Shopping >10/10 Optics
“Dr. Rozenberg makes the eye exam fun - good conversations!”
“Highly recommended for the exceptional service, quality eye care and follow up, and a unique selection of frames.”
“If you are looking for a good glasses store in Manhattan, this is the place to go.”
“Really nice people helped me get the glasses that I was always afraid to get.”
Fitting the best digital lenses that technology has to offer.
We are always in a New York frame of mind. Our collections for men & women range from classic to artistic. See our colorful rimless designs, hand painted Ronit Furst from Israel, Bevel, Salt polarized sunglasses, Barton Perriera, Gold & Wood, Theo, Anne & Valentin, ProDesign, Lafont, ZeroG, Oliver Peoples, DeLoor, Paul Smith, Maui Jim, Menizzi, Petite Eyewear & more.
The Perfect Fit
FINALLY! Beautiful plastic frames with adjustable nose pads. Great for men and women of color who quite often have a very difficult time finding plastic frames that fit a lower bridge. Vibrant colors, lots of sizes and the best bridge fit in optics! You've got to see them to believe them. …
EYES on the Park!. I got tired of waiting on line at the Shake Shack in Madison Square Park (usually worth the wait) so I took a little walk to see if there was any other food around.... I saw their pretty pictures in the window and thought I'd just check it out.. you know.. a little lunch time eyeglass adventure? I walked in and that was it! LOVED the sunglasses so much that I bought them on the spot. Tortoise shell and turquoise. They were nice, helpful and fast to find this lovely frame... lunchtime was almost over, yogurt for me today... but I'm going back next week to get my eyes examined for contacts. I'll keep you posted.....
Haha.... you left here today so happy......thanks for making us all smile along with you. You were a riot! Enjoy your new shades, Ruth Domber
All fluff, no skills.
An honest disclosure: this is my first public review of anything. The reason I am writing this is b/c I was refered to this place by a friend (who btw, needs glasses only occasionally) and I was completely swayed by the reviews. I know how miserable it can feel when you cannot see properly and I do not want anybody else with higher prescription to make the same mistake I did.
Dr. R is a super nice person but unfortunately not good at what he does. If you have less than simple prescription, I would not recommend Dr. Rozenberg. Despite trying for 6 months he could not get me a proper prescription for either the contact lense or eye glasses. I told him I never experienced so much difficulty with my lenses before. His answer was custom lenses which by the way costs a fortune and he charges extra for his time for fitting. I went through a painful 3 months with the awful prescription when I finally I found my current doctor who was able to get the correct prescription right away. Not only that, I see 20/20 with bi weekly disposable lenses! My new doctor said Dr. Rozenberg's prescription was completely wrong and over corrected. 10/10 also charged me almost double for the lenses (Manhattan overhead I suppose).
Also, the staff messed up my order of trial lenses and it took almost 2 months to get one of the trials. Finally they said they will get it Fed-exed and pay for the charges. But in the final bill they charged me for it anyway. They are super sweet on the outside but not so on the inside.
I am truly sorry you did not have a good experience at 1010 Optics. When Dr. Rozenberg fits any kind of a custom lens it is only because there is a fundamental problem that exists with a 'one size fits all' disposable lens for some patients. We always explain that custom lenses offer the best possibility for an exact corneal fit. Until completion of the case, any lens the patient wears, is of course only temporary and that any imperfections are always modified on subsequent visits. Yes, on occasion patients want to give up and return to a 'one size fits all' lens but the vision, comfort or eye health problem tends to return.
Please contact me directly and I will correct any charges that were made to your account. It means everything to us that our patients get the eye care that they need, the newest technology that we can offer and great service that they can count on. Ruth Domber, 10/10 Optics
Can Stay There a Week!!!. Move over Imeda!! I can't believe I own over 15 pair. I go there instead of to a museum and inevitably buy another pair, or 2, or 3. You just can't help yourself. Change your look every day. Costs alot less than plastic surgery and is much less painful. A great store and an experience like no other. Spend an hour or 2 watching the action at 1010 and you will know what I mean. Worth every penny, er dollar. I love them, but which pair should I wear tomorrow? The most fun you will have with your clothes on. Check them out.
It's time for your next pair..... the hand painted green ones that you were interested in just arrived for you to look at. You'll love these, too! See you soon, Ruth Domber
great staff. I took in my slightly complicated frames for new lenses, and the frames were never the same (the lenses kept popping out.) 1010 gave me new frames for almost half price and new lenses for free -- and they were really nice about it.
