Sushi Sen-Nin at 33

For those that seek an authentic Japanese dining experience.

(347) 625-1993

30 E 33rd St (Between Park Avenue and Madison Avenue)
New York, NY 10016 40.747 -73.9833

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Neighborhoods: Midtown South Central, Midtown

SUSHISENNIN.COM

Hours:

Mon-Thu 11:30am-10pm

Fri 11:30am-11pm

Sat 4:45pm-10pm

Sun 4:45pm-10pm

Last updated 1.19.12

Category:

Restaurants, Unclassified

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What People Are Saying About Sushi Sen-Nin at 33

The Owner

Sushi Sen-Nin at 33

Owner

Since 1998, we have been serving sushi in its traditional form. No Fusion or modernization, this is how sushi should be. Our Chef Matsu works day in and out to find the freshest ingredients to provide our customers with exquisite flavors, and exotic fish from all over the world! His work has measurable results, we�ve achieved a high Zagat rating for the past eight years, averaging an amazing 25 points over the course of that period! Come experience years of tradition, and dedication to quality cuisine.

Provided by CityGrid

Featured Review

Contributor

Contributor

The Scene – Though this looks like any other sushi counter, with purple vinyl booths and a koi pond in the small dining room, there are glimpses of superiority. The professional waiters recount the owners' finds at the fish market that morning. The small tatami room is booked most nights with sushi-serious private parties. And prices are high--business lunchers expect $50-plus tabs, and a la carters pay $10-15 per piece. – – The Food – The attention to visual details, flavor pairings and freshness are worth the expense. Devotees order seasonal sushi, like fat-streaked…

