Koi - New York

(212) 921-3330

40 W 40th St (Cross Streets 5th and 6th Avenues)
New York, NY 10018 40.7529 -73.9837

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Neighborhoods: Midtown South Central, Midtown

koirestaurant.com/

Hours:

BREAKFAST Daily: 7:00am-11:00am LUNCH Mon-Fri: 12:00pm-2:30pm DINNER: Mon-Wed: 5:30pm-11:00pm Thu-Sat: 5:30pm-12:00am Sunday: 6:00pm-10:00pm

Price:

$$$$

Last updated 9.12.11

Category:

Restaurants

Payment Methods:

American Express, Visa, Discover, Diners Club, MasterCard

Restaurant Special Features:

Breakfast, Hotel Restaurants, People Watching, Business Dining, Group Dining, Dine At The Bar, Bar Scene

Cuisine:

Japanese, Asian, Sushi

What People Are Saying About Koi - New York

Featured Review

Kathleen Squires

Contributor

The Scene – A giant white fishnet lines the walls and ceiling, tethering in fashionable socialites to this dark, sexy pond. Comfy beige banquettes, bamboo plants and mod chandeliers accentuate a stylish spot so favored by the voguerati that you can forget about booking a table during Fashion Week. – – The Food – The more exciting, fusiony items shine over the standard sushi. Dishes like carpaccio-thin hamachi, smartly marinated in salty soy, sharp wasabi, citrusy yuzu and an earthy hint of truffle oil, reminds diners that this is more than an afterparty. And the celeb…

