(212) 247-6700

33 W 55th St
New York, NY 10019 40.7621 -73.9759

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Neighborhoods: Midtown Center, Midtown

Last updated 10.29.11

Category:

Hotels & Motels, Business Hotels, Weekend Getaway Hotels, Tourist Hotels, Boutique Hotels

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What People Are Saying About Berl Alma E

Featured Review

Contributor

Contributor

The Scene – Boutique hotel restorer Bernard Goldberg originally took this once-Spartan lodging and gave it a stylish 1930s retro look that made it popular with the fashion and advertising crowds. More recently, the property was renovated yet again with nice results. The small but elegant lobby boasts stainless steel, marble, frosted-glass panels and Winold Reiss murals. It also has a 24-hour self-service coffee bar and serves complimentary breakfast. – – The Details – The original 84 rooms are spacious and chic, with back-lit, perforated stainless-steel headboards,…

Editor's Tips

Look Good:
Stay in and take advantage of the free library of over 300 videos and CDs.
The Extras:
In-room spa service is available.
ambiance
100.0% positive
  1. found the Shoreham to be extremely comfortable in its accommodations, while also being very stylish.
  2. Reasonable prices, great location, clean, modern rooms that are very comfortable, and self-serve lattes in the lobby.
  3. If your looking for attentive service and a hotel with a great location to fifth avenue go no further.
  4. Such a great location at an affordable price.
  5. Great location, OK Hotel
  6. Great location!
  7. Rooms are decorated in real nice soft tones with such comfortable beds.
  8. Serivce superb, Rooms are comfortable and clean.
  9. The rooms are decorated with nice soft tones, comfortable beds.
  10. best boutique hotel in midtown / best location / staff so friendly
  11. The staff was friendly and it was a good location, but those are the only positives.
drinks
100.0% positive
  1. Love the champagne on arrival and the bar down in the lobby is a great place to hideaway with someone and enjoy your favorite cocktail.
  2. Free tea, coffee, cappuccino, espresso are nice on your way out in the mornings or at night.
food quality
100.0% positive
  1. The Shoreham, what a breath of fresh air.
overall
100.0% positive
  1. Love the champagne on arrival and the bar down in the lobby is a great place to hideaway with someone and enjoy your favorite cocktail.
service
82.5% positive
  1. Bad service: hotel reservation specifics not honored: room requested and reserved was not available.
  2. Staff was so attentive to our needs.
  3. front desk staff were amazing!
  4. The room was equipped with two plasma TVs, but they were only hooked up to antenna service and the reception was poor.
  5. The staff was so attentive to my needs.
  6. They are a bit overpriced for what you get, but the desk staff was friendly enough when we checked in.
  7. The staff were so friendly.
  8. The Thorns- The cleaning staff was SO BAD!
  9. What a friendly hotel.
  10. If your looking for attentive service and a hotel with a great location to fifth avenue go no further.
  11. The staff was so friendly.
  12. rather walk the extra few blocks because the Shoreham staff are so warm and the rooms are
  13. Fashionable rooms with an amazing staff.
  14. The staff amazed us by recognizing our anniversary.
  15. Bellhop was helpful and the front desk staff was nice and helpful.
  16. the staff is very attentive to meet your needa t all times.
  17. The staff was friendly and it was a good location, but those are the only positives.
  18. Staff are so friendly.
  19. best boutique hotel in midtown / best location / staff so friendly
  20. The staff was so wonderful.
value
62.5% positive
  1. Food is expensive but there are great restaurants almost accross the street.
  2. They are a bit overpriced for what you get, but the desk staff was friendly enough when we checked in.
  3. Such a great location at an affordable price.
  4. Reasonable prices, great location, clean, modern rooms that are very comfortable, and self-serve lattes in the lobby.
4 Star Rating: Recommended

11/09/08

Great location!

by Luey

This hotel was very welcoming, glass of champagne in check-in was nice welcome. Room was small but they had paid attention to detail to make customers stay enjoyable - massaging chair was great, thick bathrobe, Aveda toiletries, newspaper even on Sundays. Food is expensive but there are great restaurants almost accross the street. Location is wonderful.