Editor's Tips

Save Money:
Unless you ask, you won't get the laminated insert highlighting the sushi and bento box specials for $14.95-$20.
Know Before You Go:
Call ahead to reserve the small tatami table room, where squishy pillows and pretty wood accents make for a more charming setting than the nondescript dining room.
Libations:
Not only is the 30-plus sake selection reasonably priced, but the wines by the glass and bottle are well chosen. Try the Lamreaux Riesling from upstate New York, $6 fo $30.
ambiance
75.0% positive
  1. “Then when we asked to speak to a manager regarding the terrible experience we had just had, we were told he was at the other location and after 5 minutes the assistant manager came over claiming that there was nothing he could do except give us free desse”
  2. “This place is the best sushi which will serve you many special fresh fish with unbelieveable flavour and decoration.”
  3. “Plus, professional sushi-man who always make nice style and decoration for food.”
  4. “The decor was nice, probably nothing special but certianly not as crowded as some other sushi places where you're practically sitting on top of the table next to you.”
dessert
0.0% positive
  1. “Of course we did not want dessert after that, nor did we want the shots they gave us which tasted like cold medicine.”
  2. “The assistant manager there is useless and offered us nothing besides dessert for our terrible experience.”
  3. “Then when we asked to speak to a manager regarding the terrible experience we had just had, we were told he was at the other location and after 5 minutes the assistant manager came over claiming that there was nothing he could do except give us free desse”
drinks
66.66999816894531% positive
  1. “One thing I'd recommend is their Aburi Sushi, I've never seen any other Japanese restaurants in Manhattan that has a full service Yakitori Bar and a Magnificent wooden Sushi bar in one place, that's why their Aburi Sushi is by far the best I've had.”
  2. “This new space is beautiful, with little niches, a yakitori bar in back, a bar in front, and two pretty tatami seating areas for special occasions.”
  3. “Now, they have really great place, two tatami room, nice bar with excellent malaysian bartender, maiter'd who always make you smilling.”
food quality
82.93000221252441% positive
  1. “eat sushi at least three times a week, and this (along with Tomoe) is one of the best sushi places in town.”
  2. “We love sushi and realize it is expensive but this place is out of control.”
  3. “usually get a Sushi or Sashimi Deluxe and they do a similar Gari thing, dress the fresh fish in a little dab of jalapeno tofu sauce or garlic sauce or ponzu sauce such that soy is rarely necessary.”
  4. “Nice roll, excellent mojito, fresh fish, even over price.”
  5. “The freshness of the fish was refreshing, given the mediocre stuff we've had elsewhere, like at tomoe and ginza.”
  6. “Everything tasted amazing, and I would definitely rate the quality of fish up there with Tomoe and Blue Ribbon.”
  7. “great food, bad lunch!”
  8. “This restaurant was very good looking, they are all welcoming as you come in, and the sushi is very good and fresh.”
  9. “highly recommend this restaurant to anyone, anyone looking for a decent meal at a reasonably high price.”
  10. “Highly recommended for the sushi conoisseur.”
  11. “The broccoli was cold and the terriyaki chicken looked like that from a fst food restaurant.”
  12. “First we waited an hour and a half for our food and then the food was horrible.”
  13. “The sushi is fresh and the rolls are works of art.”
  14. “Have you eaten like in Japan which have very fresh fish and so many kind of fish ?”
  15. “hands down the best sushi I've ever eaten.”
  16. “The sushi is always fresh and the selection varies day to day.”
  17. “The Fish, the Tuna, the rolls are just magnificently fresh and the best tasting sushi you can ever have.”
  18. “The sushi had excessive rice and the terriakis came with freezing cold vegetables and crunchy rice.”
  19. “Sushi Sen-Nin at 33 has been our favorite sushi place in NY for more than 1 years.”
  20. “excellent sushi - worth every penny”
  21. “They sale very fresh Sushi-sashimi which I have never seen.”
  22. “Not to say that it is a cheap eat (I don't ever think I've ever had good experience with cheap fish other than fresh caught and grilled when I'm on a tropical island).”
  23. “The food was excellent with generous portions (having sampled a variety of sushi/sashimi), but I wouldn't go back there for lunch again, at least not on a weekday.”
  24. “The fish is very fresh, waiter is so nice, will tell you which is good choice.”
  25. “wasn't expecting fish this good.”
  26. “For that kind of price you will get lots of fresh sushi and sashimi.”
  27. “The decor was nice, probably nothing special but certianly not as crowded as some other sushi places where you're practically sitting on top of the table next to you.”
  28. “Bottom line is that the fish at Sen Nin is always fresh and delicious.”
  29. “While somewhat expensive, this place very well may have the best sushi in New York.”
  30. “If you don't want to dish out the cash then go to the local corner store, buy prepacked sushi and enjoy the excessive bowel movements to follow and the nasty flavors that accompany the "sushi" sold at those supermarkets.”
