(212) 489-7656

240 W 52nd St (nr. Broadway)
New York, NY 10019 40.764 -73.9839

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Neighborhoods: Clinton, Midtown

TOUCHNEWYORKCITY.COM

Hours:

Mon-Wed, closed

Thu-Sun, 10pm-4am

Last updated 4.14.11

Category:

Bars & Pubs, Nightclubs, Dance Clubs

Payment Methods:

American Express, Visa, MasterCard

Bar & Pub Special Features:

Dance Floor

Bar & Club Special Features:

DJ, Specialty Cocktails, Late-Night Scene

What People Are Saying About Touch

Featured Review

Lucy Blatter

Contributor

A midtown club has certain caveats: The locale is far away from the city's more popular club rows, and it automatically attracts a tourist crowd thanks to its close proximity to Times Square. But Touch has its perks--like an extra-large dance floor, weekly special DJ sets and band performances, and small aesthetic details like color-changing walls and a Sensacell bar that illuminates when a glass or hand touches the surface. Banquettes upstairs allow for a more distant view of the action downstairs. But thanks to high-end bottle service and go-go dancers, it's anything but dull. Unlike other…

Editor's Tips

What To Drink:
Can't afford to drop cash on bottle service? Try one of the club's specialty cocktails like the Honeysuckle (made of Earl Grey tea-infused Plymouth gin, Pimms, fresh lemon, honey syrup and ginger beer), which runs at a relatively more affordable $14.
Fun Fact:
Touch is the first club in America to use the Sensacell technology; the first-ever was in Canada.
Know Before You Go:
There's usually a $20 cover charge at the door.
The Extras:
Each week the club hosts a party called Back To Work Tuesdays: From 5pm to 7pm, guests sip 2-for-1 top shelf drinks and nibble on treats at a complimentary buffet.
ambiance
92.8600025177002% positive
  1. Studio 54 was the big hot spot location on 54th st. Many celebs the whole deal.
  2. It's definitely a strange location for a club but the space is great, plenty of room for a big crowd once you get past the coat check, which by the way they make you check you're coat.
  3. very nice decor.
  4. Came with a huge group to have fun on Oct. 30th.
  5. went to club touch this past saturday, on the tenth and i would say my experience was fun, but nothing to recommend my friends for a really great time.
  6. The sound system is amazing, the decor is sexy and the DJ was playing awesome music!
  7. Once inside, the bottles came out pretty quickly (the champagne with a sparkler, which was fun) and we had a wonderful, attentive waitress.
  8. had an amazing time for my friends birthday, great music amazing bottle service great decor.
  9. on the positive side, the space has standard modern decor and the bar area looks fairly cool; decent music and sound system.
  10. Three huge floors, great music, fun crowd.
  11. There was a bachelorette party that looked like they were having great fun and this is the perfect place for that.
  12. Bartenders and decor are nice.
  13. the club's atmosphere is pretty awesome, but the bouncers and coat check people are the biggest jerks i have ever met.
  14. chugging champagne isn't fun and doesn't make up for being treated like badly and being screwed out of alcohol we paid for.
drinks
79.16999816894531% positive
  1. We had great service at the bar, the bar actually lights up when you "touch" it!
  2. The drinks were way too overpriced and ugly creepy guys keep coming up to us.
  3. The bartenders were friendly and personal even though the bar was busy.
  4. ....they made great drinks
  5. one cool quirk i liked was the light up bar.
  6. Young greasy haired kids, dry humping in the corner, expensive drinks with OVER $50 in unauthorized charges that I now need to go to Chase Bank to reconcile.
  7. The drinks are made well and the bar is amazing.
  8. cool bar because it lights up when touched, it's close to Club Iguana (check it out!)
  9. The drinks are so good- always strong.
  10. didn't have much to drink but having a table and being able to share drinks is quite cool so didn't want to give up the table unless there was a good reason.
  11. Great music, amazing staff, HUGE bar, nice layout of the bar.
  12. Beautiful space, awesome drinks, and very efficient and good looking staff.
  13. The bar itself is pretty cool as well, it lights up to the touch (i guess the bar is a play on the name).
  14. So many hot girls, great drinks, GREAT MUSIC.
  15. but after a few drinks I guess you become one of those weird people!
  16. also the drinks were amazing!
  17. The staff was great, the bartenders are cute and make strong drinks.
  18. It's a nice spot, comfy seating and cool bar area.