Editor's Tips

Know Before You Go:
For pre or post-dinner drinks, don't miss the Bryant Park Hotel's terrific, subterranean Cellar Bar.
ambiance
90.90999603271484% positive
  1. Great spot, location, decor, drinks, food and excellent staff from the door to waiters.
  2. --> the creamy rock shrimp tempura was brilliant, the roasted duck was absolutely amazing (i don't normally eat duck, but this is sooooo good!), the sushi/sashimi was so fresh, and the service was perfect -- friendly, not on our backs every 2 seconds but
  3. girls out for fun--great decor, delicious food raving about the rock shrimp.
  4. The only problem with the seating is that one person gets a nice view of the door leading to the kitchen and the other gets a view of the room.
  5. The food was outstanding and the decor was great.
  6. There's nothing fun about having a moderately expensive meal that is such a dissapointing experience.
  7. The atmosphere was fun.
  8. The whole ambience was great; the music, lighting, interior decorating, & of course the food was great.
  9. Loved this place it has a romantic feel and great asian cuisine.
  10. Great atmosphere, amazing food, and wonderfull service.
  11. it was too far from the ambience of the entire restaurant - and the place was not even full from the time we arrived until we left.
dessert
100.0% positive
  1. highly recommend the salmon sushi and the brownie with vanilla ice cream for dessert.
  2. The Crab roll and tuna tartare were unbelievable and the dessert sampler was a perfect tasting and the perfect size for sharing.
drinks
75.0% positive
  1. my wife & i were first introduced to Koi in LA by good friends of ours where the 4 of us had a fantastic time eating great food, drinking tasty wine and being merry.
  2. made some terrible tasting drinks.
  3. Mediocre wine list.
  4. The place might look nice, but you are going to be looking at it for a long time with no drinks, no food and especially no service.
  5. We had this great server from germany who knew everything on the menu and matched a great $200 bottle of wine.
  6. Great spot, location, decor, drinks, food and excellent staff from the door to waiters.
  7. cool place downstairs at cellar bar too.
  8. The special drinks were amazing; i tried the raspberry mojito and loved it!
food quality
90.52000045776367% positive
  1. The dragon roll didn't have any avocado, the baked crab roll was a little bland (prob would have bene better with a bit of hot sauce) and the spicy tuna roll was pretty good but, not mind-blowing.
  2. Great spot, location, decor, drinks, food and excellent staff from the door to waiters.
  3. There's nothing fun about having a moderately expensive meal that is such a dissapointing experience.
  4. The chefs take their time to prepare the fish and I saw many great dishes being made.
  5. girls out for fun--great decor, delicious food raving about the rock shrimp.
  6. would still highly recommend Koi it but be prepared to spend a lot for good food but to either be hungry or poor when its all done.
  7. The Cod entree was very good but, my favorite thing ordered was the seafood miso soup.
  8. Although the food was good (try the lobster salad), service was a bit rushed.
  9. Portions are on the small side for the price though, but overall the food is excellent.
  10. Great atmosphere, amazing food, and wonderfull service.
  11. The crispy rice with spicy tuna was fantastic.
  12. What was that weird mushy pink gooey ground up sushi stuff they seemed to pile on everything?
  13. Food was good, tasty and slightly different from the norm.
  14. food.
  15. The service was top notch and the food was just as great!
  16. However, the food wasn't as good as I had hoped it would be.
  17. Beyond being a total cutie, my server made excellent reccomendations, and the timing out of the dishes my table shared was just perfect.
  18. The place might look nice, but you are going to be looking at it for a long time with no drinks, no food and especially no service.
  19. The food was amazing, and while some portions may have been small, the quality was there.
  20. have been traveling around like a mad woman trying to find the best sushi- and you know what?
  21. Do not let the staff bully you when you order, as the food comes out really fast.
  22. The sushi was very creative; the rolls are large and full of taste.
  23. think this place would have closed in a week if it wasn't for the 'crispy rice', which I actually heard from a friend who lives in L.A. is something the chef at Koi didn't even create.
  24. The portions were tiny, the service was bad and the wait for the dishes was too long.
  25. highly recommend the salmon sushi and the brownie with vanilla ice cream for dessert.
  26. loved the crispy rice among other dishes.
  27. If you are a big fan of Koi in LA like I am, DO NOT expect for the food to taste the same in this NY chain.
  28. The food was outstanding and the service was much better than I expected.
  29. I'm a person who loves good food; thus really enjoying a 'night out' for dinner.
  30. the food is great.
  31. Above average customer service and wonderful sushi and saki.
  32. The whole ambience was great; the music, lighting, interior decorating, & of course the food was great.
  33. Like everyone says, you must try the crispy rice and the miso bronzed black cod.
  34. upon returning to newyork the 2 of us decided to visit NY's Koi to see if the food was on par to its big brother on the westcoast.
  35. Our waitress was attentive, when she came over to start introducing herself and the specialty dishes, she looked as if she was an actress on stage doing monologue, it was impressive however.
  36. The food is consitent from LA which is great, because i know i won't be surprised with something unexpected and weird.
  37. The sushi rolls were tasty but nothing to die for and the black cod was delicious.
  38. my wife & i were first introduced to Koi in LA by good friends of ours where the 4 of us had a fantastic time eating great food, drinking tasty wine and being merry.
  39. The food was outstanding and the decor was great.
  40. The food was really good.
  41. went to Koi for the first time in L.A. and the food was excellent and I got to do some star scoping, but the whole place was a bit much.
  42. Loved this place it has a romantic feel and great asian cuisine.
  43. went to Koi for Valentine's Day and the food was great!
  44. The food was great!
  45. The waiter was helpful, the sushi average, but the entres were mouthwatering.
  46. If you want decent Japanese food go to Sushi Yasuda.
  47. The food is nice but not good enough to make up for the lackluster crowd and the slightly amatuer service.
  48. Service was fine and the food was as good as everyone said it would be.
  49. The food overall was very good.
  50. Our group of 6 went expecting the excellentce at Koi in LA but were severely disappointed with the 1.5 hour wait to be seated, rude and disrespectful staff, somber and depressing setting, mediocre food and exorbitant price.
  51. Though the food is good you are still left with a bad taste in your mouth due to the prices.
  52. Absolutely fantastic sushi!
  53. We loved our meal but were so hungry even after each having an app and entree we felt a little jipped.
