(212) 366-1010

50 Madison Ave. (E 26th Street)
New York, NY 10010 40.74283 -73.98656

Get Map & Directions »

Neighborhoods: Midtown South Central, Midtown

http://www.1010optics.net

Hours:

Sun. 12noon- 5:30pm

Mon. 10am-7pm

Tues. 10am-7pm

Wed. 10am-7pm

Thurs. 10am-7pm

Fri. 10am-7pm

CLOSED SAT.

Last updated 4.23.12

Category:

Optical Goods

What People Are Saying About 1010 Optics

Featured Review

Contributor

Contributor

Eye exams, custom-fit contact lenses, and eyeglasses from a variety of designer brands.

Editor's Tips

The Extras:
Customers can compare several looks by viewing images of themselves on a video screen wearing different styles of glasses.
Look Good:
You'll find eyeglasses from l.a. eyeworks, Gold & Wood, Oliver Peoples, ProDesign, Theo, Ann & Valentin, Lafont, 2.5, Oakley, Maui Jim, Ronit Furst and Petite Eyewear and more.
The Extras:
10/10 Optics is partnered with New Eyes for the Needy. Drop off old Eyewear & Receive a $50 gift card for new eyewear. Your old eyewear will be donated
The Extras:
10/10 Optics offers Video Imaging - Several photos are taken so you can see what you look like in all of your eyewear choices
Biography::
Ruth Domber 10/10 OPTICS, owned and operated by Ruth H. Domber since 1979, is a pioneer and leader of the trends in the eyewear industry. Choosing eyewear is a positive experience at 10/10 OPTICS. All of our licensed opticians are trained in color, face shape, and overall aesthetics. Ruth H. Domber has been quoted extensively by many major beauty and health publications including Vogue...
Look Good:
You'll find eyeglasses from l.a. eyeworks, Gold & Wood, Oliver Peoples, ProDesign, Theo, Ann & Valentin, Lafont, 2.5, Menizzi, Maui Jim, Ronit Furst and Petite Eyewear and more.
Biography::
Dr. Stephen Rozenberg Dr. Stephen Rozenberg is a 1973 cum laude graduate of the Southern California College of Optometry where he earned a Doctor of Optometry degree Dr. Rozenberg has a strong background in binocular and functional vision. When prescribing glasses for patients he places priority on obtaining the sharpest eyesight as well as the ability to most efficiently and effectively proc..
ambiance
100.0% positive
  1. Your new location is AMAZING!
  2. felt comfortable with my purchases, and I loved that the opticians were so fun and, not to mention, quite good at their jobs.
  3. Dr. Rozenberg makes the eye exam fun - good conversations!
  4. Good humor in a pleasant atmosphere where I don't have to stress out about which frames to get.
menu variety
100.0% positive
  1. felt like the doctor really was listening to the kind of work I do and discussed what would be good options for me in terms of types of progressives to wear.
  2. This store has a phenomenal selection of beautiful frames, and a staff that is particularly skilled at matching frames to faces.
  3. Not only does 10/10 have a vast selection of the latest in eyewear, their ever attentive staff actually takes the time to get to know you so they can match the style to the person.
  4. 10/10 mixes the great aspects of optician shops "they way the used to be" with 21st technology -- great personal service; warm, welcoming, professional environment; great selection; and cameras/monitors that allow you to instantly see different frames on
  5. Really great optician and fantastic, cool selection of glasses
  6. They have a great selection of unique frames and a staff that has the knowledge and skill to get you the best frames for your lifestyle.
  7. Highly recommended for the exceptional service, quality eye care and follow up, and a unique selection of frames.
  8. They have an incredible selection of unique frames which I appreciate.
  9. Pretty place, nice people work there, very interesing selection and they have this video screen so I could see what I looked like in the glasses that I tired on.
