Heartland Brewery

(212) 645-3400

35 Union Sq (17th St.)
New York, NY 10003 40.7357 -73.9914

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Neighborhoods: Flatiron District, Midtown, Union Square

HEARTLANDBREWERY.COM

Last updated 10.17.11

Category:

Bars & Clubs, Brew Pubs, Brew Pubs, Restaurants, Bars & Pubs

Payment Methods:

American Express, Visa, Discover, Diners Club, MasterCard

Bar & Pub Special Features:

Notable Beer List, Draft Beer, Bar Menu

Restaurant Special Features:

Family-Friendly Dining, Brunch, Lunch Spot, Business Dining, Date Spot, Group Dining, Food Delivery, Private Parties

Cuisine:

Traditional American

Bar & Club Special Features:

Outdoor Seating, After Work

Editor's Tips

What People Are Saying About Heartland Brewery

Featured Review

Erin Behan

Contributor

The Scene – After work, after the movies, after dinner, after a date, after the green market--this branch of the New York City brewpub chain works well to top off almost any casual day or night out without much hassle. Its dark wood interior and mix of high-top tables near the front bar and deep wooden booths toward the back serves a mix of drinkers and eaters, but don't try to kid anyone--you're here for the beer. – – The Draw – Farmer Jon's oatmeal stout is an out-front winner, and despite its deep, rich flavor with hints of espresso, the finish never gets heavy. For…

