The queen of wrap gets the royal treatment with her largest store.

by Keith Wagstaff

In Short
Diane von Furstenberg created the wrap dress in 1974, and since then has become one of fashion's most enduring icons. Her Meatpacking District store aims to do justice to her iconic status: 2,100 square feet of feminine fun with pink couches and circular mirrors spread across the ceiling like disco-ball lights. The clothes share the store's style and vitality: vibrant wrap dresses, vintage-print dresses, colorful swimwear, wool/cotton sweaters and office-chic black skirts with high waists, plus accessories such as handbags, shoes and silk jersey scarves.