
93.75% positive
  1. “Ridiculously nice staff and amazingly selected wine.”
  2. “Also, they are the nicest, most helpful and knowledge wine connaiseurs I have ever met.”
  3. “The store has a wide variety of wines at reasonable prices, and a very friendly staff (and clever bar code reader kiosks which describe all the bottles in the store) to help you pick the perfect bottle or case.”
  4. “The staff, especially Scott, could not have been more helpful in helping me select great wines and vodka for the occasion!”
  5. “If you are uncomfortable, intimidated, or just plain irritated by pretentious wine snobs then this is the store for you.”
  6. “Discovered this gem at a recent private wine tasting.”
  7. “Most of the wine is under $20, although, if you are one of those people that like to spend a lot of money for a good bottle of wine, they have plenty to make you happy.”
  8. “Great wine to start!”
  9. “Great wines, great prices, great staff.”
  10. “Great space with wine tasting area at the side.”
  11. “You probably don't know know what good wine tastes like anyway so this is the place to visit so you can fake it!”
  12. “Yes the store is really pretty (see also: empty) and yes the computer thingies fun to gaze at if you're bored, but sorry, that doesn't make up for stupidly inflated prices on what is, at best, a very mediocre selection of wines.”
  13. “Get to know the staff and you will have the perfect neighborhood wine store.”
  14. “Fabulous wine shop which is not stuffy, has great selection and price range with very knowledgeable people who help you find exactly what you are looking for.”
  15. “Best wine store in the EV and LES!”
  16. “For someone who is a cheap lush like me, the fact that they have a great selection of 15 - 20 dollar wines that are actually really interesting and delicious is an amazing find in NY.”
food quality
100.0% positive
  1. “Not only is it well organized but it has unreal computer technology that recommends each bottle with appropriate food!”
  2. “For someone who is a cheap lush like me, the fact that they have a great selection of 15 - 20 dollar wines that are actually really interesting and delicious is an amazing find in NY.”
menu variety
100.0% positive
  1. “The store has a wide variety of wines at reasonable prices, and a very friendly staff (and clever bar code reader kiosks which describe all the bottles in the store) to help you pick the perfect bottle or case.”
  2. “Yes the store is really pretty (see also: empty) and yes the computer thingies fun to gaze at if you're bored, but sorry, that doesn't make up for stupidly inflated prices on what is, at best, a very mediocre selection of wines.”
  3. “For someone who is a cheap lush like me, the fact that they have a great selection of 15 - 20 dollar wines that are actually really interesting and delicious is an amazing find in NY.”
  4. “Fabulous wine shop which is not stuffy, has great selection and price range with very knowledgeable people who help you find exactly what you are looking for.”
overall
100.0% positive
  1. “You probably don't know know what good wine tastes like anyway so this is the place to visit so you can fake it!”
service
92.30999946594238% positive
  1. “Always empty as I don' t like to feel like I'm the only one in the store but when I am again I get no service.”
  2. “Most of the wine is under $20, although, if you are one of those people that like to spend a lot of money for a good bottle of wine, they have plenty to make you happy.”
  3. “Their staff is also really knowledgeable and friendly.”
  4. “Great wines, great prices, great staff.”
  5. “Friendly and helpful staff.”
  6. “However, if you arent a big fan of speaking to people, you dont have to.”
  7. “Better service and knowledge (oooh, who doesn't like the scanner?”
  8. “Ridiculously nice staff and amazingly selected wine.”
  9. “It's not a bad place - don't get me wrong - and the sales staff are indeed very friendly and helpful, but I just can't figure out why all these people are so obsessed with this store.”
  10. “The staff, especially Scott, could not have been more helpful in helping me select great wines and vodka for the occasion!”
  11. “The store has a wide variety of wines at reasonable prices, and a very friendly staff (and clever bar code reader kiosks which describe all the bottles in the store) to help you pick the perfect bottle or case.”
  12. “Get to know the staff and you will have the perfect neighborhood wine store.”
  13. “Fabulous wine shop which is not stuffy, has great selection and price range with very knowledgeable people who help you find exactly what you are looking for.”
value
100.0% positive
  1. “Great wines, great prices, great staff.”
  2. “Yes the store is really pretty (see also: empty) and yes the computer thingies fun to gaze at if you're bored, but sorry, that doesn't make up for stupidly inflated prices on what is, at best, a very mediocre selection of wines.”
  3. “For someone who is a cheap lush like me, the fact that they have a great selection of 15 - 20 dollar wines that are actually really interesting and delicious is an amazing find in NY.”
  4. “Most of the wine is under $20, although, if you are one of those people that like to spend a lot of money for a good bottle of wine, they have plenty to make you happy.”
  5. “The store has a wide variety of wines at reasonable prices, and a very friendly staff (and clever bar code reader kiosks which describe all the bottles in the store) to help you pick the perfect bottle or case.”
  6. “Fabulous wine shop which is not stuffy, has great selection and price range with very knowledgeable people who help you find exactly what you are looking for.”
  7. “LES/E.Village that sells great bottles of vino - and at reasonable prices.”
wait time
0.0% positive
  1. “I've been really perplexed on how such a mediocre store can have such a long list of glowing reviews.”
5 Star Rating: Highly Recommended

