(212) 366-1010
50 Madison Ave.
(E 26th Street)
New York,
NY
10010
40.74283
-73.98656
Neighborhoods: Midtown South Central, Midtown
http://www.1010optics.netHours:
Sun. 12noon- 5:30pm
Mon. 10am-7pm
Tues. 10am-7pm
Wed. 10am-7pm
Thurs. 10am-7pm
Fri. 10am-7pm
CLOSED SAT.
Last updated 4.23.12
Category:
What People Are Saying About 1010 Optics
Featured Review
Contributor
Contributor
Eye exams, custom-fit contact lenses, and eyeglasses from a variety of designer brands.
Editor's Tips
- The Extras:
- Customers can compare several looks by viewing images of themselves on a video screen wearing different styles of glasses.
- Look Good:
- You'll find eyeglasses from l.a. eyeworks, Gold & Wood, Oliver Peoples, ProDesign, Theo, Ann & Valentin, Lafont, 2.5, Oakley, Maui Jim, Ronit Furst and Petite Eyewear and more.
- The Extras:
- 10/10 Optics is partnered with New Eyes for the Needy. Drop off old Eyewear & Receive a $50 gift card for new eyewear. Your old eyewear will be donated
- The Extras:
- 10/10 Optics offers Video Imaging - Several photos are taken so you can see what you look like in all of your eyewear choices
- Biography::
- Ruth Domber 10/10 OPTICS, owned and operated by Ruth H. Domber since 1979, is a pioneer and leader of the trends in the eyewear industry. Choosing eyewear is a positive experience at 10/10 OPTICS. All of our licensed opticians are trained in color, face shape, and overall aesthetics. Ruth H. Domber has been quoted extensively by many major beauty and health publications including Vogue...
- Look Good:
- You'll find eyeglasses from l.a. eyeworks, Gold & Wood, Oliver Peoples, ProDesign, Theo, Ann & Valentin, Lafont, 2.5, Menizzi, Maui Jim, Ronit Furst and Petite Eyewear and more.
- Biography::
- Dr. Stephen Rozenberg Dr. Stephen Rozenberg is a 1973 cum laude graduate of the Southern California College of Optometry where he earned a Doctor of Optometry degree Dr. Rozenberg has a strong background in binocular and functional vision. When prescribing glasses for patients he places priority on obtaining the sharpest eyesight as well as the ability to most efficiently and effectively proc..
| ambiance | 100.0% positive |
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|---|---|---|
| menu variety | 100.0% positive |
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| overall | 100.0% positive |
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| service | 89.58000183105469% positive |
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| value | 37.5% positive |
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Professional Excellence at Its Finest
by Beth Rosen
10/10 Optics reflects customer service, and professional excellence at its finest. I have been wearing glasses for over 40 years and have never worked with people who have taken such an interest in the product they sell. They actually care that you walk out happy and if you have any problems they are there to assist without any questions asked. In the year+ since I first visited the store, my husband, two young adult children, and I have all purchased new glasses there (and I experimented successfully with mono lens contacts for the first time); we were also examined by Dr. Rozenberg. For my daughter, this exam was a real "eyeopener" (pun completely intended) as he detected
that the prescription she had was completely off kilter. Helping you find a frame you are happy with makes them as happy as if they were going to wear the frames themselves. Working with Charlotte was truly a pleasure! She has a knack for figuring out not just which frame best
matches your skin tone, face shape, and hair color (though these too) but also what appeals best to who you are and how you want to represent yourself--more conservatively, a little funky, more or less colorful, etc.After being turned off by people in other stores and being somewhat cynical, Ruth "made" this such a positive experience for my son. She must have let him try on at least 20 frames and then
let him send to his personal e-mail the digital pictures taken of him in his top two choices so he could share the pictures and think about which he really wanted. As there often is in other places, there was no intense pressure to "buy now or don't come back"...quite the contrary. If your glasses need adjustment and you need to return, do so and as many times as it takes. They will still treat you as they do a new customer. Most importantly, my husband and I both wear
progressive lenses and these are extraordinarily "high definition". With a script as high as mine, I can tell the difference between lenses carved in an hour and lenses that ensure your best vision possible. Overall, the service here is unparalleled and I encourage everyone who needs some TLC in eyecare to visit. I suspect that you will never purchase glasses anywhere else in the future. Kudos to
10/10 and many thanks to Charlotte, Ruth, and Dr. Rozenberg!
10/10 Rocks!
by MAY0NYC
I went there today after checked the reviews. I like the service here.. The owner helped me find the right fit one without rush.. Also she tell you don't let anyone rush you to make decision if you don't like it. Take your time and choose the one you want. Also she have a lot of discount frame which is only $99. It's designer frame. I love this place and will tell my friend to go here.. You will never disappoint.
I joined 4 you
by Miamia
My friend Becca found this place from Citysearch 2 years ago and I just went there with her for my eye exam (oh yeah, I just moved to Chelsea.... love it) and new glasses. I had some Flex money left and I needed to use it immediately, It turns out after two years of headaches with my glasses from Texas I was wearing a bad prescription. Dr. Rozenberg gave me a new Rx and Jesus (ironic) helped me choose funky new frames and now I see great. I had to tell everyone... great job!! 10/10, I'll be back 2011 with some more Flex $. xxxxThanks.
Regrets
by Rosmer
I had been getting glasses with progressive lenses at 10/10 Optics for over ten years. Each time I got a new pair, I would remark on how narrow the horizontal field of focus was. The friendly staff assured me that this was a necessary limitation of progressive lenses. Shortly after I got my last pair, I realized that the style was a mistake, though I had chosen what I liked best in the store. I found an optician whose styles I liked better and had new glasses made from the SAME prescription. When I put them on, I couldn't believe the improvement in vision quality. They provided a wide, natural field of vision. I asked the optician the reason for the difference. He said that the only apparent reason was that he used Zeiss lenses (a high-quality brand), whereas the 10/10 lenses were not Zeiss. I now feel that my vision may have suffered needlessly for all those years.
SIMPLY THE BEST
by countrycats
I came here after reading reviews and after walking out of another optometrist office who told me that I should take whatever offered because I am a "difficult fit." I told this to Ruth who took it as a personal challenge. Well, it's one year later, and I have 3 pairs of glasses from here, and just ordered a 4th. Dr. R gave me a good prescription, and Ruth and Jesus worked w/me for a good fit. For 50 years I was told I could only have small round lenses due to my high prescription-no more! I now have stylish glasses! Ruth will not allow you to get glasses that don't work-she has actually snatched some off my face! Consider that when you go someplace that is only interested in selling you the most expensive item, whether or not it flatters you.
Sure, 1010 Optics costs more, but if you wear glasses daily, then consider the cost on a daily basis-not so much to look good.
- Pros: EXCELLENT AND TRUTHFUL SERVICE
- Cons: NONE
The Details on 1010 Optics
Place Categories:
- loveable stylish glasses
- unique frames
- fantastic personal service
- extremely professional staff
- great place
- recommend highly
- never love glasses
- helpful people
- courteous everyone
- full attention
- pleasant so
- really great optician
- warm professional environment
- excellent eye care
- really like new glasses
- great glasses store
- not recommend dr rozenberg
- unique combination
- great my oliver peoples
- good taste
- great new coating
- great eye doctor
- excellent experience
- great computerized exam
- good conversations


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