La Petite Coquette

(212) 473-2478

51 University Pl (nr. 10th St.)
New York, NY 10003 40.7325 -73.9939

Get Map & Directions »

Neighborhoods: Greenwich Village, Downtown

Hours:

Mon-Wed, Fri-Sat 11am-7pm

Thu 11am-8pm

Sun 12pm-6pm

Last updated 11.30.11

Category:

Women's Clothing, Clothing Boutiques

Payment Methods:

American Express, Visa, MasterCard

Women's Clothing Products:

Lingerie, Bras

What People Are Saying About La Petite Coquette

Featured Review

Liz Zack

Contributor

The Scene – You'll need to get buzzed in to this small, extraordinarily frilly store. A wall of signed 8-by-10's attests to the celebs who've shopped here before you--Veronique from the Victoria's Secret catalog (so much for brand loyalty) and Sarah Jessica Parker are a few of the notables. The owner rules the store like a madam and dispenses expert advice: "I like you in red. Just do something about the top." – – The Goods – Bras, of course, but also corsets, panties, nighties and negligees in every shape and size. Buttery colors reign; style runs the gamut from sex…

Editor's Tips

The Extras:
Check out the "Curvy Girls" selection of bras in sizes up to H cup, and bands up to 38.
ambiance
96.87999725341797% positive
  1. With the help of the owner and her knowledgeable staff, not only was she able to find a comfortable bra but also one that was lacey and made her ?
  2. La Petite Coquette is staffed by cool, knowledgeable, fun women who "sparkle.
  3. The other day I peeked in, eager to find the impossible, a "comfortable" strapless bra.
  4. Their knowledge base combined with the terrific inventory of product: La Perla, Woolford, etc make the entire experience fun and worthwhile.
  5. Well, once she'd hoisted me into the bra and fitted me correctly, I can honestly say that it was the most remarkably comfortable strapless bar in the world.
  6. Such helpful and honest sales personnel and on top of that such a cute ambiance.
  7. You made my experience at La Petite Coquette extremely comfortable, both in the fit of my new bra and in the process of finding the perfect fit.
  8. They are so sweet and make the experience so fun.
  9. This is a lingerie store for men and women who are comfortable with their desires.
  10. have been shopping here since I was in college and it's my number one favorite shop for lingerie, both for fun everyday things and for luxurious special items that fit *perfectly
  11. And if any woman is going to truly purchase comfortable, well-fitting, and subsequently, well, sexy lingerie, she is going to have to resign herself to the same cold hard truth that I faced while standing in the perfectly-pink dressing room of the boutiqu
  12. was assisted by Barbara, who in about 5 minutes flat, showed me the most comfortable bras that looked great and felt great.
  13. Whether you're shopping for lingerie, basic bras or control undergarments or the fun little things that make romance more interesting, La petite coquette has it all!
  14. The store is very comfortable and not at all overwhelming for a male shopper.
  15. Tania was so wonderfully helpful and made this a fun, completely comfortable, unrushed, and informative process!
  16. Guys, shopping for lingerie for your wife or girlfriend has never been this fun!
  17. After spending an hour at another lingerie shop in Soho searching for the perfect strapless bar for under my wedding dress, and feeling generally uncomfortable in each and every one that I tried on, I headed to La Petite Coquette for the first time just o
  18. It is a super comfortable place to shop and the staff is very helpful without being pushy.
  19. All the women buzzing around the cozy little boudoir type store is a must see for any traveler and a must visit for any woman looking to take her sexappeal and turn it up to hot!
  20. want to express my thanks to Rebecca, the owner, for going out of her way to make this process comfortable for me.
  21. Great location, amazing service and I have finally found a store that stocks decent bras for those with DD's!
  22. Anything new and different can be found in this cozy and seductive boudoir of a boutique.
  23. am a bit self conscious about my body, and I feel completely comfortable around the warm staff!
  24. Knowledgeable staff and quality merchandise in friendly shopping atmosphere.
  25. It's great for small folks too - a beautiful atmosphere even for tomboys!
  26. a beautiful store and the women who work there are very helpful and were able to make me feel comfortable; considering (at the time) I was the only man in the store.
  27. The store is warm, cozy and inviting.
  28. would recommend this shop to anyone who wants to experience a fun bra shopping time (which it has never been before for me)!
  29. The most comfortable and sexy underwear you will ever put on.
  30. am a curvy woman, so finding a bra that is pretty, does the job it's supposed to do and is comfortable is a challenge.
  31. Their stock is amazing, the staff knowledge is terrific, and it's a lovely atmosphere - not impersonal like VS (never going back THERE again, I can tell you that) but not over-the-top like some of the kitschy lingerie shops downtown.
  32. making you feel comfortable, and understanding what bras will work best for you), and I had 6 (yes 6!)
dessert
100.0% positive
  1. Tania was extremely helpful and made the process of finding what I needed easy as pie.
drinks
75.0% positive
  1. It is like a bar full of women, minus the drinks and other guys, with underwear everywhere.
  2. After spending an hour at another lingerie shop in Soho searching for the perfect strapless bar for under my wedding dress, and feeling generally uncomfortable in each and every one that I tried on, I headed to La Petite Coquette for the first time just o
  3. Best customer service, bar none
  4. Well, once she'd hoisted me into the bra and fitted me correctly, I can honestly say that it was the most remarkably comfortable strapless bar in the world.
food quality
100.0% positive
