Keith Wagstaff

Citysearch

In Short – Apple's products, from the sleek iPod to the compact, gleaming Mac desktops, have always been highly valued for their aesthetics. Why should the store be different? The glowing ethereal cube on ritzy Fifth Avenue stands like a beacon for tourists and befuddled computer users looking for hip products and 24-hour tech support. Inside, a clear glass elevator glides down a tube, surrounded by a winding translucent staircase, towards an expansive room crowded with people checking out Macs, iPods, speakers, printers, software and other high-tech goodies.