50 Madison Ave., New York, NY | Directions 1001040.743019 -73.986623
Friday 10- before sunset
Sat - CLOSED
Sun - 11AM - 5PM
Neighborhoods: Midtown, Midtown South Central
Sit down, relax and enjoy finding the perfect eyewear for your lifestyle. Let us put your inside on the outside!
Professional Excellence at Its Finest – 10/10 Optics reflects customer service, and professional excellence at its finest. I have been wearing glasses for over 40 years and have never worked with people who have taken such an interest in the product they sell. They actually care that you walk out happy and if you have any problems they are there to assist without any questions asked. In the year+ since I first visited the store, my husband, two young adult children, and I have all purchased new glasses there (and I experimented successfully with mono lens contacts for the first time); we were also examined by Dr. Rozenberg. For my daughter, this exam was a real "eyeopener" (pun completely intended) as he detected
that the prescription she had was completely off kilter. Helping you find a frame you are happy with makes them as happy as if they were going to wear the frames themselves. Working with Charlotte was truly a pleasure! She has a knack for figuring out not just which frame best
matches your skin tone, face shape, and hair color (though these too) but also what appeals best to who you are and how you want to represent yourself--more conservatively, a little funky, more or less colorful, etc.After being turned off by people in other stores and being somewhat cynical, Ruth "made" this such a positive experience for my son. She must have let him try on at least 20 frames and then
let him send to his personal e-mail the digital pictures taken of him in his top two choices so he could share the pictures and think about which he really wanted. As there often is in other places, there was no intense pressure to "buy now or don't come back"...quite the contrary. If your glasses need adjustment and you need to return, do so and as many times as it takes. They will still treat you as they do a new customer. Most importantly, my husband and I both wear
progressive lenses and these are extraordinarily "high definition". With a script as high as mine, I can tell the difference between lenses carved in an hour and lenses that ensure your best vision possible. Overall, the service here is unparalleled and I encourage everyone who needs some TLC in eyecare to visit. I suspect that you will never purchase glasses anywhere else in the future. Kudos to
10/10 and many thanks to Charlotte, Ruth, and Dr. Rozenberg!
Hi Beth, You get us!! It means everything to me and Dr. Rozenberg that you are happy with our service, your eye wear and appreciate the newest optical technology we suggest to our patients. Charlotte is a dream to work with. Our staff of skilled opticians simply LOVE eye wear and matching the right face with the perfect frame is what we do best. Thank you for the wonderful 'shout out', I promise that we will always continue to do our absolute best to keep our patients happy. Most Sincerely, Ruth
10/10 Rocks! – I went there today after checked the reviews. I like the service here.. The owner helped me find the right fit one without rush.. Also she tell you don't let anyone rush you to make decision if you don't like it. Take your time and choose the one you want. Also she have a lot of discount frame which is only $99. It's designer frame. I love this place and will tell my friend to go here.. You will never disappoint.
Getting new eyewear is an important and sometimes expensive choice. It is really important to take your time, ask questions and get answers that are correct and comforting. I am so pleased that you felt relaxed and not pressured. BTW, your friend picked out a really cute Lafont frame on sale!!
I joined 4 you – My friend Becca found this place from Citysearch 2 years ago and I just went there with her for my eye exam (oh yeah, I just moved to Chelsea.... love it) and new glasses. I had some Flex money left and I needed to use it immediately, It turns out after two years of headaches with my glasses from Texas I was wearing a bad prescription. Dr. Rozenberg gave me a new Rx and Jesus (ironic) helped me choose funky new frames and now I see great. I had to tell everyone... great job!! 10/10, I'll be back 2011 with some more Flex $. xxxxThanks.
Regrets – I had been getting glasses with progressive lenses at 10/10 Optics for over ten years. Each time I got a new pair, I would remark on how narrow the horizontal field of focus was. The friendly staff assured me that this was a necessary limitation of progressive lenses. Shortly after I got my last pair, I realized that the style was a mistake, though I had chosen what I liked best in the store. I found an optician whose styles I liked better and had new glasses made from the SAME prescription. When I put them on, I couldn't believe the improvement in vision quality. They provided a wide, natural field of vision. I asked the optician the reason for the difference. He said that the only apparent reason was that he used Zeiss lenses (a high-quality brand), whereas the 10/10 lenses were not Zeiss. I now feel that my vision may have suffered needlessly for all those years.
