12/03/07

One Stop Shop!

by avianponcho

This store has something for everyone and will not leave you wanting. Very urban sophisticate! Really soft t-shirts and cute dresses everywhere! The staff was really helpful in putting together looks!

01/13/07

Hot Spot For Great Clothes...

by felicecinque

This is one of the best stores in the Meatpacking district! The clothes are well made and beautiful, trendy without being over-the-top. I always find some great pieces here whenever I go in. A Must!!

• Pros: Hot Clothes, Beautiful store

10/20/06

Lovely girly frocks at sky-high prices grace this Israeli designer's very first store.

by Contributor

The Scene
A spare, open loft of wood and brick is the backdrop for the strategically placed racks of clothes, organized by color scheme and degree of fanciness. A vintage Victorian sofa in pink and mint complements the pastels of the clothes, while wall-mounted copies of hyper-hip fashion periodical Visionaire further inform shoppers of the boutique's cutting-edge aspirations.

The Goods
Feminine and frilly, slim and almost lingerie-esque at times, Azrouel's designs feature a panoply of sheer layers, lace, rich colors and flowers. Day dresses with interesting details and pleats contrast beautifully with the astounding beaded square-neck flapper gowns in black and pastels for which the designer is best known. Peekaboo closets display a small cache of attractive menswear with similar aesthetics and steep price tags.