overall
100.0% positive
  1. great store and an experience like no other.
  2. All in all, 1010 is a great place to go, if you are looking for nothing less that top quality service and care!
  3. If you are looking for a good glasses store in Manhattan, this is the place to go.
  4. It's all true, this is the best place to get your eyes checked and find a pair of glasses.
  5. Promise me that you'll always be in NYC so I have great place to get my glasses.
service
89.58000183105469% positive
  1. Excellent, individualized service, latest trends in both glasses and lenses, highest quality, friendly service, cutting edge.
  2. great staff
  3. I've never been to such a friendly, professional, and overall FANTASTIC eyecare retailer before!
  4. Everyone at 10/10 was knowledgeable, friendly and courteous.
  5. Fantastic service.
  6. Friendly, helpful people.
  7. Their eye exam is twice the price of what I paid here in Queens, but Dr. Rosenberg and his staff is several hundred times better than ANY eye doctor I've ever been to (and I've been to a lot of them thanks to my family's history of poor eyesight).
  8. Their staff is extremely professional and knowledgable and they had the coolest eyewear.
  9. 10/10 mixes the great aspects of optician shops "they way the used to be" with 21st technology -- great personal service; warm, welcoming, professional environment; great selection; and cameras/monitors that allow you to instantly see different frames on
  10. Believe me, I was so surprised when this chic boutique had such nice staff to help me.
  11. Highly recommended for the exceptional service, quality eye care and follow up, and a unique selection of frames.
  12. This store has a phenomenal selection of beautiful frames, and a staff that is particularly skilled at matching frames to faces.
  13. good service.
  14. They have a great selection of unique frames and a staff that has the knowledge and skill to get you the best frames for your lifestyle.
  15. Really nice people helped me get the glasses that I was always afraid to get.
  16. Nice glasses, helpful service, expensive, overrated.
  17. All in all, 1010 is a great place to go, if you are looking for nothing less that top quality service and care!
  18. Ruth and the rest of the staff will fit you with the most fabulous frames you have ever seen.
  19. 10/10. The service is impeccable and they work extra hard to ensure that you find the perfect pair of glasses.
  20. Not only does 10/10 have a vast selection of the latest in eyewear, their ever attentive staff actually takes the time to get to know you so they can match the style to the person.
  21. Dr Rozenberg is excellent and the staff couldn't have be more helpful & tactfully honest in the hour they spent with me picking out my first new pair of glasses in over thirteen years.
  22. Pretty place, nice people work there, very interesing selection and they have this video screen so I could see what I looked like in the glasses that I tired on.
  23. To pressure you to buy new frames, they tell you about the potential of your existing glasses being broken - with a little sorrowful shake of the head that makes you feel like they've seen so many people disappointed because their glasses were ruined.
  24. Great customer service!
value
37.5% positive
  1. good price.
  2. Their eye exam is twice the price of what I paid here in Queens, but Dr. Rosenberg and his staff is several hundred times better than ANY eye doctor I've ever been to (and I've been to a lot of them thanks to my family's history of poor eyesight).
  3. Nice glasses, helpful service, expensive, overrated.
  4. Very expensive).
5 Star Rating: Highly Recommended