  19. the staff was rude, the drinks were expensive and not good at all!
  20. The open bar bartenders did not charge for drinks like they have been known to do and the DJ was pretty good.
  21. bar/club. Terrible management and poor service, we were told initially that 2 bottles were included in our table which my party already had paid for however once we got to the door we were told that no the bottles aren't included and that in fact they gav
  22. club offers unique space that allows for a flow of people between the bar, dancefloor, and mezz level with lounges.
  23. The place was okay music wasn't bad but the drinks were overpriced and the staff was rude!
  24. The bartender's there really friendly and you get your money's worth when you get a drink there for sure.
  25. Club has great music, delicious drinks, great crowd that knows how to party.
  26. on the positive side, the space has standard modern decor and the bar area looks fairly cool; decent music and sound system.
  27. the music kept the party going, the drinks were great and the crowd was a nice mix.
  28. We opted to get a bottle anyway since it usually ends up being cheaper between so many people and bar drinks are expensive.
  29. Great club with alot of space and good drinks.
  30. beautiful people, good drinks, good times.
  31. with a newly renovated interior it boosts a fresh look with LED color changes walls and a touch sensor bar top.
  32. The dance floor is the best I've seen in the city, they host great DJ's and besides a normal wait, there is rarely trouble getting drinks.
food quality
66.66999816894531% positive
  1. Club has great music, delicious drinks, great crowd that knows how to party.
  2. with a newly renovated interior it boosts a fresh look with LED color changes walls and a touch sensor bar top.
  3. Very meat market vibe, (which is good if you're into skanks or generally skeezy people) and the music was terrible?
menu variety
100.0% positive
  1. great club w diverse crowd
overall
100.0% positive
  1. my friends and i wanted to dance and just have a good time and found the perfect place.
  2. great place to dance!
  3. Overall i had a great night and would definately reccommend this place to someone who wants to go to a beautiful club that has room to dance.
  4. It is so hard to find a good place to dance now a days.
  5. needed to get to the bathroom upstairs and security helped me upstairs great place going again!
  6. It's a great place to meet someone, very inviting.
  7. There was a bachelorette party that looked like they were having great fun and this is the perfect place for that.
  8. If you're into dance music and good sound then Friday is the night to check this place out.
return potential
83.33000183105469% positive
  1. am sure they have good nights, but after such a HORRIBLE experience, I will never go back, will never recommend, and will tell people I know to stay away at all costs.
  2. Lets just say I am a big fan and will definately be back.
  3. we went on thursday night and we had such a good time that the staff recommended we come back for the saturday night party.
service
64.25000190734863% positive
  1. The doormen were not rude, but every good club has a tight door, including Touch.
  2. Everyone is friendly, the vibe is great.
  3. Very meat market vibe, (which is good if you're into skanks or generally skeezy people) and the music was terrible?
  4. They were playing upbeat dance music (I went for the DJ) it had a good soundsystem and some pretty people dancing.
  5. had an amazing time for my friends birthday, great music amazing bottle service great decor.
  6. club offers unique space that allows for a flow of people between the bar, dancefloor, and mezz level with lounges.
  7. the bartender made the best shhots ive ever had.
  8. Not only did none of my friends have issues getting in but the staff was so polite to us.
  9. I'm suprised more people aren't sick for being forced out in the cold for so long.
  10. and the service is the best service I have ever had!
  11. The bartender's there really friendly and you get your money's worth when you get a drink there for sure.
  12. The bouncers were rude and gave us a hard time even though we spend 1 hour waiting in the cold, they said it was free before 12 for guys and when the guys were at the front at 11:40 they lied to us about about it being free, then they charged $50 dollars
  13. Not everyone that clubs in NYC has that rude new yorker attitude so the staff should not assume that they are being mistreated just by the way you look at them.
  14. The environment was awesome and people were great security was very helpful.
