129 Prince St, New York, NY | Directions 1001240.725423 -74.000293
Neighborhoods: SoHo, Downtown
Hip-hop boys (and now girls) consistently turn to ubermogul Russell Simmons for a store full of street-savvy style. – The Scene
Casual, laid back and oh-so-cool. Music industry types try on leather jackets while wifey picks up Phat Farm gear for the kiddies. Russell's staff is devoted to him--they love their job and it shows (Don't try to steal or you'll get a beat down!). The latest jams blast from the system and everything is neat as can be. Once modeled after a farmhouse, the store has recently undergone some modern renovations, but the wooden plank flooring is still there.
All the clothes b-boy hipsters and rap fanatics covet. Printed rayon button downs and anything denim are always winners and the store offers scads of both. Kimora Lee Simmons' revamped Baby Phat line for the honeys includes logo-infused denim suiting, a wide range of tees and sexy little dresses.
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