Thanks for the kind words. That's what we're here for. To help you out. Ruth Domber
Excellent experience. I was so surprised to walk in an find everyone smiling. That was a nice surprise, especially now when all the people in shops seem so sad. I said I needed glasses and they helped me find really comfortable great looking glasses that I won't be ashamed to wear in public. I might even look better with them than without them. Ha!! Friendly people work there. Cool selection. Citysearch was right!!
Hey Reevka.... I think that the guy next to you wanted your number! He thought that you were cute. If you're interested, let me know and I'll help you to 'see' each other ;)
I am so happy!. I am so happy to review these guys! They are so nice and friendly. I was very nervous because I never love my glasses and I always think that I know what I am doing when I go to get new ones. I just walked in last week becuse they are near work and I was just going to look around. Believe me, I was so surprised when this chic boutique had such nice staff to help me. I really wasn't going to get glasses but the price was less than I thought and they showed me such a fun frame (handpainted) on Sale.....LOVE THEM!!!!!!
It is so important to us that you love your eyewear and feel great when you're wearing them. Thanks for all the kind words and the wonderful review. It means alot to us! Ruth Domber
Poor service. The quality of service was fair and the staff was even worse when they learned I had eye insurance. They tried to get me to spend on unnecessary things and refused to accept parts of the insurance coverage. Overpriced and not worth another visit
Please allow me to explain... We have many patients who are permitted to make a purchase outside of their network and with a properly coded receipt (from us) they will receive full or partial reimbursement directly from their provider. We do all of our labwork in house and do not use the insurance mega labs that are a required part of their contracts. We are able to maintain such high standards for our eyewear by keeping it all under our roof.
Our eyewear collections are outside of the listings that insurance providers will accept. Although our boutique collections are mostly exclusive
many of them are moderately priced. If you give us another chance, we'd love the opportunity to help you find the perfect eyewear. Thanks, Ruth Domber
Really great optician and fantastic, cool selection of glasses.
I read all the reviews here and had to go by. It's all true, this is the best place to get your eyes checked and find a pair of glasses.
The exam was very thorough with the latest technology. I felt like the doctor really was listening to the kind of work I do and discussed what would be good options for me in terms of types of progressives to wear.
They have such a wide selections of frames that they could even find something for my small budget. I only wish I had more money to buy more glasses. It's like being in a candy store. We can just call it eye candy!
They also have the only selection of petite frames for adults that I've ever seen. At last, glasses that fit my face! From now on this is gong to be the only place for me to shop for glasses!
We'll always have the sizes that you need. Petites for both men and women has really become an important market for us. The right size is everything, Ruth Domber
Great customer service!. By far the most pleasant -- and efficient! -- experience I have ever had buying glasses! I have been wearing glasses nearly every day for 25 years and have purchased many glasses from many many different places. I have spent thousands of hours waiting for personal assistance and trying on frames. At 10/10, I received immediate personal assistance and Ruth was right on the money with a frame! I was in and out in less than 45 minutes. 10/10 mixes the great aspects of optician shops "they way the used to be" with 21st technology -- great personal service; warm, welcoming, professional environment; great selection; and cameras/monitors that allow you to instantly see different frames on your face. Best of all, the prices were reasonable. I highly recommend 10/10.
Helping you and your family with your eye care is my pleasure, Ruth Domber
The BEST eyecare you can get in NYC!!. I've never been to such a friendly, professional, and overall FANTASTIC eyecare retailer before! Their eye exam is twice the price of what I paid here in Queens, but Dr. Rosenberg and his staff is several hundred times better than ANY eye doctor I've ever been to (and I've been to a lot of them thanks to my family's history of poor eyesight). My appointment was on a Sunday afternoon half an hour before they closed, and they accomodated to me with no hurry at all. Dr. R told me the same thing eye doctors always tell me: "your eyes are getting worse", but he was just SO pleasant and conversational that I did not (and still do not!) have the sense of impending doom that I usually get when I walk out of an optometrist's office. I know I needed new contacts, and I'll need new glasses too - I haven't made any plans to purchase them as money is tight. I got no sales pressure at all, and when I called them today to ask for a copy of my prescription to be faxed over, and they did with NO QUESTIONS ASKED. I'm looking forward to my follow-up appointment later this week, and I'll be recommending 10/10 to all the 4-eyes I know!!
Your kind words and excellent review mean so much to all of us at 10/10 OPTICS. When we read that review today we all felt great! What a terrific way to begin the day. Thanks, Dr. Rozenberg
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