  15. The service was awesome especially since the waitress was hot.
  16. beautiful people, good drinks, good times.
  17. was pretty disappointed, except for the staff who were very friendly.
  18. The bartenders were friendly and personal even though the bar was busy.
  19. The bouncers are nice and so are the bartenders.
  20. the club's atmosphere is pretty awesome, but the bouncers and coat check people are the biggest jerks i have ever met.
  21. It's a multi-level club with plenty of high-end bottle service and VIP seating, some on the main floor, some on the second level overlooking the huge dancefloor like a balcony.
  22. Basically, the "service" and "staff" are horrible!
  23. Music was horrible and bottle service sucked.
  24. am sure they have good nights, but after such a HORRIBLE experience, I will never go back, will never recommend, and will tell people I know to stay away at all costs.
  25. Give this place a chance before you pay attention to all the people who had a bad experience on New years eve.
  26. My experiences with the door staff, security and the bartenders was excellent.
  27. The bouncers were rude and completely not helpful.
  28. The staff is soooooo rude and if you even look at them the wrong way, they (the skinny, idiot girl in the greenish dress) will call security to get you kicked out because, after all, they deserve respect too.
  29. great music, good crowd, I recommend getting bottle service, service is awesome!
  30. The crowd is warm, very friendly and talkive.
  31. bad service, overcrowded , no security, def had a nightmare trying to get my jacket back awfull night my friends theres better places than this.
  32. The open bar bartenders did not charge for drinks like they have been known to do and the DJ was pretty good.
  33. The door staff was suprisingly friendly and nice after all the reviews I have read.
  34. we went on thursday night and we had such a good time that the staff recommended we come back for the saturday night party.
  35. People were rude and disrespectful.
  36. But not a place for decent people.
  37. How this man handled the situation was rude, disrespectful, and insulting enough to ruin my entire experience and, while I tried to stick around the club was too miserable so left.
  38. went to touch and i had such a great time staff was amazing
  39. The entire staff are really friendly and helpful, highly recommended if you're looking for something in Manhattan.
  40. we loved the bartenders and waitresses.
  41. About 2 hours later, a very rude employee came to our table and told us that she needed our table for a larger party and since no one sat us then our table was fair game.
  42. The people are beautiful; the space is beautiful.
  43. And I was pretty surprised the staff was as nice as they were.
  44. Me and my girlfriends got table service which was great because they have bottle service packages.
  45. The place was okay music wasn't bad but the drinks were overpriced and the staff was rude!
  46. Beautiful space, awesome drinks, and very efficient and good looking staff.
  47. just love this club, great music, beautiful set up and amazing service!
  48. am shocked people even rated this club higher than a 2.
  49. the bartenders and other staff were attentive, the music was on point, and everyone (esp in my party) had a great time.
  50. The couches were real nice and the service was good with people constantly passing through refilling ice and mixers without being asked, and cleaning around the area.
  51. The staff was great, the bartenders are cute and make strong drinks.
  52. Once inside, the bottles came out pretty quickly (the champagne with a sparkler, which was fun) and we had a wonderful, attentive waitress.
  53. They have great bottle service packages if you want to go that route (have spent much more in other clubs).
  54. staff/bartenders. great dance floor.
  55. Of course whenever you go to a club you can expect the bouncers to be less than friendly, however, at Touch they were downright going out of their way to be rude.
  56. We opted to get a bottle anyway since it usually ends up being cheaper between so many people and bar drinks are expensive.
  57. Rude staff (from counter girl to bouncers), overpriced.
  58. The place was rocking and the service was outstanding from the first phone call to end of the night.
  59. The place isn't as big as people are making it out to be.
  60. bar/club. Terrible management and poor service, we were told initially that 2 bottles were included in our table which my party already had paid for however once we got to the door we were told that no the bottles aren't included and that in fact they gav
