True Boutique

(212) 431-7709

278 Mott St. (nr. Houston St.)
New York, NY 10012 40.724155 -73.994405

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Neighborhoods: NoLita, Downtown

Hours:

Tues-Sat 12-7pm, Tailor On-site

Sun 12-6pm

Mon Closed, or by appointment

Last updated 4.14.11

ambiance
100.0% positive
  1. Katie and Beth make it comfortable for you to try on jeans in a cozy little dressing room and come out to the mirror for fitting help as if you were in your own apt.
  2. While I waited I had a glass of wine with the owner Katie who is so fun to hang out with.
drinks
100.0% positive
  1. and having a glass of wine or 2- I walked out with 2 pairs of beautifully tailored jeans and a beautiful silk top/dress by Cloak and Dagger.
  2. While I waited I had a glass of wine with the owner Katie who is so fun to hang out with.
menu variety
100.0% positive
  1. From the friendly service to the great variety of jeans and sizes to the beautiful dresses - this place truly blew me away!
  2. Great quality, great selection of pieces.
overall
100.0% positive
  1. From the friendly service to the great variety of jeans and sizes to the beautiful dresses - this place truly blew me away!
service
100.0% positive
  1. The ladies are exceptionally friendly and extremely accomodating.
  2. With customer service so great and the jeans so perfect I find that I have to restrain myself from going there so often because I can't stop buying them.
  3. Great customer service, beautiful items, seamstress on sight
  4. From the friendly service to the great variety of jeans and sizes to the beautiful dresses - this place truly blew me away!
wait time
100.0% positive
  1. True boutique is a little gem on mott st. from the minute you walk in, your eye will stray from the jeans to beautiful silk dresses for a party to a unique top that you wont find everywherrrre else.
5 Star Rating: Highly Recommended

05/21/09

I am truly a fan!

by LW333 at Citysearch

What a lifesaver," go-to" shop your boutique has been for me. Great quality, great selection of pieces. It is a complete experience at True for me. I greatly appreciate the VIP savings for on-line purchases very generous and thoughtful.

Thanks so much again...I feel like a very special friend of True.

  • Pros: Customer service, free alterations, size range!
  • Cons: I buy too much! :)
5 Star Rating: Highly Recommended

11/24/08

Be True To Yourself!!! What a concept!!! I love it!!!

by jennydonath at Citysearch

I went to True Boutique to buy some jeans, which is typically a daunting experience. (I am a size 16.) I usually can't find anything that fits in regular stores and have been restricted to shopping at department stores in the plus size department for the past two years or so, which is very depressing. I never thought I'd be shopping in a boutique in Soho for jeans, and have a positive experience, AND actually buy a pair that look fabulous!!! I need to go back and buy another pair because I'm getting so much wear out of them. I also bought a wool cape that is absolutely beautiful and stylish. I just moved to NYC from the CT. suburbs a year ago, and this outfit makes me feel like I finally belong in this trendy city. I'm not feeling like I need to lose weight, but rather spend more shopping days at True!

5 Star Rating: Highly Recommended

05/27/08

Simply the best

by gml22 at Citysearch

Not only do they carry jeans for curvy girls who are perhaps not a size 2, but they make you feel very comfortable. You don't feel self concious or pressured. They prices run the gamet so there is something for everyone. I must say, though that the best part is the service. The ladies are exceptionally friendly and extremely accomodating. I was able to buy jeans, eat and have them tailored all in a lunch hour! They also messenger which I loved!! Kudos to the Ladies of True. They have one satisfied customer in me!!

  • Pros: Stupendous
5 Star Rating: Highly Recommended

05/22/08

BEST JEANS FOR EVERY BODY TYPE

by kelly33 at Citysearch

With customer service so great and the jeans so perfect I find that I have to restrain myself from going there so often because I can't stop buying them. I love that the prices vary from splurge to steal. It's an adorable boutique that's not overwhelming and is enjoyable to be at.

  • Pros: service
5 Star Rating: Highly Recommended

05/22/08

jeans that fit!...or will fit before you leave!

by ninastylist at Citysearch

True boutique is a little gem on mott st. from the minute you walk in, your eye will stray from the jeans to beautiful silk dresses for a party to a unique top that you wont find everywherrrre else.

Katie and Beth make it comfortable for you to try on jeans in a cozy little dressing room and come out to the mirror for fitting help as if you were in your own apt. with a best friend(only katie and beth are not afraid to tell you the truth!)

As a personal shopper and stylist in NYC,I highly reccomend True boutique for jeans tailored immediatly on site and unique pieces that are exciting to wear and just a little bit different.I send my clients of all ages to try on jeans from size 00-16 and be confident that they leave with a pair.

Its truly a fun experience, and a glass of wine and dark chocolate with the girls as you wait only makes it easier!!!

I also rely on True as a last minute going out shop, I can walk in at 6 and have my jeans and top ready for a night out by 7!!!

The Details on True Boutique

Place Categories:

  • great customer service
  • great jeans
  • stylish wool cape
  • exceptionally friendly ladies
  • beautiful silk dresses
  • big booty
  • fun owner katie
  • cool store
  • great quality
  • great variety
  • beautiful silk
  • great jacket
  • unique top
  • cozy little dressing room
  • gem true boutique
  • great clothes
  • not overwhelming adorable boutique