Editor's Tips

Where to Sit:
If it's open, the mezzanine makes a nice people-watching spot, but in the summer, the prime location is the sidewalk seating.
The Extras:
To arrange an event at Heartland, give the staff a call with your party specifics.
ambiance
100.0% positive
  1. “Would definitely go back, plus great Union Square location.”
  2. “Very convenient location - 34th street.”
  3. “phenomenal service; great beer variety; fab location”
  4. “Very good selection of beers and a very good atmosphere.”
dessert
100.0% positive
  1. “The brownie comes warm with chocolate (not vanilla) ice cream, then smothered in chocolate sauce and topped with whipped cream.”
drinks
88.10000419616699% positive
  1. “as a total girlie girl, first, i don't like beer normally and secondly, there was no apricot flavor noted.”
  2. “Good beer and crowd”
  3. “phenomenal service; great beer variety; fab location”
  4. “tried a peach beer that was really good.”
  5. “service was wonderful, beer was on point( the honey wheat!”
  6. “He took care of our drinks and appetizer, but didn't give an explanation as to why the waiter was being so rude.”
  7. “drinks/appetizers. The mirco-brew beer was pretty good.”
  8. “Besides the beer that is the best, they make great mix drinks too - their mixologist makes a mean apple martini!”
  9. “Good beer, friendly people, so so waitstaff”
  10. “Buffalo Chicken Spring Rolls are a must and if you are not in the mood to have one of their delicious homemade beers - their Root Beer soda is incredible - they make that too.”
  11. “The setup indoors is interesting, with a second floor balcony looking over the bustling bar below.”
  12. “would recommend this restaurant for a beer and burger when in the Union Square area.”
  13. “Well at least the beer was good, and thats all.”
  14. “An enjoyable place for a light bite and drink!”
  15. “LOL this is just a great place to take someone who likes to drink.”
  16. “Very good selection of beers and a very good atmosphere.”
  17. “The beer's still great.”
  18. “Convenient spot for a drink near Union Square”
  19. “great beer!”
  20. “Everything was tasteless, and those horrifying cheese grits have got to go, and you think they could spare some more canadian bacon, thin and small, thankfully the beer was good.”
  21. “The food and beer were quite good but since they tack on gratuity for larger groups, the staff has little incentive to pay attention to certain customers.”
food quality
96.14999771118164% positive
  1. “The buffalo wings were delicious.”
  2. “The chicken wontons were good, but not great.”
  3. “the menu was diverse and the foods delicious.”
  4. “tasty brews”
  5. “The food was pretty good pub grub as I recall.”
  6. “and these yummy chicken w/ blue cheese wraps- were just delicious.”
  7. “Also, the food was good.”
  8. “Myabe one of the best burgers I have ever had.”
  9. “The food was good, and the service was good.”
  10. “but the french fries were delicious.”
  11. “add some bacon & cheese & this beats big mac or bk's.”
  12. “The food was really good as well.”
  13. “The food and beer were quite good but since they tack on gratuity for larger groups, the staff has little incentive to pay attention to certain customers.”
  14. “Buffalo Chicken Spring Rolls are a must and if you are not in the mood to have one of their delicious homemade beers - their Root Beer soda is incredible - they make that too.”
  15. “Food was typical and the ale was tasty.”
  16. “would recommend this restaurant for a beer and burger when in the Union Square area.”
  17. “Great food, great atosmphere, attentive staff.”
  18. “onion rings & calamari were very good.”
  19. “The brownie comes warm with chocolate (not vanilla) ice cream, then smothered in chocolate sauce and topped with whipped cream.”
  20. “Everything was tasteless, and those horrifying cheese grits have got to go, and you think they could spare some more canadian bacon, thin and small, thankfully the beer was good.”
  21. “was in the mood for a burger and she recommended the Buffalo Burger - med rare.”
  22. “The burgers and fries are great, as well as the soups and salads.”
  23. “Great Beer and Good food”
  24. “Both our burgers were incredibly delicious, we both agreed they were probably the best we've ever had.”
  25. “not many take to this, but their buffalo burgers are great.”
  26. “The food was excellent.”
menu variety
100.0% positive
  1. “think the menu at this one is much more diverse and the service was good.”
  2. “Very good selection of beers and a very good atmosphere.”
  3. “phenomenal service; great beer variety; fab location”
  4. “the menu was diverse and the foods delicious.”
overall
100.0% positive
  1. “If they improved customer service, this would be a great place.”
  2. “overall if youre looking for a good place to hang out & get decent eats down in the village, this is one to consider”
  3. “LOL this is just a great place to take someone who likes to drink.”
  4. “good place!”
return potential
100.0% positive
  1. “Overall, a great experience and we'll definitely go back.”
  2. “The overall experience was excellent and we will definitely be back there soon!”
  3. “Would definitely go back, plus great Union Square location.”
service
76.1899995803833% positive
  1. “If they improved customer service, this would be a great place.”
  2. “The service was pretty good too.”
  3. “The rude waiter proceeded to tell us that we could only sit upstairs if we had a full dinner.”
  4. “The lady waitstaff that was suppose to serve us (henceforth the word waitress)was just horrible, rude, ignorant.”
  5. “Our waitress, I think her name was Mandy, was super friendly and attentive.”
  6. “The food and beer were quite good but since they tack on gratuity for larger groups, the staff has little incentive to pay attention to certain customers.”
  7. “Good beer, friendly people, so so waitstaff”
  8. “service was wonderful, beer was on point( the honey wheat!”
  9. “think the menu at this one is much more diverse and the service was good.”
  10. “Horrible service”
  11. “Then we still waited a good time befroe a waitress came over to ask us our order(even though she was very nice).”
  12. “phenomenal service; great beer variety; fab location”
  13. “Great food, great atosmphere, attentive staff.”
  14. “The waitress was nice and attentive even when my friend who suffered a sudden drop in her BP lost consciousness, the manager helped carrying her to a couch, called ambulance, and refused to take neither a tip nor the pay for the tab (actually we drank onl”
  15. “The food was good, and the service was good.”
  16. “Weather permiting, the outdoor seating offers a great spot from which one can do some serious people-watching in and around Union Square.”
  17. “te bathrooms were clean the staff was nice.”
  18. “my server was fantastic--part therapist, part comedian, she was perfect.”
  19. “must say I have to disagree with the reviewer who claimed waitresses were rude.”
  20. “He took care of our drinks and appetizer, but didn't give an explanation as to why the waiter was being so rude.”
  21. “Our server, Liz, was super helpful and friendly and she got a nice tip because of it.”
value
50.0% positive
  1. “Reasonable prices considering the trendyness of the neighborhood.”
  2. “it is a little pricey tho.”
4 Star Rating: Recommended

01/23/11

Good, Gooder, Goodest

by Brian29Harper

Ok, so gooder and goodest aren't actually words but when you start out here, as soon as you walk in the door, it's good. As your visit progresses, it gets better and better!