  31. “However, I will risk it becoming overcrowded to state once and for all that this is my favorite place for sushi in this city after only Sushi of Gari.”
  32. “This place is the best sushi which will serve you many special fresh fish with unbelieveable flavour and decoration.”
  33. “Came here for dinner last night and had the worst meal imaginable.”
  34. “Very fresh, excellent presentation, interesting and flavorful sauces and large pieces make Sushi Sen-nin a must try if you're a sushi lover.”
  35. “Great food, superb service, a pleasant experience every time.”
  36. “Hands down the best and freshest fish in NYC.”
  37. “Plus, professional sushi-man who always make nice style and decoration for food.”
  38. “didn't think there was anything that outstanding about the fish or the quality, although the fish was very fresh.”
  39. “Reasonable prices considering the quality of the food.”
  40. “The fish tastes fresh to the best of my knowledge, and isn't tough at all.”
  41. “To many, including myself, selecting my meal is a daunting task and the waiters at Sen-nin are very helpful.”
menu variety
100.0% positive
  1. “Fresh selections are prepared beautifully.”
  2. “However, because of extensive experience, I am also extremely picky and know the good from the great from the really great.”
  3. “The food was excellent with generous portions (having sampled a variety of sushi/sashimi), but I wouldn't go back there for lunch again, at least not on a weekday.”
  4. “The sushi is always fresh and the selection varies day to day.”
overall
100.0% positive
  1. “Now, they have really great place, two tatami room, nice bar with excellent malaysian bartender, maiter'd who always make you smilling.”
  2. “this is a great sashimi place.”
  3. “This place may not be as out-of-this-world creative as Gari, but for more frequent dining ($30+tax at Sen Nin versus $50+tax at Gari), Sen Nin is a great place.”
return potential
100.0% positive
  1. “The food was excellent with generous portions (having sampled a variety of sushi/sashimi), but I wouldn't go back there for lunch again, at least not on a weekday.”
service
69.22999858856201% positive
  1. “The assistant manager there is useless and offered us nothing besides dessert for our terrible experience.”
  2. “Try the tatami room in the back if you have a big group of people.”
  3. “One thing I'd recommend is their Aburi Sushi, I've never seen any other Japanese restaurants in Manhattan that has a full service Yakitori Bar and a Magnificent wooden Sushi bar in one place, that's why their Aburi Sushi is by far the best I've had.”
  4. “Now, they have really great place, two tatami room, nice bar with excellent malaysian bartender, maiter'd who always make you smilling.”
  5. “To many, including myself, selecting my meal is a daunting task and the waiters at Sen-nin are very helpful.”
  6. “The waiters are friendly and the service is speedy.”
  7. “Great bartender”
  8. “The fish is very fresh, waiter is so nice, will tell you which is good choice.”
  9. “The service is always friendly and the one thing people did not like about the old spot (which was sort of a tacky space) is no longer relevant.”
  10. “Then when we asked to speak to a manager regarding the terrible experience we had just had, we were told he was at the other location and after 5 minutes the assistant manager came over claiming that there was nothing he could do except give us free desse”
  11. “Our waitress provided good service.”
  12. “Service is really friendly, but it's hard to understand them sometimes when they speak because of their accent.”
  13. “Great food, superb service, a pleasant experience every time.”
value
78.5699987411499% positive
  1. “highly recommend this restaurant to anyone, anyone looking for a decent meal at a reasonably high price.”
  2. “The food was excellent with generous portions (having sampled a variety of sushi/sashimi), but I wouldn't go back there for lunch again, at least not on a weekday.”
  3. “Nice roll, excellent mojito, fresh fish, even over price.”
  4. “While pricey ($25+ for the roll), you get amazing presentation and a unique blend of flavors that you can't get elsewhere.”
  5. “We love sushi and realize it is expensive but this place is out of control.”
  6. “Now the person reviewing below me must have some sort of wallet issue because it's common knowledge to order at least 20 dollars.”
  7. “While somewhat expensive, this place very well may have the best sushi in New York.”
  8. “This place is a bit pricey ($30 for a roll...)”
  9. “For that kind of price you will get lots of fresh sushi and sashimi.”
  10. “Sushi or Sashimi Deluxe sets are rather large portions (not those horrible thick cuts but rather 3-4 pieces of each thing, cut as they should be).”
  11. “excellent sushi - worth every penny”
  12. “Reasonable prices considering the quality of the food.”
  13. “It's expensive, but the portions are huge and the freshness can't be beat.”
  14. “Not to say that it is a cheap eat (I don't ever think I've ever had good experience with cheap fish other than fresh caught and grilled when I'm on a tropical island).”
wait time
0.0% positive
  1. “Then when we asked to speak to a manager regarding the terrible experience we had just had, we were told he was at the other location and after 5 minutes the assistant manager came over claiming that there was nothing he could do except give us free desse”
5 Star Rating: Highly Recommended

