(646) 257-4288
50 Madison Ave.
(E 26th Street)
New York,
NY
10010
40.74283
-73.98656
Neighborhoods: Midtown South Central, Midtown
Hours:
Sun. 12noon- 5:30pm
Mon. 10am-7pm
Tues. 10am-7pm
Wed. 10am-7pm
Thurs. 10am-7pm
Fri. 10am-4pm
CLOSED SAT.
Last updated 11.30.11
Category:
Optical Goods, Contact Lenses, Geriatric Optometrists, Optometrists, Eyeglasses, Opticians, Sunglasses, Pediatric Optometrists
Payment Methods:
American Express, Discover, Visa, MasterCard
What People Are Saying About 1010 Optics
The Owner
1010 Optics
Owner
Fitting the best digital lenses that technology has to offer. We are always in a New York frame of mind. Our collections for men & women range from classic to artistic. See our colorful rimless designs, hand painted Ronit Furst from Israel, Bevel, Salt polarized sunglasses, Barton Perriera, Gold & Wood, Theo, Anne & Valentin, ProDesign, Lafont, Oliver Peoples, Paul Smith, Maui Jim, Menizzi, Matsuda, Petite Eyewear & more. The Perfect FitFINALLY! Beautiful plastic frames with adjustable nose pads. Great for men and women of color who quite often have a very difficult time finding plastic…
Featured Review
Contributor
Contributor
Eye exams, custom-fit contact lenses, and eyeglasses from a variety of designer brands.
Editor's Tips
- The Extras:
- Customers can compare several looks by viewing images of themselves on a video screen wearing different styles of glasses.
- Look Good:
- You'll find eyeglasses from l.a. eyeworks, Gold & Wood, Oliver Peoples, ProDesign, Theo, Ann & Valentin, Lafont, 2.5, Oakley, Maui Jim, Ronit Furst and Petite Eyewear and more.
- Biography::
- Dr. Stephen Rozenberg Dr. Stephen Rozenberg is a 1973 cum laude graduate of the Southern California College of Optometry where he earned a Doctor of Optometry degree Dr. Rozenberg has a strong background in binocular and functional vision. When prescribing glasses for patients he places priority on obtaining the sharpest eyesight as well as the ability to most efficiently and effectively proc..
- Biography::
- Ruth Domber 10/10 OPTICS, owned and operated by Ruth H. Domber since 1979, is a pioneer and leader of the trends in the eyewear industry. Choosing eyewear is a positive experience at 10/10 OPTICS. All of our licensed opticians are trained in color, face shape, and overall aesthetics. Ruth H. Domber has been quoted extensively by many major beauty and health publications including Vogue...
- Look Good:
- You'll find eyeglasses from l.a. eyeworks, Gold & Wood, Oliver Peoples, ProDesign, Theo, Ann & Valentin, Lafont, 2.5, Menizzi, Maui Jim, Ronit Furst and Petite Eyewear and more.
- The Extras:
- 10/10 Optics is partnered with New Eyes for the Needy. Drop off old Eyewear & Receive a $50 gift card for new eyewear. Your old eyewear will be donated
- The Extras:
- 10/10 Optics offers Video Imaging - Several photos are taken so you can see what you look like in all of your eyewear choices
| ambiance | 100.0% positive |
|
|---|---|---|
| menu variety | 100.0% positive |
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| overall | 100.0% positive |
|
| service | 89.58000183105469% positive |
|
| value | 37.5% positive |
|
10/10 Rocks!
by MAY0NYC at Citysearch
I went there today after checked the reviews. I like the service here.. The owner helped me find the right fit one without rush.. Also she tell you don't let anyone rush you to make decision if you don't like it. Take your time and choose the one you want. Also she have a lot of discount frame which is only $99. It's designer frame. I love this place and will tell my friend to go here.. You will never disappoint.
I joined 4 you
by Miamia at Citysearch
My friend Becca found this place from Citysearch 2 years ago and I just went there with her for my eye exam (oh yeah, I just moved to Chelsea.... love it) and new glasses. I had some Flex money left and I needed to use it immediately, It turns out after two years of headaches with my glasses from Texas I was wearing a bad prescription. Dr. Rozenberg gave me a new Rx and Jesus (ironic) helped me choose funky new frames and now I see great. I had to tell everyone... great job!! 10/10, I'll be back 2011 with some more Flex $. xxxxThanks.
