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Toga Bike Shop

110 W End Ave
New York, NY 10023-6340
Phone: (212) 874-8057
Hobie Rocks !
5 Star Rating: Highly Recommended

06/22/2006 Posted by bosco95

I just finished buying my first new bike in 12 years at Toga , I had been shopping around for quite some time and experienced what can only be described as Boy's club mentality at every shop I had been to. I walked into Toga on Saturday and I was admitedly nervous about all the people mulling around and asking questions of the Sales staff. They were very busy but they seemed to take it in Stride. I took a walk around the neatly arranged store and was greeted with a Hello and How are you by at least 4 different people who were involved with customers at the time. One of the salesmen "Hobie" was tending to a customer and he very calmly acknowledged my admiring the bikes hanging up on the ceiling and asked if I was being helped. I replied no and he then said that he'll be right with me rather than avoiding eye contact like in other shops I had been to. After about 5 minutes he came to me with a warm smile and started to ask me why I needed a bike, sounds silly but he was geniuinely interested in what I had to say and waited through my condensed version of my life story and we came to a conclusion as to what kind of bike best suited my needs. He brought out two bikes for me to test ride, telling me to really zone into what I felt on either bike while I was testing it. The first bike was a Giant Cypress (I think) , the second bike was a Specialized Sirrus (the bike I bought). I reported back to him what I felt on each bike and he disected the info like a mad scientist of bikes, and we both agreed the Sirrus was the bike for me. He then recommended I buy a bicycle computer with cadence, He told me it was the only way I would ever learn how to use the gears and enjoy the bike. He gave me a quick lesson on how I should be pedaling and after a helmet ,some shorts , a water bottle I was on my way. Big Love and gratitude goes out to Hobie and the people at Toga bikes for treating me like a Pro.

Pros: Great atmosphere, Not intimidating, great music playing.

Cons: Need Hobie clones !

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Editor's Review

This highly respected shop has been selling, renting and repairing Manhattan's best bikes for more than years.  See the full editorial review.

Insider Tips

The Extras

The store also offers bike rentals and repairs.

More Insider Tips

Directory & Services Information

Hours

  • Mon-Fri 11am-7pm
  • Sat 10am-6pm
  • Sun 11am-6pm

Payment Types

  • American Express
  • Visa
  • Gift Certificate
  • MasterCard
  • Travelers Check

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