  1. Breast wishes, hopes and dreams await the reader of this top-selling how-to book on casting the spell, wrapping our bodies in sensuous, yet sensible, lingerie, and the delicious experience of actually being able to indulge these fantasies at her heralded
  2. In this day and age where customer service is non-existent, Kate is a huge breathe of fresh air and it is truly appreciated.
  3. They had on some great salsa music playing and I notice this fabulous woman dancing coming up the stairs.
menu variety
94.11999702453613% positive
  1. She has a beautiful store with a great selection (of both colors, styles and sizes).
  2. She asked me about my wifes taste, seemed to have excellent insight into what might best suit her needs and gave me a beautiful focused selection from which I could choose.
  3. They are incredibly helpful as a result of their extensive 3-month training and have a gorgeous selection of all types of underthings.
  4. You really can't beat the selection here, there is nothing tacky--- everything is tasteful and very creative!
  5. She picked out a few options of things she thought Tracy would like and I couldn't choose just one so I bought them all.
  6. Forget that they have the most beautiful things (La Perla, etc), a huge variety (too many brands to mention), the staples I will always want (Hanky Panky boyshorts!)
  7. This lingerie store is a gem--the selection is great (must visit the back room for super sale items) and the customer service is couture-quality--ask for Kate
  8. The salesperson, Barbara, was attentive without being pushy and showed me a lot of different options.
  9. Everything from the selection of lingerie, to the presentation of the gift, to the excellent customer service made it a great gift to give.
  10. The whole experience of buying lingerie becomes much more pleasurable than in other places; good dressing rooms with good lighting, great selection, and sometimes even crazy sales.
  11. The variety of items in the window were enticing and I was suspicious that this boutiques would be able to have items that would fit my friend, (size 6, tall, C/D) and me (size 14, tall, & bigger than DD).
  12. It turns out I have been wearing the wrong size, and Kate was so helpful in finding me many styles and options.
  13. Wonderful customer service, and great selection!
  14. If you're a guy looking for your girlfriend, this is also the perfect place for you-- again, bc of the great selection and helpful staff.
  15. The selection is the best in the city - a perfect blend of classic and ultra feminine lingerie.
  16. Best product, best selection and most importantly best staff.
  17. Expect, once you step inside the door, to be apprised by a knowledgeable sales assistant who can assess your correct size at a glance, and who will then provide you with an abundance of choices, from plain T-shirt bras to unabashedly alluring and from the
  18. good bra that fits will make my lil knockers look great so I was surprised at the sales help - listened to what i wanted, what kind of fabrics were good for me (i hate itchy lacy stuff and tight g stings), and offered a variety of colors for a variety o
  19. The rest of the staff is also superb and you will be quite happy with the fabulous variety of lovely lingerie fashion.
  20. Great selection, friendly staff, and that Rebecca, no wonder they have been in business so long.
  21. Go to Journelle instead - the service is fantastic and they have a wonderful selection of lingerie at many different price points.
  22. The selection I found of really beautiful designer bras is definitely the best and I'm very particular.
  23. Cozy, low-key shop with a fabulous selection of garments, wonderful people on the floor
  24. Excellent Service (KATE was wonderful) / Excellent selection
  25. chose to go there because I knew they carried a variety of good brands.
  26. They have a huge selection of beautiful lingerie, for both special occassions and everday.
  27. wonderful staff /grand inventory /the best lingerie choices and staff very helpful-many choices and all sizes-also some things for men
  28. Your selection is excellent, the store is beautiful and the staff is outstanding.
  29. Good selection, bad service
  30. was so pleased with the service and selection, that I brought several friends back the following day to try their hand at finding the perfect undergarments.
  31. While the shop was very busy just two days before Valentines, she took the time to learn about my wife's build and tastes and direct me toward a number of excellent options.
  32. They have a great selection of bras and underwear and they are great quality.
  33. When I was picking out thigh high/stockings she brought me more budget friendly options which was great.
  34. Time and time again, this store has pleased me with a unique, one of a kind selection, and great sales help.
overall
97.6200008392334% positive
  1. Someone mentioned the list of New York's best independent lingerie stores as per Time Out New York.
  2. This is a great place, but sometimes i feel as though I can not shop without someone watching my every move.
  3. heard good things about La Petie Coquette, so I thought it would be a good place to start.
  4. Overall it was one of the best experiences I have had in a store in a very long time.
  5. Just like good lingerie, the store reveals just enough sexiness to make you feel enticed.
  6. La Petite Coquette is THE best lingerie store in the city.
  7. Yes, this is the most I've ever spent on lingerie but I imagined I spent less than if I bought a ticket to France, rode around in a Taxi until I found the best lingerie store, asked a snobby sales woman, and then bought the lingerie there.
  8. Being a large breasted woman always made it impossible to find a good bra until I came across this store.
  9. best lingerie store in the city
  10. It's one of my favorite stores, period.
  11. La Petite Coquette is overall the best store to purchase all kinds of lingerie including: thongs, bras, teddies and nighties in New York City.
  12. There is nothing I enjoy more than a great retail experience at a specialty boutique because I HATE department stores.