02/26/12

Professional Excellence at Its Finest

by Beth Rosen

10/10 Optics reflects customer service, and professional excellence at its finest. I have been wearing glasses for over 40 years and have never worked with people who have taken such an interest in the product they sell. They actually care that you walk out happy and if you have any problems they are there to assist without any questions asked. In the year+ since I first visited the store, my husband, two young adult children, and I have all purchased new glasses there (and I experimented successfully with mono lens contacts for the first time); we were also examined by Dr. Rozenberg. For my daughter, this exam was a real "eyeopener" (pun completely intended) as he detected

that the prescription she had was completely off kilter. Helping you find a frame you are happy with makes them as happy as if they were going to wear the frames themselves. Working with Charlotte was truly a pleasure! She has a knack for figuring out not just which frame best

matches your skin tone, face shape, and hair color (though these too) but also what appeals best to who you are and how you want to represent yourself--more conservatively, a little funky, more or less colorful, etc.After being turned off by people in other stores and being somewhat cynical, Ruth "made" this such a positive experience for my son. She must have let him try on at least 20 frames and then

let him send to his personal e-mail the digital pictures taken of him in his top two choices so he could share the pictures and think about which he really wanted. As there often is in other places, there was no intense pressure to "buy now or don't come back"...quite the contrary. If your glasses need adjustment and you need to return, do so and as many times as it takes. They will still treat you as they do a new customer. Most importantly, my husband and I both wear

progressive lenses and these are extraordinarily "high definition". With a script as high as mine, I can tell the difference between lenses carved in an hour and lenses that ensure your best vision possible. Overall, the service here is unparalleled and I encourage everyone who needs some TLC in eyecare to visit. I suspect that you will never purchase glasses anywhere else in the future. Kudos to

10/10 and many thanks to Charlotte, Ruth, and Dr. Rozenberg!

5 Star Rating: Highly Recommended

05/15/11

10/10 Rocks!

by MAY0NYC

I went there today after checked the reviews. I like the service here.. The owner helped me find the right fit one without rush.. Also she tell you don't let anyone rush you to make decision if you don't like it. Take your time and choose the one you want. Also she have a lot of discount frame which is only $99. It's designer frame. I love this place and will tell my friend to go here.. You will never disappoint.

5 Star Rating: Highly Recommended

12/12/10

I joined 4 you

by Miamia

My friend Becca found this place from Citysearch 2 years ago and I just went there with her for my eye exam (oh yeah, I just moved to Chelsea.... love it) and new glasses. I had some Flex money left and I needed to use it immediately, It turns out after two years of headaches with my glasses from Texas I was wearing a bad prescription. Dr. Rozenberg gave me a new Rx and Jesus (ironic) helped me choose funky new frames and now I see great. I had to tell everyone... great job!! 10/10, I'll be back 2011 with some more Flex $. xxxxThanks.

1 Star Rating: Poor

11/12/10

Regrets

by Rosmer

I had been getting glasses with progressive lenses at 10/10 Optics for over ten years. Each time I got a new pair, I would remark on how narrow the horizontal field of focus was. The friendly staff assured me that this was a necessary limitation of progressive lenses. Shortly after I got my last pair, I realized that the style was a mistake, though I had chosen what I liked best in the store. I found an optician whose styles I liked better and had new glasses made from the SAME prescription. When I put them on, I couldn't believe the improvement in vision quality. They provided a wide, natural field of vision. I asked the optician the reason for the difference. He said that the only apparent reason was that he used Zeiss lenses (a high-quality brand), whereas the 10/10 lenses were not Zeiss. I now feel that my vision may have suffered needlessly for all those years.

5 Star Rating: Highly Recommended

07/16/10

SIMPLY THE BEST

by countrycats

I came here after reading reviews and after walking out of another optometrist office who told me that I should take whatever offered because I am a "difficult fit." I told this to Ruth who took it as a personal challenge. Well, it's one year later, and I have 3 pairs of glasses from here, and just ordered a 4th. Dr. R gave me a good prescription, and Ruth and Jesus worked w/me for a good fit. For 50 years I was told I could only have small round lenses due to my high prescription-no more! I now have stylish glasses! Ruth will not allow you to get glasses that don't work-she has actually snatched some off my face! Consider that when you go someplace that is only interested in selling you the most expensive item, whether or not it flatters you.

Sure, 1010 Optics costs more, but if you wear glasses daily, then consider the cost on a daily basis-not so much to look good.

  • Pros: EXCELLENT AND TRUTHFUL SERVICE
  • Cons: NONE

The Details on 1010 Optics

Place Categories:

  • loveable stylish glasses
  • unique frames
  • fantastic personal service
  • extremely professional staff
  • great place
  • recommend highly
  • never love glasses
  • helpful people
  • courteous everyone
  • full attention
  • pleasant so
  • really great optician
  • warm professional environment
  • excellent eye care
  • really like new glasses
  • great glasses store
  • not recommend dr rozenberg
  • unique combination
  • great my oliver peoples
  • good taste
  • great new coating
  • great eye doctor
  • excellent experience
  • great computerized exam
  • good conversations
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