Hollister

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Casey Acierno

Joined 6 years ago

California cool in a Soho setting.. This suburban mall mainstay’s Soho flagship might seem small and cramped at first, but inside four stories of nooks filled with surf-inspired casual clothes and models posing in bathing suits await the eager teenager. The labyrinthine store leads the shopper through dimly-lit hallways brimming with meticulously sorted jeans and shirts; the ubiquitous faux-vintage logo sweatshirts are available too, in every design and color imaginable. Large video screens showing live feeds of the California coast provide a splash of color, completing the shopper’s journey from the streets of Soho to a warmer, sunnier place.