08/14/09

best bar in East Village

by bdawgs

what a special place..this bar has it all.. I love this bar and all that it offers..

• Pros: great crowd , great friends, a must see
• Cons: should be a franchise

06/30/09

very friendly bar

by gcuk

Cool bar, very welcoming. The girl working the bar, with the tatoos (should have found out your name) has got to be the coolest girl in NYC!

DJ later on, great tunes too.

• Pros: Great crowd, friendly barstaff

06/17/09

Good times

by BD11

Great bar in lower east side. Many people enjoy this hot spot for its crowd and music. I personally think that as far as bars in the LES this is by far the coolest

• Pros: Best place to lose your identity and find your Identity
• Cons: Nothing

05/16/09

Best East Village spot for sure

by cshous

Identity is by far my favorite bar in NYC. The staff there are awesome--Lawrence and Laurie will always make sure that you're having a good time. I had my 26th birthday there this year and we were very well taken care of--we had a table (no charge), free champagne, and great music. Identity is good on any day of the week. Sun-Wed are a little more quiet and intimate, although you can come in for Burlesque on Tuesday or Rock Band on Wednesday. Fridays and Saturdays are when the real party happens, with killer DJs and two floors open. Love this place!

• Pros: friendly staff, good atmosphere, good music
• Cons: none

01/17/09

AMAZING AMAZING AMAZING

by hahagisi

I recently celebrated by 28th (1/9) birthday party here....we had a great time there.

Lori - one of the best bartenders in NYC - hands down. DJ was great. All in all GOOD TIMES

• Pros: no cover
• Cons: music was so good - not enough dance space

01/06/09

CRAZY NYE minus the Drama!!!!!

by xhinadol78

We recently had an open NYE party there with about 80+ people and I couldn't have found a better place! Lawrence, and his "it won't s@ck itself" T-shirt couldn't have set things up any better! If I threw a party on a deserted island and could pick 10 peeps, Lawrence would be in my top five!

The downstairs was a perfect space for everyone to dance and scatter, whilst the upstairs bar provided even more room for all the mayhem! Evelin (sorry if I butchered your name!) the sweetest bartender in the whole world, makes MEEEEAAAN shots and NASTY MARTINIS with sugar rimmed glasses! She was fast and so friendly and sweet to everyone! The space was perfect, everybody there was chill and was there to party!

AAAnnd music was OFF the hook! The DJ spun old school hip hop, and even turned down the music slightly downstairs so we weren't all screaming at the top of our lungs at one another! Priceless.

Overall, not only did this spot make one of the best NYEs, but this spot is going to be my regular haunts going forward. Tues sugar rimmed martinis, burlesque shows, and awesome music... WHAT?!?!?!

• Pros: great service, atmosphere, energy, MUSIC
• Cons: Nada

11/18/08

The BEST 25th bday...

by VanessaSelena

This place was more than what I was expecting and exactly what I wanted for my 25th bday! I foolishly made reservations last minute and they took me in with open arms ~ Thank you Lori! When I got there I found Lori, who also happened to be bartending and she started me off with my first shots of the night before pointing me towards Lawrence ~ the most amazing man besides my bf there that night. If you love music, hip hop old and new, wicked mixing, ridiculous diverse crowds and super chill fast bartenders - then you might want to throw your next get together here!

My goal was to pick a venue where all of my 23-30something year old friends could be relaxed. I NEED great music and personable bartenders and I got that at Identity! It was the perfect night, and I have over 25 guests to back me up!

If you are reading this, Thank you Lawrence and everyone at Identity that made the night so wonderful!

• Pros: Everything especially the music!
• Cons: I did not have reception in the basement!

07/12/08

GREAT PLACE TO HAVE A PARTY!!!

by nolanspice

Just celebrated my birthday party here last night and had a great time! Apparently, there's a downstairs I wasn't aware of but it wasn't necessary. The upstairs is small enough that my crowd of 25 could be comfortable and intimate with each other without feeling like we were on top of each other. Thank God for a place where you can have a conversation and not feel like you're yelling. The music never drowned you out.

The bartender was this awesome quirky pierced chick (who's name I forgot so please forgive me if you're reading this) with a great and welcoming personality. She made my crowd feel welcome by, as one of my friends had stated, "pouring like she hates her boss." The aforementioned boss now has me calling mojito a four-letter word. They were deliciously made and I got them supersized since it was my birthday.

I definitely plan on coming back to this East Village hole in the wall! :)

• Pros: Good drinks, music was at conversational level

01/28/08

Great drinks, good looking people, killer music! An absolute must!

by Cinnders

I happened to walk in one Friday night to meet a friend, and fell in love with the place. The manager was incredibly friendly and made killer drinks all night long! The crowd is young, trendy but not pretentious - tons of fun. Met a lot of great people that night, and there were no sketchy guys (a rarity in the usual bar scene. The dance floor downstairs was awesome - tons of room to let loose to the funky music. All around a great find - am definitely going to host my next party here! Thanks for an amazing night!

11/01/07

HALLOWEEN

by havng2mchfun

Stopped by last Sat night at the mention of a friend, very crowded and both floors jumping with 2 different DJs. drinks reasonably priced and good looking crowd, went again on Halloween, hot looking costumes, heard they have a pool table downstairs, they must roll it away on the weekends, will definitely try again...french guy made a killer mojito.