I understand your dissapointment and I am sorry that you did not like the lenses that you ordered from us. Although Zeiss is a wonderful lens (which we frequently use for our patients) our lense of choice is the newer technology of digital design. I wish that you would have come back and told us how you felt 'limited' and we would have changed you into a different design immediatley. If you've purchased these glasses within the last 12 months I would be glad to switch you into a Zeiss lens (of course at no charge). I hope that you'll give us a second chance. Sincerely, Ruth Domber
SIMPLY THE BEST – I came here after reading reviews and after walking out of another optometrist office who told me that I should take whatever offered because I am a "difficult fit." I told this to Ruth who took it as a personal challenge. Well, it's one year later, and I have 3 pairs of glasses from here, and just ordered a 4th. Dr. R gave me a good prescription, and Ruth and Jesus worked w/me for a good fit. For 50 years I was told I could only have small round lenses due to my high prescription-no more! I now have stylish glasses! Ruth will not allow you to get glasses that don't work-she has actually snatched some off my face! Consider that when you go someplace that is only interested in selling you the most expensive item, whether or not it flatters you.
Sure, 1010 Optics costs more, but if you wear glasses daily, then consider the cost on a daily basis-not so much to look good.
Hey Countrycats, We love to help the people who are always told "You can't, It won't work, Not for you". When you came in and told me your stories of "No"
I knew that we were a match!! I am thrilled that we turned you into a "Yes" and you do look great in your new looks. Really GREAT. Thanks for all of your confidence, it means everything to us, Ruth
Excellent selection and service... – Lovely store. I have a small face and head and have always had to wear child's frames as a result. 10/10 had a big selection of petite frames for grownups. I sat down, and the very first pair that the clerk pulled for me was a win and the one that I ended up buying. But all of the ones that she showed me were beautiful. They have this digital imaging thing where they take pictures of you wearing the different frames so you can see what you look like! So much better than a mirror. I bought a pair of really cute sunglasses, too - they were on sale. Easiest trip to the optometrist that I've ever had - I was in and out in about 10 minutes, no joke. Highly recommend.
What can I say but WOW!!! I'm a petite too, and when I first started 10/10 Optics there weren't any adult choices for small faces. In the last decade that certainly has changed and I always have a great selection for 'just our size' faces. Welcome to the world of grown up glasses for pretty little faces, Ruth
EXCELLENT – After looking at pearle vision and lenscrafters for a pair of rx frames (and being disappointed by the ugly "versace" symbols), my mom had heard of this place on the north side of madison square park, We entered and i was skeptical at first but once the lady had us sit down, she just asked what color, i responded tortoise and instantly a dozen frames were at my hands that were all great. lady helping knew exactly what frames would look good with my facial structure and knew what style i was going for. I was torn between two frames and bought a pair of Bevel rx frames. got complimentary rush delivery and couldn't have been more satisfied with my time there. I used to hate glasses and exclusively wore contacts but now i'm eagerly awaiting my new set of frames!
Tell your mom 'Thanks' for thinking of us! I am thrilled that you had such a great experience at 10/10 Optics. Remember to stop by every once and awhile so we can give your new glasses an adjustment 'tune-up'. Ruth
NOW I CAN READ THE FINE PRINT ! – I recently went to see Dr. Rozenberg for my regular checkup. My prescription hadn't changed that much but I was having problems reading the fine print in some medical texts, reference books and drug labels. He changed my lenses to a new digital progressive type and it made a world of difference when reading fine print. The difference was dramatic and definately worth the price difference.
Dr. Domenick Masiello
I love my care in your office now that I have become a patient. You are wonderfull, too! Best Oesteopathic adjustments ever.
Superstarrr – I came to 10/10 to get ONE new pair of glasses, and I left with 5!! What a great selection they have! I could not resist...the staff was able to help me and fit glasses to MY face, and MY coloring (something which I often find difficult). I decided to get my eyes examined as well, and the Doc was great. Now that I can see, I love looking at myself in the mirror in my new frames...only problem is I can never decide which ones to choose!Love them all.
10/10 is now a regular stop in on my shopping trips.
Last week your friend came by for new specs. Thanks's for the referral. She seemed really pleased with her new sunglasses.
Nice glasses, helpful service, expensive, overrated. – Was given a shot of liqueur after choosing glasses, probably to ease the pain of the cost. Nice selection of glasses but I never spent 915 dollars for a pair of glasses before (frames 200 dollars, 700 dollars for examination and progressive lenses. Very expensive).
Hi phemsworth, I am so sorry that you were unhappy with the frames and price of lenses that you chose this past February. We thought that all was well and you were really pleased with your new digital progressive lenses with the Claris HD Guard (anti-reflective and scratch coat) because you even upgraded them in March and reordered the frames again in September. We do offer lenses that are not as advanced in design that are lower in price, but the majority of our patients request, expect and prefer the newest optical technology available. Your satisfaction is critical to us. Please contact me at your convenience and I can explain alternative lenses that you may care to know about for the future. Ruth Domber
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