Regrets
by Rosmer at Citysearch
I had been getting glasses with progressive lenses at 10/10 Optics for over ten years. Each time I got a new pair, I would remark on how narrow the horizontal field of focus was. The friendly staff assured me that this was a necessary limitation of progressive lenses. Shortly after I got my last pair, I realized that the style was a mistake, though I had chosen what I liked best in the store. I found an optician whose styles I liked better and had new glasses made from the SAME prescription. When I put them on, I couldn't believe the improvement in vision quality. They provided a wide, natural field of vision. I asked the optician the reason for the difference. He said that the only apparent reason was that he used Zeiss lenses (a high-quality brand), whereas the 10/10 lenses were not Zeiss. I now feel that my vision may have suffered needlessly for all those years.
SIMPLY THE BEST
by countrycats at Citysearch
I came here after reading reviews and after walking out of another optometrist office who told me that I should take whatever offered because I am a "difficult fit." I told this to Ruth who took it as a personal challenge. Well, it's one year later, and I have 3 pairs of glasses from here, and just ordered a 4th. Dr. R gave me a good prescription, and Ruth and Jesus worked w/me for a good fit. For 50 years I was told I could only have small round lenses due to my high prescription-no more! I now have stylish glasses! Ruth will not allow you to get glasses that don't work-she has actually snatched some off my face! Consider that when you go someplace that is only interested in selling you the most expensive item, whether or not it flatters you.
Sure, 1010 Optics costs more, but if you wear glasses daily, then consider the cost on a daily basis-not so much to look good.
- Pros: EXCELLENT AND TRUTHFUL SERVICE
- Cons: NONE
Excellent selection and service...
by NYCgal1 at Citysearch
Lovely store. I have a small face and head and have always had to wear child's frames as a result. 10/10 had a big selection of petite frames for grownups. I sat down, and the very first pair that the clerk pulled for me was a win and the one that I ended up buying. But all of the ones that she showed me were beautiful. They have this digital imaging thing where they take pictures of you wearing the different frames so you can see what you look like! So much better than a mirror. I bought a pair of really cute sunglasses, too - they were on sale. Easiest trip to the optometrist that I've ever had - I was in and out in about 10 minutes, no joke. Highly recommend.
- Pros: Helpful, professional staff and selection
- Cons: Honestly can't think of any
The Details on 1010 Optics
Place Categories:
- loveable stylish glasses
- unique frames
- fantastic personal service
- extremely professional staff
- great place
- recommend highly
- never love glasses
- helpful people
- courteous everyone
- full attention
- pleasant so
- really great optician
- warm professional environment
- excellent eye care
- really like new glasses
- great glasses store
- not recommend dr rozenberg
- unique combination
- great my oliver peoples
- good taste
- great new coating
- great eye doctor
- excellent experience
- great computerized exam
- good conversations
Message from 1010 Optics
- The Best Eyewear Selection
- Hi Index Lens Experts
- Gold & Wood, Oliver Peoples
Fitting the best digital lenses that technology has to offer.
We are always in a New York frame of mind. Our collections for men & women range from classic to artistic. See our colorful rimless designs, hand painted Ronit Furst from Israel, Bevel, Salt polarized sunglasses, Barton Perriera, Gold & Wood, Theo, Anne & Valentin, ProDesign, Lafont, Oliver Peoples, Paul Smith, Maui Jim, Menizzi, Matsuda, Petite Eyewear & more.
The Perfect Fit
FINALLY! Beautiful plastic frames with adjustable nose pads. Great for men and women of color who quite often have a very difficult time finding plastic frames that fit a lower bridge. Vibrant colors, lots of sizes and the best bridge fit in optics! You've got to see them to believe them.
$100 off a complete pair of eyewear
$100 off a complete pair of eyewear
1010 Optics - 50 Madison Ave.New York, NY10010 - (646) 257-4288




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