  61. The waitress was so rude and acted as if she was doing us a favor.
  62. If your looking for a nice spot in midtown with good table service and a good looking crowd i'd definitely recommend it.
  63. Then I was introduced to a hot waitress who surprisingly was very nice.
  64. the staff was rude, the drinks were expensive and not good at all!
  65. Horrible service, rude staff, poor management
  66. Not only did we have to wait for 4 hours on what was supposed to be the VIP line, but we also had to deal with the idiot bouncer, a horrible waitress, a terrible bartender, and a really stupid coat check attendant.
  67. the staff was really friendly too.
  68. The two waitresses I had a chance to talk to (only dealt with them on the first visit) were extremely nice.
  69. We had great service at the bar, the bar actually lights up when you "touch" it!
  70. So the guys just paid $20 to get in and it was so not worth it, the place is small and the music wasn't even that good, to make it worst some of my friends got here at 12:15 and they didn't get in until 12:50 and there was only 20 people in front of them!
  71. had a birthday party here and the staff was amazing.
  72. Great music, amazing staff, HUGE bar, nice layout of the bar.
  73. but after a few drinks I guess you become one of those weird people!
  74. Bouncers thought they owned thelousy place, so rude and demeaning.
  75. the staff is welcoming unlike at a lof of pretentious nightclubs.
  76. the staff is absurdly rude; bouncers are angry degenerates and bartenders are obnoxious and slow
value
49.27999973297119% positive
  1. My friends and I were guaranteed a reduced price for admisson, as we were on the guest list, however, the employee at the payment window charged us full price.
  2. By that time, there was a huge line outside, which was a sign Touch was packed and popular that night!
  3. The bartender's there really friendly and you get your money's worth when you get a drink there for sure.
  4. The bottles were so expensive and they made me and my friends a group of 10 of us spent well over 2 grand.
  5. prices are great.
  6. ... he purposely missed Asian, and a huge group of us were there to spend money and to try to have a good time.
  7. The drinks were way too overpriced and ugly creepy guys keep coming up to us.
  8. yeah i had to get a table as i was with 4 guys but was worth it there were lots of beautiful girls there and the DJ omi played the great house music.
  9. Three huge floors, great music, fun crowd.
  10. So the guys just paid $20 to get in and it was so not worth it, the place is small and the music wasn't even that good, to make it worst some of my friends got here at 12:15 and they didn't get in until 12:50 and there was only 20 people in front of them!
  11. We stand there for hours; the line was huge and never moved.
  12. was led to a table on the first floor (This club is huge) It seemed a little tight but I guess thats what youre in for in NYC clubs.
  13. It's a multi-level club with plenty of high-end bottle service and VIP seating, some on the main floor, some on the second level overlooking the huge dancefloor like a balcony.
  14. Recently went to Touch, which is undoubtedly one of the worst clubs in NYC, and I highly recommend you do not waste your time and money by going here.
  15. We opted to get a bottle anyway since it usually ends up being cheaper between so many people and bar drinks are expensive.
  16. Young greasy haired kids, dry humping in the corner, expensive drinks with OVER $50 in unauthorized charges that I now need to go to Chase Bank to reconcile.
  17. the staff was rude, the drinks were expensive and not good at all!
  18. Rude staff (from counter girl to bouncers), overpriced.
  19. worst club in NYC ppl., spent so much money to have a nice time for new yr what i got ?
  20. The bouncers were rude and gave us a hard time even though we spend 1 hour waiting in the cold, they said it was free before 12 for guys and when the guys were at the front at 11:40 they lied to us about about it being free, then they charged $50 dollars
  21. Its hard to find clubs in New York with a legitimate dancefloor but this spot is huge.
  22. Came with a huge group to have fun on Oct. 30th.
  23. The place was okay music wasn't bad but the drinks were overpriced and the staff was rude!
wait time
66.66999816894531% positive
  1. we waited about 15 mins before we got in, but that's any good clubs in New York.
  2. the staff is absurdly rude; bouncers are angry degenerates and bartenders are obnoxious and slow
  3. I'm suprised more people aren't sick for being forced out in the cold for so long.
1 Star Rating: Poor