  13. This is by far the best lingerie store in the city.
  14. Absolutely the best lingerie store I have ever been to
  15. had the best experience in the store today.
  16. I am sure your commission check will be great- but have a party when the store is closed and the customers are gone.
  17. best place to buy bras
  18. On my way home from work last week I stopped into La Petite Coquette for the first time and now I can safely say this is my new favorite lingerie store!
  19. guess they started carrying more outerwear like tops and sweaters, which is great because in a store this exclusive, you'll only find the most unique and stunning pieces.
  20. believe this is a good place to find a bra that fits you, but I have never been treated so rudely in my life by a salesperson.
  21. Its unbelievable what a good fitting bra can do and its so nice to have a store that provides the right advice.
return potential
100.0% positive
  1. will definitely go back to get fitted for the perfect bra!
  2. But overall, I got great products from there, and I will come back again.
service
98.00000190734863% positive
  1. The sales girls were knowledgeable, and the owner was friendly and very helpful.
  2. great service
  3. Tanya is polite, down to earth, friendly and funny.
  4. received very friendly, helpful assistance.
  5. Great selection, friendly staff, and that Rebecca, no wonder they have been in business so long.
  6. For all you ladies who are looking for the most helpful service and collection of beautiful lingerie this is the place to be.
  7. Unlike most high end lingerie stores, the staff here is very friendly and extremely accomadating.
  8. The staff is friendly and extremely helpful.
  9. While prices are on the upper end of the range, the staff has always been really helpful about finding something just right for my budget.
  10. Fabulous lingerie, knowledgeable staff
  11. Her amazing customer service has made me a life long customer.
  12. When I was picking out thigh high/stockings she brought me more budget friendly options which was great.
  13. The store associates really spend a lot of time with you and want to get to know you on a personal basis so that they can provide you with the best possible service.
  14. The salesperson, Barbara, was attentive without being pushy and showed me a lot of different options.
  15. After bad service at some local stores searching for the perfect fitting bra i had given up.
  16. If you're a guy looking for your girlfriend, this is also the perfect place for you-- again, bc of the great selection and helpful staff.
  17. best staff-best inventory
  18. In this day and age where customer service is non-existent, Kate is a huge breathe of fresh air and it is truly appreciated.
  19. great customer service
  20. The staff is so knowledgeable and so pleasant.
  21. excellent service
  22. The staff here is super super knowledgeable but not at all snobby-- the vibe of the store is lighthearted so you won't encounter any attitude.
  23. Good selection, bad service
  24. Great staff.
  25. wonderful staff /grand inventory /the best lingerie choices and staff very helpful-many choices and all sizes-also some things for men
  26. The way I see it, I'm paying for good quality, excellent fit & amazing service!
  27. The rest of the staff is also superb and you will be quite happy with the fabulous variety of lovely lingerie fashion.
  28. Again, the service was excellent.
  29. The staff is incredible and Rebecca is just unbelievable - what a stellar personality.
  30. This lingerie store is a gem--the selection is great (must visit the back room for super sale items) and the customer service is couture-quality--ask for Kate
  31. knew they would take care of me - I always have had great service there.
  32. With the help of the owner and her knowledgeable staff, not only was she able to find a comfortable bra but also one that was lacey and made her ?
  33. The salespeople are incredibly friendly and helpful, and give you a lot of attention without making you feel pressured to spend a lot of money.
  34. The staff is so nice -- I went here with three girlfriends, one of whom is getting married in May and, with the help of the staff, we managed to buy things for her without her realizing it!
  35. They are not selling you lingerie they are making people feel good and look good.
  36. Best Bra Fitting and Best customer service
  37. Wonderful customer service, and great selection!
  38. Best customer service and Selection
  39. Great location, amazing service and I have finally found a store that stocks decent bras for those with DD's!
  40. Oh, and the staff is so great about budgeting as well; they don't make you feel less important just because you have a budget, like so many other places.
  41. This shop has excellent bra fit experts on staff and they will not only tell you your size just by looking at you (eerily accurately), but they actually have things that will fit that size!
  42. Go to Journelle instead - the service is fantastic and they have a wonderful selection of lingerie at many different price points.
  43. Best customer service, bar none
  44. Cozy, low-key shop with a fabulous selection of garments, wonderful people on the floor
  45. knowledgeable staff
  46. Assisted by the extremely knowledgeable staff they will assess your size with only the necessary amount of poking and prodding, while they gently tell you like it is- sagging?
  47. What a great shopping experience with old school customer service!
  48. The service is really wonderful and you walk out feeling like a million dollars.
  49. was so pleased with the service and selection, that I brought several friends back the following day to try their hand at finding the perfect undergarments.
  50. Rebecca and her wonderful staff give an incredible shopping experience and an make the male customer feel completely at ease.
  51. The staff was even nice enough to make a lunch recommendation that was perfect as well!