  54. Koi was really beautiful with high ceilings and dramatic lighting, it was more spacious than normal sushi places, even though the music was loud and totally non-oriental.
  55. If you want great sushi in midtown, check this place out.
  56. Wonderful food
  57. --> the creamy rock shrimp tempura was brilliant, the roasted duck was absolutely amazing (i don't normally eat duck, but this is sooooo good!), the sushi/sashimi was so fresh, and the service was perfect -- friendly, not on our backs every 2 seconds but
  58. house of crispy rice
menu variety
100.0% positive
  1. :) As much as i love the dinner menu, their lunch menu is just as great.
  2. Can't wait to go back with a big group and try out more of the menu!
  3. We had this great server from germany who knew everything on the menu and matched a great $200 bottle of wine.
  4. Good variety of people, I think this place down to every detail was excellent.
overall
100.0% positive
  1. hard to work a buzz with the server taking so long between every round, but worth trying the signature african rum cocktail and happily surprised they had our favorite white - sancerre by the glass at this japanese restaurant.
  2. If you want great sushi in midtown, check this place out.
return potential
100.0% positive
  1. Can't wait to go back with a big group and try out more of the menu!
service
85.71000099182129% positive
  1. Staff was friendly and accommodating.
  2. The place is beautiful, but it was filled with mid-class people who couldn't afford to be there.
  3. The waiter was helpful, the sushi average, but the entres were mouthwatering.
  4. Do not let the staff bully you when you order, as the food comes out really fast.
  5. The service was attentive even though the waiter seemed a bit stuffy and not very welcoming.
  6. Beyond being a total cutie, my server made excellent reccomendations, and the timing out of the dishes my table shared was just perfect.
  7. Above average customer service and wonderful sushi and saki.
  8. Good variety of people, I think this place down to every detail was excellent.
  9. We had this great server from germany who knew everything on the menu and matched a great $200 bottle of wine.
  10. We are not very big on complaining or making other people uncomfortable.
  11. It gets a bit noisy there, but that just shows you how much people love the place and frequent there.
  12. The waitress was friendly and attentive.
  13. The service was impeccable.
  14. hard to work a buzz with the server taking so long between every round, but worth trying the signature african rum cocktail and happily surprised they had our favorite white - sancerre by the glass at this japanese restaurant.
  15. She works for the Koi in LA but this place was trendy, busy, and there were so many beautiful people.
  16. Although the food was good (try the lobster salad), service was a bit rushed.
  17. little loud, but lots of good people watching.
  18. The portions were tiny, the service was bad and the wait for the dishes was too long.
  19. --> the creamy rock shrimp tempura was brilliant, the roasted duck was absolutely amazing (i don't normally eat duck, but this is sooooo good!), the sushi/sashimi was so fresh, and the service was perfect -- friendly, not on our backs every 2 seconds but
  20. beautiful setting, arrogant doorpeople and bartender
  21. The service was very good and attentive.
  22. The place might look nice, but you are going to be looking at it for a long time with no drinks, no food and especially no service.
  23. The service was top notch and the food was just as great!
  24. Seated promptly & service was great
  25. basically, this situation was so bad that I'm actually taking the time to write a review and to give the general manager a call.
  26. Our group of 6 went expecting the excellentce at Koi in LA but were severely disappointed with the 1.5 hour wait to be seated, rude and disrespectful staff, somber and depressing setting, mediocre food and exorbitant price.
  27. All the pretty people from one table to the next.
  28. The service was great.
  29. The hostess was friendly and the waiter was extremely helpful.
  30. The food is nice but not good enough to make up for the lackluster crowd and the slightly amatuer service.
  31. My waiter whose name I forget, think accent is French, was awesome.
  32. The food was outstanding and the service was much better than I expected.
  33. Great atmosphere, amazing food, and wonderfull service.
  34. The staff was very friendly, especially our waiter.
  35. Our waitress was attentive, when she came over to start introducing herself and the specialty dishes, she looked as if she was an actress on stage doing monologue, it was impressive however.
  36. The fine-dining experience was tossed in the trash by the snooty waitress and her 'You're so lucky to be dining here' attitude.
  37. Great spot, location, decor, drinks, food and excellent staff from the door to waiters.
  38. Make sure you make reservations and DO NOT, I repeat, DO NOT get anything the waiters recommend.
  39. great service and everyone was friendly.
  40. The service was friendly and fast.
  41. THe room was beautiful, as were the people.
  42. But the hostest was horribly rude.
value
46.14999771118164% positive
  1. This place is pricey, but worth every penny, I would recommend it to anyone.
  2. You step into this huge restaurant with cathedral ceilings and are seating promptly with no wait.
  3. The place is way overpriced.
  4. The food was amazing, and while some portions may have been small, the quality was there.
  5. There's nothing fun about having a moderately expensive meal that is such a dissapointing experience.
  6. We were pleasantly surprised that the usually overpriced fruity martinis were actually affordable and very large so we only needed one round.
  7. Portions are on the small side for the price though, but overall the food is excellent.
  8. The portions were tiny, the service was bad and the wait for the dishes was too long.
  9. Though the food is good you are still left with a bad taste in your mouth due to the prices.
  10. hard to work a buzz with the server taking so long between every round, but worth trying the signature african rum cocktail and happily surprised they had our favorite white - sancerre by the glass at this japanese restaurant.
  11. Was certainly not worth $14 and really didn't have any great taste to it.
  12. Our group of 6 went expecting the excellentce at Koi in LA but were severely disappointed with the 1.5 hour wait to be seated, rude and disrespectful staff, somber and depressing setting, mediocre food and exorbitant price.
  13. The bill was expensive but worth every penny.
wait time
66.66999816894531% positive
  1. hard to work a buzz with the server taking so long between every round, but worth trying the signature african rum cocktail and happily surprised they had our favorite white - sancerre by the glass at this japanese restaurant.
  2. The place might look nice, but you are going to be looking at it for a long time with no drinks, no food and especially no service.
  3. The portions were tiny, the service was bad and the wait for the dishes was too long.
3 Star Rating: Average