5 Star Rating: Highly Recommended

04/10/10

Heartland Brewery's burgers!

by ilikedarkplaces

My first time at HB was a small group of friends. I tried a peach beer that was really good. The food was good, and the service was good.

Today as me and my husband were walking towards Union Square he mentioned that he was hungry. I remembered HB and suggested it. I'm sooo glad I did! He ordered the Bison burger with fries and I ordered the HB burger. I also tried one of the seasonal beers. Lunch was excellent! Both our burgers were incredibly delicious, we both agreed they were probably the best we've ever had. Our server, Liz, was super helpful and friendly and she got a nice tip because of it. Overall, a great experience and we'll definitely go back.

  • Pros: Delicious burgers and great service!
  • Cons: None yet
4 Star Rating: Recommended

08/12/09

phenomenal service; great beer variety; fab location

by TransplantedTexan

the turkey burger wasn't bad just blah....otherwise nothing but raves. my server was fantastic--part therapist, part comedian, she was perfect. sorry i don't know her name or else i'd gush on her. i went in alone after shopping at the farmers market across the street. i was seated quickly and actually ordered a beer because i'd seen a lot of ads for their 'summer brew' which is apricot beer. as a total girlie girl, first, i don't like beer normally and secondly, there was no apricot flavor noted...but the french fries were delicious. the turkey burger was well-done which is not always the case and with turkey you want it done, so kudos on that. just NO flavoring on it which disappointed me. but again, i add more love in my kudos for that killer RAD cranberry ketchup. that stuff should be offered as an I.V. drip. it's that good! i could buy that cranberry ketchup on its own and slather it on food at home. the bill was handled quickly and the easy vibe was enhanced by how many families were dining around me. everyone just seemed really happy, both diners and servers. the runner who brought out my food was a hottie, too. great on the eyes but not friendly at all. with guys like that i could totally be a cougar. LOL this is just a great place to take someone who likes to drink. i love this place. it's a narrow-shaped room but i was in towards the back and it was a bit dark back there. if you want more natural lighting, i'd suggest you sit up near the entrance or better yet, outside! GO HERE. you will love it. the only reason i gave 4 not 5 stars was the lackluster turkey flavoring/seasoning and the fact that i don't like sports much and of course many TVs were blasting super hetero sports. this is not a bad thing against the place, just that for me a sports bar is not normally my cup of tea....which makes it all the more impressive that i would go here by choice. again, killer fries and top service. ENJOY.

  • Pros: location, beer variety, great service, family-friendly
  • Cons: turkey burger, sports, dark/low lighting in back
5 Star Rating: Highly Recommended

03/23/09

great beer!

by wammy25252

service was wonderful, beer was on point( the honey wheat!!) and these yummy chicken w/ blue cheese wraps- were just delicious..what a great way to wrap up a day of shopping!

  • Pros: beer selections andlocation!
  • Cons: none
4 Star Rating: Recommended

03/17/09

Great Beer and Good food

by sjayl

I was at Heartland the other night and had a great time. I had fried pickles and Oatmeal stout. Both were really good, especially the beer. The service was pretty good too. I am defiantly going to make this regular spot for beer and a bite to eat.

  • Pros: Great beer and atmosphere

The Details on Heartland Brewery

Place Categories:

  • good peach beer
  • good great food
  • great place
  • good friendly service
  • attentive waitress
  • fantastic server
  • nice people
  • great overall experience
  • great spot
  • great union square location
  • great buffalo burger
  • not great chicken wontons
  • delicious french fries
  • very good atmosphere
  • super helpful liz
  • not like beer
  • delicious buffalo wings
  • big mac
  • great mix drinks
  • tasty ale
  • nice staff
  • clean te bathrooms
  • great burgers
  • rude waiter
  • good time befroe

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