  52. Their stock is amazing, the staff knowledge is terrific, and it's a lovely atmosphere - not impersonal like VS (never going back THERE again, I can tell you that) but not over-the-top like some of the kitschy lingerie shops downtown.
  53. stopped in on a snowy day for a Valentines gift and the staff was delightful and helpful.
  54. Wonderful customer service!
  55. Rebecca instructed me to ask for Barbara, who was friendly, knowledgeable and patient.
  56. It is a super comfortable place to shop and the staff is very helpful without being pushy.
  57. And the sales staff, ESPECIALLY Alexandra, is wonderful, very knowledgeable and helpful.
  58. Your selection is excellent, the store is beautiful and the staff is outstanding.
  59. My sales assistant (unfortunately I don't know her name) was attentive and very helpful.
  60. Moreover, the staff was fantastic.
  61. Not only that, the customer service is impeccable.
  62. The staff is helpful with suggestions.
  63. Very user friendly towards men shopping for ladies
  64. They've got wonderfully sweet staff, unbeatable customer service, beautiful lingerie, and a wide range of prices!
  65. the staff has been awesome and i believe some girls have been there many years.
  66. Excellent service
  67. am a bit self conscious about my body, and I feel completely comfortable around the warm staff!
  68. Best product, best selection and most importantly best staff.
  69. Everything from the selection of lingerie, to the presentation of the gift, to the excellent customer service made it a great gift to give.
  70. also met the owner of the store Rebecca who was very friendly, personable, and only made me feel more at home.
  71. Knowledgeable staff and quality merchandise in friendly shopping atmosphere.
  72. The bras were $64 each, but I'll pay that much for the convenient, friendly service, and a quality bra that fits right.
  73. The minute you walk in the door you are greeted with friendly faces and warm smiles that make you feel welcome and special.
  74. The sales people are very good about suggestions without being pushy.
  75. Only for those who like great products with fantastic service, and like to feel special.
value
81.57999992370605% positive
  1. The service is really wonderful and you walk out feeling like a million dollars.
  2. Karen brought me tons of beautiful bras to try on til she and I found the perfect fit, within my price range, and something I adored.
  3. she helped me find some really pretty things that were no more expensive -- and MUCH better quality -- than Victoria's Secret.
  4. They have a huge selection of beautiful lingerie, for both special occassions and everday.
  5. The fact that she didn't rush me was especially important to me, as nice bras are not cheap, so I appreciate that they let you take your time to try things on and make decisions that you won't regret.
  6. While prices are on the upper end of the range, the staff has always been really helpful about finding something just right for my budget.
  7. The charming owner is worth the trip as well!
  8. The fit of these bras is amazing and worth every penny.
  9. Of course one you try on an expensive bra, you will want it!
  10. They've got wonderfully sweet staff, unbeatable customer service, beautiful lingerie, and a wide range of prices!
  11. Just remember, it is beautiful, high quality lingerie so it is a little expensive.
  12. good bra that fits will make my lil knockers look great so I was surprised at the sales help - listened to what i wanted, what kind of fabrics were good for me (i hate itchy lacy stuff and tight g stings), and offered a variety of colors for a variety o
  13. Forget that they have the most beautiful things (La Perla, etc), a huge variety (too many brands to mention), the staples I will always want (Hanky Panky boyshorts!)
  14. In this day and age where customer service is non-existent, Kate is a huge breathe of fresh air and it is truly appreciated.
  15. The salespeople are incredibly friendly and helpful, and give you a lot of attention without making you feel pressured to spend a lot of money.
  16. Alright, I was not thrilled to realise I now wear an E-cup, but the thing is, with this support, I no longer feel like I'm in possession of huge jiggling jello melons - I look more height/weight proportionate than ever before!
  17. Very expensive, but what the hell.
  18. Go to Journelle instead - the service is fantastic and they have a wonderful selection of lingerie at many different price points.
  19. Also, when I told Emily that I was on a pretty strict budget, she immediately started bringing me bras that were in a lower price range.
wait time
91.66999816894531% positive
  1. went in and told them what I was looking for and in mere minutes, I had a perfect fit in my possession.
  2. Ive been stuggling for so long to find that perfect bra that just fits normally!
  3. Friendly, efficient, and knowledgeable Martina soon had me esconced in a dressing room, happily trying on bra after bra, when just minutes before I'd been hot, hungry, and cranky.
  4. was assisted by Barbara, who in about 5 minutes flat, showed me the most comfortable bras that looked great and felt great.
  5. Everyone in the store was very helpful and they made it quick and painless to find what i wanted.
  6. Went in to pick up a gift for my wife and it took Taria all of 5 minutes to help me pick out the perfect lingerie.
  7. The minute you walk in the door you are greeted with friendly faces and warm smiles that make you feel welcome and special.
  8. went into the shop to buy something for a weekend away with my boyfriend and ended up with an exquisite bra and panty set that didn't stay on for long.
  9. Her amazing customer service has made me a life long customer.
  10. Great selection, friendly staff, and that Rebecca, no wonder they have been in business so long.
  11. Overall it was one of the best experiences I have had in a store in a very long time.
  12. That was implanted in my head for so long when I got turned down to get measured and the horrible treatment and ill informed at Victoria Secret.
5 Star Rating: Highly Recommended