03/16/11

Hit or miss

by powderpuff

I went here Valentines Day weekend. We were with a few couples so we ordered a lot of dishes and went family style. Some things were great (crispy rice, rock shrimp). Others, not so much (Special Steak entree with three different cuts).

The decor is nice, but the bar is tiny.

5 Star Rating: Highly Recommended

02/15/10

Tasty Food!

by Alicous

I went to Koi for Valentine's Day and the food was great! We got sitted within 15 minutes. The service was friendly and fast. I had a lobster w/cream sauce appetizer which was very taste and the black cod entree was a must have! The abience is relaxed and trendy. Overall, I was completely satisfied with my experience and will be returning for the black cod!

  • Pros: Food, Ambiance, Quick and friendly service
  • Cons: Pricey
5 Star Rating: Highly Recommended

11/05/09

PERFECTION

by MadisonSid

Best food I ever had. The black cod and short ribs were to die for. The rock shrimp that everyone raves about lived up to every expectation and the sushi was super fresh and tasty.

The portion size was perfect as I hate leaving a restaurant feeling ill from the oversized abundance most places tend to fill you up with.

The staff were friendly and our waiter was great. We even met the Chef and he was wonderful not to mention easy on the eyes!!

  • Pros: Food and The Chef
  • Cons: None
5 Star Rating: Highly Recommended

07/06/09

Best Sushi Ever

by 1234jg

Absolutely fantastic sushi! I came here for dinner with an old friend who frequents this establishment a few times a week. He did all the ordering and my god, it was spot on. The crispy rice with spicy tuna was fantastic. The drinks here were fabulous as well. Very packed place, which is a good sign. Atmosphere was a great vibe. If you want great sushi in midtown, check this place out.

  • Pros: Sushi
3 Star Rating: Average

12/28/08

Does not live up to all the hype

by MikeyZ22

I have dined at many of the fine Japanese restaurants in NYC and just tried Koi for the first time last night and was not impressed.

Service

Seated promptly & service was great

Food

Extremely small portions (not worth the money)

Albacore with cruncy red onions was about 3 thinly slices pieces of fish with a mound of fried onlions on top. Was certainly not worth $14 and really didn't have any great taste to it.

Server recommended the Crispy Rice as an appetizer which he said was a favorite. It was 5 rectangles of deeply fried white rice with spicy tuna plopped on top. It was very oily and when you bit into it, there really wasn't any crunch. The pieces of fried rice kind of stuck to your teeth and inside of your mouth. It was definitely not worth it for $16 and did not start off the meal right.

The sushi rolls were tasty but nothing to die for and the black cod was delicious.

Wine

About 15 bottles to choose from with the starting price around $42 which is a little over priced

Ambiance

Large room nicely decorated with loud music. Our table was upstairs in the back. The only problem with the seating is that one person gets a nice view of the door leading to the kitchen and the other gets a view of the room.

Comparison

Compared to other restaurants such as Sushi Samba, Nobu, Matsuri, Haru & Momoya etc I would rank Koi last and do not think I will return there again or recommend it to others.

  • Pros: Ambiance
  • Cons: Quality of food not on par with other pricey Japnese Restaurants in NYC. Not worth the money!

The Details on Koi - New York

Place Categories:

  • good food
  • great place
  • great service
  • crispy rice
  • fantastic salmon sushi
  • great experience
  • rude staff
  • attentive waitress
  • beautiful much people
  • helpful waiter
  • favorite restaurant
  • terrible service
  • great decor
  • rude setting
  • great server
  • bad taste
  • moderately expensive meal
  • fun atmosphere
  • delicious miso black cod
  • like koi
  • expensive penny
  • rude exorbitant price
  • beautiful space
  • mediocre food
  • wonderful saki

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