05/25/11

Fresh and Tasty

by pixelboy at Citysearch

Love this place its one of my fav in nyc. The food is fresh and delicious! This is a must try people!!!

5 Star Rating: Highly Recommended

11/02/10

Delicious food

by Alwashere at Citysearch

When the Sashimi Dinner arrived to our table, we def got the curious stares from our neighboring diners. The two ladies to my left immediately asked, "oh my..what is that dish called?? that looks delicious!"

Yes....it was delish, fresh, melts in your mouth, and I was left speechless guzzling down smoked salmon & tuna and washing it down w/sake.

3 Star Rating: Average

06/09/09

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by aznqwest at Citysearch

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  • Pros: dd
  • Cons: dd
5 Star Rating: Highly Recommended

02/12/09

Fantastic Sushi!!

by Bluefin88 at Citysearch

Now the person reviewing below me must have some sort of wallet issue because it's common knowledge to order at least 20 dollars. YOU ARE AN IDIOT! 20 dollars is not going to make break ur bank unless ur living on 20 dollars a week. Think before you review!

but I digress.

The sushi is always fresh and the selection varies day to day. Often there are fish selections that are new to me. To many, including myself, selecting my meal is a daunting task and the waiters at Sen-nin are very helpful. I highly recommend this restaurant to anyone, anyone looking for a decent meal at a reasonably high price.

Prices go up because of inflation, the staff at restaurants are people too and need to survive, hence prices go up with the cost of living. DUH!

If you'll pay premium for telephones, clothing, television, you should do it for your food as well.

If you don't want to dish out the cash then go to the local corner store, buy prepacked sushi and enjoy the excessive bowel movements to follow and the nasty flavors that accompany the "sushi" sold at those supermarkets.

Thank you Sushi Sen-nin for staying around for so long! I look forward to my next visit!

  • Pros: Sushi is great, wait staff knows the food well
  • Cons: wait staff could be more knowledgeable with alcoholic beverages
2 Star Rating: Below Average

12/16/08

Good sushi, nice restaurant, but fail to warn you of the "20 dollar minimum per person"

by fezirebel at Citysearch

This restaurant was very good looking, they are all welcoming as you come in, and the sushi is very good and fresh. Unfortunately, after already getting our drinks and ordering our sushi, the waiter comes back to let us know we have to have at least a "20 dollar minimum each" which he "forgot" to tell us earlier. We ended up getting another roll of sushi, and it was good, but they should def. warn you about the minimum ahead of time, it was very rude and shady how they threw that in there.

  • Pros: good, fresh sushi
  • Cons: minimum amount per person

The Details on Sushi Sen-Nin at 33

Place Categories:

  • fresh fish
  • best sushi
  • terrible experience
  • great food
  • really great place
  • nice special roll
  • very helpful waiters
  • huge portions
  • great malaysian bartender
  • favorite sushi place
  • really great tatami room
  • very good restaurant
  • flavorful sauces
  • worst meal
  • cold crunchy rice
  • good taste
  • pretty tatami seating areas
  • happy taste buds
  • nice decor
  • not like thing people
  • cold broccoli
  • cold medicine
  • order dollars
  • always friendly service
  • full magnificent wooden sushi bar

Message from Sushi Sen-Nin at 33

  • Premium Japanese Cuisine
  • A La Carte Menu
  • Private Parties & Catering

Since 1998, we have been serving sushi in its traditional form. No Fusion or modernization, this is how sushi should be. Our Chef Matsu works day in and out to find the freshest ingredients to provide our customers with exquisite flavors, and exotic fish from all over the world! His work has measurable results, we�ve achieved a high Zagat rating for the past eight years, averaging an amazing 25 points over the course of that period! Come experience years of tradition, and dedication to quality cuisine.

Sushi Sen-Nin at 33

Enjoy your labor day.

Buy one Sapporo Draft 16oz regular price, get one extra Sapporo Draft 16oz. Only this labor day weekend. No limit time, no other purchased necessary.

Sushi Sen-Nin at 33 - 30 E 33rd StNew York, NY10016 - (347) 625-1993

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