(212) 758-1775

1226 2nd Ave (Between 64th Street and 65th Street)
New York, NY 10021 40.7638 -73.9618

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Neighborhoods: Upper East Side, Midtown, Lenox Hill

Years in business

Established in 1986

Hours:

Mon-Fri 12pm-3pm, 5pm-11pm

Sat-Sun 5pm-11pm

Price:

$$$$

Last updated 4.12.12

Category:

Restaurants

Payment Methods:

American Express, Visa, Diners Club, MasterCard

Restaurant Special Features:

Group Dining, Special Occasion Dining, Notable Wine List

Cuisine:

Italian

What People Are Saying About Primola

Featured Review

Contributor

Contributor

The Scene – A tony and prosperous crowd bustles through the door nightly and is greeted by the affable owner Giuliano Zuliani, who seems to know every client by name. Tables are neighborly--and it can get loud, but it's a gregarious loud, not a drumming one. – – The Food – The menu reads like those at dozens of other northern Italian spots around town; the difference is dishes here are dead-on authentic, just the way you always hope they'll be. It might be vitello Abruzzese, perfectly cooked veal layered with rosy prosciutto, fresh peas and sage, risotto under a…

Editor's Tips

What to Drink:
While not voluminous, the list is exceptionally well chosen for the cuisine.
ambiance
0.0% positive
  1. Overrated food and very average atmosphere, too noisy, overpriced, and cramped.
drinks
33.3299994468689% positive
  1. We could hear him tell our waiter if we didn't order coffee to give us our check and get us out of there.
  2. The only drawback is that it is not a big restaurant and on a busy night it can get a little crowded at the bar and noisey.
  3. The wine list is excellent and the service is the best I had in New York ever.
food quality
66.66999816894531% positive
  1. We told him he had no worries--there are other places to spend $200 for dinner: places were the food is delicious and the service divine.
  2. They have some of the best italian food especially their pasta dishes.
  3. The food is consistently good there, so while its a little on the pricey side i don't mide so much because I know I'm leaving happy.
  4. The food is AMAZING!
  5. Food was delicious!
  6. The food came at lightning speed and resulted in a rushed unpleasant experience.
  7. avoid this establishment bad service bland & tastless food
  8. Primola is everything the upper East side wants: good Italian food, with a variety of options, service and prices to match.
  9. Overrated food and very average atmosphere, too noisy, overpriced, and cramped.
menu variety
100.0% positive
  1. Primola is everything the upper East side wants: good Italian food, with a variety of options, service and prices to match.
service
66.66999816894531% positive
  1. To many good italian restaurants with friendly staff to take abuse by this establishment.
  2. avoid this establishment bad service bland & tastless food
  3. Primola is everything the upper East side wants: good Italian food, with a variety of options, service and prices to match.
  4. We told him he had no worries--there are other places to spend $200 for dinner: places were the food is delicious and the service divine.
  5. The wine list is excellent and the service is the best I had in New York ever.
  6. We could hear him tell our waiter if we didn't order coffee to give us our check and get us out of there.
value
66.66999816894531% positive
  1. Overrated food and very average atmosphere, too noisy, overpriced, and cramped.
  2. Primola is everything the upper East side wants: good Italian food, with a variety of options, service and prices to match.
  3. The food is consistently good there, so while its a little on the pricey side i don't mide so much because I know I'm leaving happy.
5 Star Rating: Highly Recommended

05/25/09

THE ITALIAN FOOD AND SERVICE

by LOTACOTA

WIthout doubts, this is the BEST ITALIAN RESTAURANT in New York... The food is AMAZING!!!! The wine list is excellent and the service is the best I had in New York ever.

If you want to eat Italian food, don't think in another place but Primola

  • Pros: Service quality, food and wine list
1 Star Rating: Poor

11/14/08

Nastiest Maitre'd/Owner in NYC

by loisjuneny

If you don't eat at the speed of lightning, you'll incur the wrath of the maitre'd/owner of this over rated joint.

Last night my friend and I were told not to come back because we didn't relinquish our table fast enough. The food came at lightning speed and resulted in a rushed unpleasant experience. We ordered wine, were harrassed into ordering dinner immediately, and then everything arrived at breakneck speed--faster than any civilized person could eat. The maitre'd/owner glared at us every time he passed by, probably because we are not regulars (nor will we ever be.) We could hear him tell our waiter if we didn't order coffee to give us our check and get us out of there. To add insult to injury, once we did get the check, our Amex was misplaced and the owner became even more insane because we were still sitting there waiting for a receipt when he thought we should have been out the door. It was a major task to find someone to retrieve my coat. As we were leaving, the monster'd reminded us to "never come back." We told him he had no worries--there are other places to spend $200 for dinner: places were the food is delicious and the service divine.

  • Pros: in my neighborhood
  • Cons: The owner, the serivce, the food
1 Star Rating: Poor

12/11/07

avoid this establishment bad service bland & tastless food

by wilbrich

Even with reservations, waited one hour at bar. Even though reminding owner that we had reservations every 15 minutes, finally we were finally we were seated at a table next to kitchen entrance, where we were able to listen to owner scream and curse at waiters. Ordered one of daily specials found it to be bland and tasteless sent it back asked for check,paid it and walked out . To many good italian restaurants with friendly staff to take abuse by this establishment. Stay away from this establishment unless your went to school with the owner.

  • Cons: attitude & nasty
5 Star Rating: Highly Recommended

10/16/07

Best Italian On the UES

by michseone

This little Italian joint keeps it real. They know how to treat their customers. It seems very genuine and close knit, and they have loyal customes. Last time we were there Tony Bennett was sitting next to us! I like how when you first sit down they bring you s couple little appetizers without you having to order them. A couple pieces of bruschetta, some olive, etc. I feel like i just got to my parents house and they're saying to me "EHhhhh sit down, you look HUNGRY! " The food is consistently good there, so while its a little on the pricey side i don't mide so much because I know I'm leaving happy. Plus if you go in there often and they get to know you you get treated like family. You always get cookies at the end too.

  • Pros: Consistenly great traditional Italian
  • Cons: Older crowd and familes/not very 'hip'
5 Star Rating: Highly Recommended

07/24/06

They have some of the best italian food especially their pasta dishes.

by wjky5

The only drawback is that it is not a big restaurant and on a busy night it can get a little crowded at the bar and noisey.

  • Pros: Great food particularly the pasta dishes
  • Cons: Noise level on a busy night.

The Details on Primola

Place Categories:

  • mediocre food
  • divine service
  • sweet staff
  • overpriced very average atmosphere
  • not big restaurant
  • not order coffee
  • great northern italian restaurant
  • fast door
  • good italian restaurants
  • unpleasant experience
  • delicious northern italian food
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