01/01/11

Avoid

by hkgnyc at Citysearch

As someone who lives in Manhattan and goes clubbing frequently, I can tell you that this place is a complete joke and a waste of time.

5 Star Rating: Highly Recommended

12/17/10

buy your new years eve tickets now!

by nycnyeparties at Citysearch

purchase at www.nycnyeparties. com

email nycnyeparties@gmail. com for more information, group discounts, and VIP reservations!

Experience a Times Square mega-watt New Year's Eve 2011 scene and be seen at New York City's premier dance club- Touch Nightclub!

Touch it! Feel it! Live the high life and celebrate your New Year's Eve 2011 at the hot spot both Citysearch and Zagat have bestowed the highest honor imaginable in New York's smoking hot velvet-roped nightclub circuit. Touch NYC is unequivocally Manhattan's "Best Dance Club." On this spectacular night, the close proximity to the electrifying action and full-throttle excitement surrounding Times Square's "Greatest Outdoor New Year's Eve Celebration on Earth" makes Touch NYC the golden NYE ticket of the year. Revelers seeking to celebrate in a captivating and unique setting will have their breath taken away by Touch's mesmerizing high tech, interactive Sensa Cell bar top that reacts to your movements with everchanging colors and patterns.

Located in Midtown Manhattan's Theater District in the shadows of Times Square, Touch is the premier destination for nightlife aficionados. Housed in the space formerly occupied by New York’s legendary nightclub Float, a rumored $8,000,000 was spent to create the one-of-a-kind night time playground envisioned by world-renowned designer Fernardo Flores (230 Fifth, Plunge at the Gansevoort Hotel, Jet Lounge and The Gramercy Hotel). Touch is a consummate professional in throwing lavish private events having played host to VHI, MTV, Bravo Networks, ESPN & Major League Baseball and their star studded guest list, to name a few. Where there’s A-list parties there’s celebs!

1 Star Rating: Poor

11/11/10

They never answer the phone

by SamanthaMaine at Citysearch

Can't get through to speak with anyone

5 Star Rating: Highly Recommended

09/23/10

I love this place

by Jmckin at Citysearch

Some of the people who reviewed this place never even made it through the door. Really??? You're giving a place a crappy review because of your experience on the line? haha

Every time I've gone it's been insanely good. I love it. The place is huge, plenty of room to breathe. Every time I've gone I've seen celebs or players for random sports teams so not exactly B&T crowd.

Atmosphere is sick. Music is good.

1 Star Rating: Poor

06/27/10

Over rated Club

by sweiss1986 at Citysearch

This spot has been over run by B & T enough said its 100% B&T on the weekend

  • Pros: Decor & 3rd floor if you know where it is
  • Cons: Crowd

The Details on Touch

Place Categories:

  • great music
  • best club
  • great place
  • horrible thelousy place
  • worst absolute worst club
  • amazing great time staff
  • worst dj
  • favorite dance spot
  • nice bartenders
  • great table service
  • great fun crowd
  • very nice music amazing bottle service great decor
  • expensive bar drinks
  • horrible rude staff
  • horrible bottle service
  • awful music
  • recommend touch
  • rude bouncers
  • fantastic birthday experience
  • rude many people
  • great vibe
  • beautiful more people
  • great drinks
  • beautiful space
  • rude situation