Fao Schwarz Inc

(212) 644-9400

767 5th Ave
New York, NY 10153 40.764 -73.9731

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Neighborhoods: Midtown Center, Midtown

Years in business

Established in 1862

Last updated 4.01.09

Category:

Toys, Marketing Consultants, Hobby Shops

Payment Methods:

American Express, Discover, Visa, MasterCard, Travelers Check

Other Locations:

What People Are Saying About Fao Schwarz Inc

Featured Review

Contributor

Contributor

In Short – Everything is larger than life at this 50,000-square-foot store. Expect to meet storybook characters and watch performances by magicians, storytellers and professional dancers who romp around on the giant dance-on piano. Other highlights include a section of rare antique toys, a nursery of newborn baby dolls up for adoption, a karaoke corner and an old-fashioned ice cream parlor.

Editor's Tips

When to Go:
Rent out The Party Room on the second floor for private birthday parties and special events.
Know Before You Go:
Feeling nostalgic? Check out the classic toys aisle.
The Extras:
The "Make-Your-Own-Monster Custom Design Kit " ($249) allows children to draw and outline the background of a monster; their instructions are realized in plush form.
ambiance
100.0% positive
  1. You and your kids will have fun playing in the Big piano and riding the simulator.
dessert
100.0% positive
  1. The FAO Schweetz ice cream parlor has a wonderful dessert variety.
menu variety
100.0% positive
  1. The FAO Schweetz ice cream parlor has a wonderful dessert variety.
overall
100.0% positive
  1. love being a kid and I was there awhile ago but it is the best toy store i've ever been to!
  2. The best toy store
service
100.0% positive
  1. The employees are really nice and helpful.
  2. just love this store all people should take their kids there
value
100.0% positive
  1. It's the most affordable experience with the most versatility.
  2. Now is newly renovated with an amazing lighted ceiling, a super huge plush collection and many many more toys.
5 Star Rating: Highly Recommended

09/05/11

Pricing outrageous ... but it's FAO Schwartz

by DGNYC

I took my niece and nephew to FAO Schwartz for the first time. Although it was expensive, the experience was great. They loved the enormous stuffed animals and the giant piano! Even though we only walked out with a small teddy bear and a small lion, the time we spent there was great. Could not have picked a better afternoon with my two favorite people.

5 Star Rating: Highly Recommended

07/12/11

Luxury Old And New

by Cara Lawton

As a kid I’ve always had my reservations about FAO Schwarz, the upscale store where only celebrities and particular affluent customers can take their children. This year I decided I wanted however to pick something up for my niece’s first birthday. Upon entering I quickly realized that this unofficial 5th Avenue landmark has gone through several renovations and has since come a long way from the classic luxury allure of toys and collectors items which has made it so famous. You won’t find many products by big discounters here anymore. Now their inventory primarily consists of collections of hard-to-find and oh-so-expensive items such as scooters, adult karaoke machines and, mini-luxury car models of Hummers and Jaguars. I remember getting a beautiful silver toy remote control Corvette (definitely one of the best Christmas’s). But one does one get for a little one year girl? The staff here was very helpful in resolving that. One associate walked with me through the entire store until we settled upon this beautiful doll. As I walked out I noticed that one thing that FAO Schwarz didn’t change about their store. The giant piano keys which have been featured in so many movies and Christmas television specials thankfully still remains.

5 Star Rating: Highly Recommended

06/17/11

A tab pricy, but worth it.

by ValerieBarbie

Quality ain't cheap and I wanted to get my grandmother something excellent for New Years and she just adores stuffed teddy bears. She's been collecting them since she was my age. She's also really picky so i'm glad I came to the right place because the toys here are just wonderfully made. I also got my little brother a giant stuffed dinosaur while I was there. He sleeps with it every night. :]

5 Star Rating: Highly Recommended

10/25/09

Paint Your Own Pottery in FAO Schwarz!

by Lici B

Just discovered this very cool Paint your own Pottery studio inside FAO Schwarz! I knew FAO Schwarz hosted many customized toy experiences, like Make your own Muppet or Make your own Barbie... but I was pleasantly surprised! It's the most affordable experience with the most versatility. Can't drink coffee out of a Barbie! Love FAO Schwarz and love this studio. I'm hoping to book my sister's birthday party in this space.

  • Pros: Family oriented, fun, hands-on, do-it-yourself
  • Cons: Week to wait
5 Star Rating: Highly Recommended

10/25/09

Make Pottery Studio in FAO Schwarz

by WalkinsNyc

I just spent a fun afternoon at FAO Schwarz. One of the highlights of our trip was stopping by the Make Paint Pottery Studio right next to the Big Piano. My and my little girl both painted. It was a fun memory we will share forever. Also a highlight was the fact that we could get both pieces shipped home to LA and not have to worry about carrying them around the rest of the trip. Highly recommend this and can't wait to see the finished pottery.

  • Pros: Fun experience in a toy store
  • Cons: Non

The Details on Fao Schwarz Inc

Place Categories:

  • helpful employees
  • just love toy store
  • cool place
  • recommend highly
  • liked site
  • very creative theme rooms
  • not famous fao schwarz
  • wonderful dessert variety
  • amazing ceiling
  • amazing more toys
  • huge plush collection
  • big piano
  • liked history
  • most affordable experience
  • best toy
  • very cool paint

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