05/17/11

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5 Star Rating: Highly Recommended

09/15/10

The ONLY place to buy lingerie...

by MMish at Citysearch

This place is simply the best. Highest quality, best service, wonderful environment. Rebecca herself helped me and I left the store feeling like a whole new woman. Seriously, if you want quality over quantity, this is the place to shop!

5 Star Rating: Highly Recommended

08/24/10

Get a Bra that actually fits!

by Ryd at Citysearch

My wife and I stumbled upon La Petite Coquette and she asked for some help with bra sizing. The assistant instantly assessed my wife's size by eye, correctly, first time! She whisked her away to the fitting room and came back a few minutes later with choices all made.

I got to sit on the nice chaise longue and twiddle my thumbs.

This is the first time in her life that my 34 year old wife has actually had bras that fit her properly. Everybody is happy.

Ryd

5 Star Rating: Highly Recommended

08/23/10

best place for your girls!

by nycfoodie126 at Citysearch

i love La Petite Coquette. tired of spending money on ill fitting bras, i decided to venture into here after reading some celebrity reviews. 5 years later, i'm still a loyal customer. you cannot beat the knowledge of the staff about getting the right bra, especially for me, being large chested. i have left manhattan and still come into the city to buy bras from La Petite Coquette. this place should be an institution for women!

5 Star Rating: Highly Recommended

08/21/10

Best Lingerie in the City

by caroline nunan at Citysearch

I work as a stylist and this store is the only place I go to pull lingerie for editorial shoots. They have the most amazing selection and the girls are lovely. Hands down the best place in the city for beautiful lingerie.

The Details on La Petite Coquette

Place Categories:

  • perfect fitting bra
  • helpful sales staff
  • best lingerie store
  • great retail experience
  • beautiful high quality lingerie
  • excellent possible service
  • perfect fit
  • comfortable place
  • best customer service
  • great shopping
  • favorite lingerie shop
  • sophisticated store rebecca
  • sophisticated owner
  • incredible salesperson
  • best bra shopping experience
  • beautiful fun women
  • helpful kate
  • helpful especially alexandra
  • patient barbara
  • great sales
  • great quality
  • hates bra shopping
  • best bra fitting
  • good brand
  • great products
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