  • Pros: location, massaging chair
  • Cons: expensive parking
4 Star Rating: Recommended

10/07/08

Thorns and Roses of the Shoreham from an average guy.

by M and M Maltese

The Roses - We stayed in a Queen deluxe. I chose this hotel as part of a package deal from Travelocity. It is listed as a luxury hotel and is a great hotel if you are spending a few days as a tourist. The hotel has recently been remodeled and is in great condition. Located on W 55th makes it a short walk to to everything midtown, Central Park and Broadway. Plus it's close to MOMA, The Rock, and the main Subway lines (53rd and 5th E line) that lead through the heart of Manhattan. There is a variety of restaurants on W 55th from extravagant to quick). We stayed in the East wing ( the right side of the building facing the front) and the room was nice. The shower was great with great water pressure, but don't turn it all the way up or it won't drain fast enough. Aveda products are nice too. Free tea, coffee, cappuccino, espresso are nice on your way out in the mornings or at night. Bellhop was helpful and the front desk staff was nice and helpful.

The Thorns- The cleaning staff was SO BAD! Every morning at 7:45, the cleaning staff would start yelling, singing, laughing, and slamming doors. The room doors do not provide any sound protection from the hall, so it is very loud in the mornings.When I approached the cleaning staff about the noise, they were quiet for about 10 minutes and went right back to the noise. Management was notified every day for a week and the noise never stopped. The cleaning staff also never replaced our toiletries ever! We had to ask the front desk for a new bar of soap and our drinking glasses were never replaced, cleaned or even moved from the sink after we used them. The work center computers never worked the entire week. The elevators took 5 minutes to come get you from any floor and were only large enough for two people.

Conclusion- Great hotel if you are not expecting the Waldorf or The Plaza but a place to crash while visiting the city. I would go back to this hotel if I could get a promise of a quiet room and new soap when I run out.

2 Star Rating: Below Average

02/25/08

USED to be great.

by malexan

I don't know what happened. This used to be a great boutique hotel. They used to upgrade me all the time. I remember at the hight of this they put me in a penthouse sweet. Then the next stay it was as if they had forgot their regular cliental. The air-conditioning was broken they tried to fix it a few times and got nowhere. Did they offer me another room? NO. There was a package that I asked to be delivered three times nothing. It WILL be the last time I stay. Something changed must be in the management.

  • Pros: Great locations and nice rooms.
  • Cons: Service is amateur at best.
1 Star Rating: Poor

04/26/07

Bad service/theft problem

by pukalani

Bad service: hotel reservation specifics not honored: room requested and reserved was not available. Theft problem:

IPod was stolen from the room. Manager did not acknowledge theft and did not offer to followup.

I would tell anyone that this hotel has an "attitude" of "that's not our problem" so would not recommend to anyone!

  • Pros: Good location
  • Cons: Bad service and theft problem
4 Star Rating: Recommended

06/05/06

Great location, OK Hotel

by asian23

The Shoreham is located in a great spot if you are visiting NYC. They are a bit overpriced for what you get, but the desk staff was friendly enough when we checked in. (Keep in mind the pictures on the site make your room look bigger than it is.) And the included breakfast is not much, my husband had to eat somewhere afterwards and the staff in the restaurant was short-handed so we got very little svc.

  • Pros: Location
  • Cons: Overpriced, Avg Breakfast

The Details on Berl Alma E

Place Categories:

  • friendly location staff
  • great boutique hotel
  • great location
  • comfortable room
  • helpful front desk staff
  • bad service
  • comfortable beds
  • loved stay
  • great work shoreham
  • clean selfserve lattes
  • affordable price
  • great bath amenities
  • nice little place
  • impressed nice touches
  • clean modern rooms
  • very cool shower
  • love champagne
  • favorite cocktail
  • nice soft tones
  • great condition
  • like feels
  • great upbeat environment
  • great aveda
  • great spot
  • nice espresso
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