08/04/08

Best! Thiing! Ever!

by boedicea at Citysearch

I never bother writing reviews for anything. But this wine store....is by far the best thing i could have wished for in this neighborhood. Ridiculously nice staff and amazingly selected wine. For someone who is a cheap lush like me, the fact that they have a great selection of 15 - 20 dollar wines that are actually really interesting and delicious is an amazing find in NY. May they live forever!

5 Star Rating: Highly Recommended

08/03/07

Best wine store in the EV and LES!!

by scottpeter at Citysearch

I don't get these reviews! Discovery has both a large selection and a GREAT selection. And the staff has never led me wrong, whatever I wanted to spend. Get to know the staff and you will have the perfect neighborhood wine store. And, they're open on Sunday!

  • Pros: Customer service, quality of wine
3 Star Rating: Average

12/09/06

Where the beef? Or Bordeaux, or burgundy?

by rittercros at Citysearch

It's the holiday season and I need to buy gifts. My friends, well at least my wine geek friends and parents, will really appreciate some fine wines and spiirits.

I stopped in to discovery and thought such an attractive store might be the perfect spot for one stop shopping. Unfoprtunately I was mistaken. The selection is just ok, some of the esoteric stuff was appealing but not cheap. In fact the entire inventory seems to be a touch expensive.

If you are looking for the esoteric be prepared. While the staff was there, they did acknowledge my presence on this earth, they were not to be found when i really needed them and when I finally tracked down someone the advise i got was less than helpful. Well no in fact it was perfectly helpful, it was to try the wine to see if I like it. Yeah that's what one has to do if you can't find a good salesperson.

I'll give Discovery another chance after the holidays but they really need to work on a few things before they'll get me to spend any money there.

1 Star Rating: Poor

12/09/06

Just figured out why this store has such a high rating....

by ms_hayley at Citysearch

I've been really perplexed on how such a mediocre store can have such a long list of glowing reviews...then it finally dawned on me - ALL of these glowing reviews were written by the folks that run the place! Check the date - all on the same day, right around the time these guys open. (Yes, I'm bored tonight, and yes I'm googling this stuff just to be irritating.) Anyway, it all makes so much more sense to me now. I can finally sleep.

Here's my original review from a few days ago, if anyone cares. Kudos to these guys for the enthusiastic self-promotion though! Wooo, way to take advantage of the objective forum of reviews that is Citysearch!

___

Yes the store is really pretty (see also: empty) and yes the computer thingies fun to gaze at if you're bored, but sorry, that doesn't make up for stupidly inflated prices on what is, at best, a very mediocre selection of wines. I'm just not sure who they're selling wine to - surely not the people looking for a $5 of wine to have with pizza, and certainly not anyone who actually knows their wines (their high-end selection is pretty laughable).

It's not a bad place - don't get me wrong - and the sales staff are indeed very friendly and helpful, but I just can't figure out why all these people are so obsessed with this store.

  • Pros: Peaceful, zen-like shopping experience since you're likely the only one shopping there...
  • Cons: Prices, selection, value
5 Star Rating: Highly Recommended

04/05/05

Great Experience

by wphiggins at Citysearch

If you are uncomfortable, intimidated, or just plain irritated by pretentious wine snobs then this is the store for you. The store is staffed by knowledgeable, approachable, professionals that can help you find exactly what you are looking for. All of the wine in the store was hand selected for quality and price by the people working at the store. Most of the wine is under $20, although, if you are one of those people that like to spend a lot of money for a good bottle of wine, they have plenty to make you happy. Their infectious enthusiasm for wine really made the experience fun (ask for Scott Reiner). However, if you arent a big fan of speaking to people, you dont have to. The store has numerous touch screen kiosks that provide you with information on each wine by scanning the bar codes on the bottles.

  • Pros: Service, Price, Fun
  • Cons: None

The Details on Discovery Wines

Place Categories:

  • helpful sales staff
  • great selected wine
  • fabulous place
  • great bottle
  • reasonable prices
  • like good wine tastes
  • really interesting dollar wines
  • really pretty neighborhood wine store
  • great space
  • absolutely recommend discovery wines
  • mediocre store
  • knowledgeable professionals
  • gem tasting
  • big grapes
  • big fan
  • great vodka
  • not good salesperson
  • pretentious wine snobs
  • like t
  • lush someone
  • perfect spot
  • big small dollars
  • most helpful nicest
  • very knowledgeable people
  • not like scanner
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